The document provides an introduction to VoxAfrica, an independent multimedia platform broadcasting throughout Africa and Europe. VoxAfrica's mission is to "change the way the world sees Africa" through an innovative Afro-centric approach to news, television production and broadcasting. It has grown to become a 3 channel network broadcasting in English and French across Africa, France and the UK, with the potential to reach over 23 million households.

1. NEW
GENERATION
TELEVISION
MEDIA PACK
channel
December 2011 218

2. INTRODUCTION
In 2006, VoxAfrica identified a new generation of Africans dissatisfied with the news and the
image that was given of their continent by mainly foreign or government controlled media.
changing the
Spotting a gap in this particular market, VoxAfrica began in 2007 as the first Panafrican,
way the world
independent and bilingual channel, made by private Africans broadcasting throughout the
continent via satellite.
sees Africa
The channel is aimed at the way the world sees
ability to project the realities of the African
and at Africans the
through an innovative Afro-­‐centric
INTRODUCTION
approach to news making and general TV programme production.
Quickly, VoxAfrica grew in popularity and started to be seen as the voice and of
Africa as opposed to what was portrayed on channels such as TV5 or even CNN.
In
In order to be available to all Africans at home and abroad, VoxAfrica decided to bridge the
2006, VoxAfrica identified a The channel’s mission is to “change the way
new generation of Africans the world sees Africa” through an innovative
gap between Africa and its Diaspora, by launching in France in May 2009, then in the UK in
dissatisfied with the news Afro-centric approach to news, general
May 2010. The launch of our 4th Signal on DSTV is planned for September 2011.
and the image that was given entertainment, television production and
of their continent by mainly foreign or broadcasting.
Today, more than just a TV channel, VoxAfrica is an independent multimedia platform voicing
government controlled media.
a real and positive image of Africa based on progress and development, where all Africans can
express themselves in the market, VoxAfrica
Spotting a gap freely. This has made VoxAfrica synonymous with transparency and
was created in 2007 as the first panafrican,
excellence, a designation that is continually maintained and improved upon.
independent and bilingual channel.
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3. In 2010 VoxAfrica identified a convergence Today, more than just a TV channel,
of interest in business, news and VoxAfrica is an independent multimedia
entertainment between the African and the platform voicing a real and positive image
African Caribbean community. of Africa, Africans and the diaspora.
The launch of the UK channel provided a
platform to be able to cater for all diaspora
communities, allowing VoxAfrica to fulfil its
wider mission to be the global standard for
the best in black news and entertainment.
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4. ABOUT US
V
oxAfrica is a public limited company Currently a 3 channel network, VoxAfrica
founded in 2007 by private individuals consist of VoxAfrica, VoxAfrica France &
of African origin. Voxfrica UK.
With its headquarters in London, the
network also has bureaus in Paris, Brussels,
Yaoundé and Abidjan.
We are based at Battersea Studios, London
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5. CHANNEL INDEPENDENT
With accounts with major news agencies,
IDENTITY 30 worldwide correspondents, and over
16 panafrican and Caribbean journalists
based at its headquarters in London. Our
T
he only Panafrican, news and general journalists report, analyse, compare and
entertainment channel offering give an African perspective on global news.
programmes and interactive services
on cable, satellite, internet, IPTV and also
available in hotels throughout Africa. HIGH QUALITY VARIETY
Broadcasting hit African series and films,
News, debate VoxAfrica also produces high quality Afro-
centric programmes including news,
and Afro-centric magazine, business, sports and music
programmes for a worldwide audience.
entertainment
channel BILINGUAL AND PANAFRICAN
From Egypt to South Africa, the African
Broadcast 24/7 audience is almost 1 billion people and over
In English and in 7 million within the diaspora communities.
As the only panafrican and bilingual TV network
French VoxAfrica’s channels broadcast in English and
French across Africa and in Europe.
In Europe and in
Sub-Saharan Africa
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6. COVERAGE
COVERAGE
COVERAGE
OUR COVERAGE
3 feeds allowing coverage in the whole of sub-­‐Saharan Africa and to the Diaspora in Europe
3 feeds allowing coverage in the whole of sub-­‐Saharan Africa and to the Diaspora in Europe
3 feeds allowing coverage in the whole of sub-­‐Saharan Africa and to the Diaspora in Europe
3 feeds allowing coverage in the whole of sub-Saharan
In French Speaking Africa, On Canal Sat Horizons, Multichannel package:
Africa and to the Diaspora in Europe
In French Speaking Africa, On Canal Sat Horizons, Multichannel package:
Benin, Burkina Faso, Central Africa ,Congo, Cote d Ivoire, Gabon, Conakry
In French Speaking Africa, On Canal Sat Horizons, Multichannel package:
FRENCH SPEAKING AFRICA
Benin, Burkina Faso, Central Africa ,Congo, Cote d Ivoire, Gabon, Conakry
Guinea, Mali, Mauritania, Niger, DRC, Senegal, Tchad
Guinea, Mali, Mauritania, Niger, DRC, Senegal, Tchad Benin, Burkina
On Canal Sat Horizons, Multichannel package:
Benin, Burkina Faso, Central Africa ,Congo, Cote d Ivoire, Gabon, Conakry
800,000
800,000 Faso, Central Africa ,Chad Congo, Côte d’Ivoire, Gabon, Conakry
Guinea, Mali, Mauritania, Niger, DRC, Senegal, Tchad
800,000 Guinea, Mali, Mauritania, Niger, DRC, Senegal
In English speaking Africa, on the satellite Sirius4 .
In English speaking Africa, on the satellite Sirius4 .
In English speaking Africa, on the satellite Sirius4 .
In the course of 2011, VoxAfrica will be boosting its feed using the
In the course of 2011, VoxAfrica will be boosting its feed using the
ENGLISH SPEAKING AFRICA
In the course of 2011, VoxAfrica will be boosting its feed using the will be
multichoice satellite platform aimed for the English speaking audiences in
on the satellite Sirius4. In the course of 2011, VoxAfrica
multichoice satellite platform aimed for the English speaking audiences in
multichoice satellite platform aimed for the English speaking audiences in for
boosting its feed usingastern Africa.
Southern, Central and E the multichoice satellite platform aimed
Southern, Central and Eastern Africa.
the English speaking audiences in Southern, Central and Eastern
Southern, Central and Eastern Africa.
Africa.
In In France, via ADSL
France, via ADSL In the UK, UK,
In the
InFRANCE ADSL
France, via In the UK,
SFR, Bouygues, orange.
SFR, Bouygues, orange. via Sky Sky
UNITEDvia
SFR, Bouygues, orange.
Orange, SFR, via Sky
KINGDOM
Free, Darty
Free, Darty
Bouygues,
Free, Darty BSkyB
Free & Darty Box
10,000,000
5,000,000 10,000,000
5,000,000
10,000,000
5,000,000
Total Potential Audience
France 5 million households
UK 10 million households
Africa via cable using Canal Sat Horizons 800 000 households
Africa via the Sirius satellite
Total potential audience : 12 million households
Total potential audience : potential households 23.8 million households
Total
Total potential audience :
France: 5 million households
The growing purchasing power of the diaspora audience for both niche and mainstream
France:
5 million households
France:
UK: 5 million households
10 million households
Africa via cable using Canal Sat Horizons: is 10 million households
products and services is growing and800 000 households contributing to the total UK
UK:
UK:
now significantly
10 million households
Africa via cable using Canal Sat Horizons: 12 million households
800 000 households
Africa via the Sirius satellite: 2011 over 30,000 Ghanaians turned up at Wembley to watch a
economy. For example, in
Africa via cable using Canal Sat Horizons: 800 000 households
Africa via the Sirius satellite: 12 million households
friendly against England; Nigeria is one of the most profitable routes for both British Airways
Africa via the Sirius satellite: 12 million households
Total potential household: to Africa contribute a significant amount to the UK financial
and Virgin Airlines; remittances
23.8 million households
Total potential household: 23.8 million households
services industry and telecommunication companies are targeting the diaspora communities
Total potential household: calls.
spend on overseas and local
23.8 million households
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7. ONLINE
Two unique websites, in English and French.
VOxAFRICA.CO.UK / VOxAFRICA.COM
Our websites offer video on demand,
RSS feeds as well as traditional text
and images for free, in addition to
providing information on our scheduled
programming.
World Audience
VoxAfrica.com reaches today 300 000 users divided worldwide as follows:
n EUROPE
17% 16% n AMERICAS
n AFRICA
n ASIA
n OTHER
Please note that the main reason why the
62% percentage of Africans is low is due mainly to
little access to the internet in these countries as
well as bandwidth issues.
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8. ONLINE
Social Media
VoxAfrica’s extended online presence means that we are in constant conversation with our
viewers on several social platforms such as YouTube, DailyMotion, Twitter and Facebook.
Over 20,000 fans have so far expressed themselves freely on cultural or political subjects.
Online demographics breakdown (Source: Facebook)
Key Assets
Multimedia: Thousands of videos available anywhere, anytime.
Interactive: Our TV programmes invites viewers to vote or participate in competitions
on our websites. The comments section offers an opportunity to give feedback on the
different programmes and keep the conversations going.
Free: Available 24 hours a day, all year round.
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9. PROGRAMMING
Diversity and Quality
News Sports
Movies Talk
& Special
& & Magazine Shows Events
Business Series Shows
Programmes for all ages and gender throughout the day and night.
Entertainment
AFRICAN SERIES AND FILMS
The best African films and series.
African Series: Monday to Friday at 7.45pm on VoxAfrica UK
Monday to Friday at 7pm on VoxAfrica France & Francophone Africa
Films: Every Saturday at 8pm on VoxAfrica France & Francophone Africa
NOLLYwOOD FILMS
The Nigerian film industry, popularly known as Nollywood, is now the world’s second
largest film industry in terms of number of annual film production. VoxAfrica broadcasts
Nollywood films for FREE – the only UK channel to do so.
Every Tuesday and Thursday at 8.30pm on VoxAfrica UK
COMEDY TIME
The best of UK standup and sketches featuring the stars of UK comedy.
Mondays at 8.30pm on VoxAfrica UK
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10. PROGRAMMING
PROGRAMMING
PROGRAMMING
FOR OUR MALE AUDIENCE:
FOR OUR MALE AUDIENCE:
Current Affairs
FOCUS
Each week, our editor in chief Erik Nyindu welcomes a politician or economic personality
Focus:
Focus:
for a 26 minute face-to-face interview. Past guests include Abdoulaye Wade, President of
Each week, our eeditor n chief, Erik Nyindu welcomes a politic or economic personality ffor a 26
Each week, our ditor i in chief, Erik Nyindu welcomes
Senegal; Alassane Ouattara, President of Ivory Coast, and the list goes on... ersonality or a 26
minutes face to fat 1pm VoxAfrica France & Francophone ade: President of Senegal ,,
minutes face to face interview. Amongst tthem: Abdoulaye W Africa
Every Sunday ace interview. Amongst hem: Abdoulaye f Senegal
Alassane Ouattara: elected President of Ivory Coast.....
Alassane Ouattara: elected President of Ivory Coast.....
SHOOT THE MESSENGER
WHEN: Every Thursday at 8pm on VoxAfrica and VoxAfrica
WHEN: Every Thursday at 8pm on VoxAfrica and VoxAfrica France
A weekly 52 minute programme featuring guests from all areas of media and culture.
STM looks at culture, social and political issues as they impact upon the UK black diaspora
Shoot the Messenger:
Shoot the Messenger:
communities. presented by multi-award winning journalist and broadcaster, Henry Bonsu.
Every Sunday at 1pm VoxAfrica UK
A weekly 552 minutes debate platform ffor political and social issues presented by journalist and
A weekly 2 minutes debate platform or political y journalist and
broadcaster, Henry Bonsu, ffeaturing guests ffrom a ll areas of media and culture.
broadcaster, Henry Bonsu, eaturing guests rom a
SANS RANCUNE
WHEN: Every Saturday at 6pm on VoxAfrica English signal
WHEN: Every Saturday at 6pm and his team nglish signal social issues.
on VoxAfrica E
Talk show with Domche Jules of writers on
Every Friday at 8pm VoxAfrica France & Francophone Africa
Sports 360:
Sports 360:
A weekly eview that l looks at wSHOW
SOUS L’ARBRE A PALABRE hat is happening n the world of football,
A weekly rreview that ooks at what is happening iin the world of football, athletics and cricket,
athletics and cricket,
A current affairs show debating on political, economic and social issues relevant to Africa
with aa focus on African players in the Premiership, Series A, Spanish and French leagues. Every
with focus on African players in the Premiership, Series A, Spanish and French leagues. Every
and its diaspora
Sunday at 6pm on VoxAfrica English s ignal.
Sunday at 6pm on VoxAfrica English signal. & Francophone Africa
Every Saturday at 10pm VoxAfrica France
WHEN: Every Sunday at 6pm on VoxAfrica English signal
WHEN: Every Sunday at 6pm on VoxAfrica English signal
FAIR PLAY
Following the lives of African footballers on and off the pitch.
Afro goals :
Afro goals : Fridays at 9.45pm VoxAfrica Africa & Francophone Africa
Fortnightly on
A weekly Magazine presenting iin brief news on the African football.
A weekly Magazine presenting n brief news on the African football.
WHEN: Every Friday at 4.30pm on VoxAfrica and VoxAfrica English signal
10 WHEN: Every Friday at 4.30pm on VoxAfrica and VoxAfrica English signal

11. Music & Sport
AFRO BUzz
Afro Buzz is a wildly popular 15 minute Afro-centric entertainment show. Presented by the
charismatic James Sherwood, it features interviews and reviews of film, fashion, art and music
from the UK, Africa and Worldwide.
Monday to Friday at 7.30pm on VoxAfrica UK
Monday to Friday at 6.15pm on VoxAfrica France & Francophone Africa
SOUNDS OF GOSPEL
Live performances and interviews from the world’s leading gospel artists, backed by the
SOG Band of stellar world-renowned musicians. Hosted by internationally renowned stars
of the gospel community, Noel Robinson and Sonnie Badu.
Every Sunday at 9pm on VoxAfrica UK
URBAN FIRE ExTRA
A 26 minute urban music magazine for the younger audience. Featuring the latest urban
music videos, interviews and performances.
Every Wednesday at 8.30pm on VoxAfrica UK
WAHALA
A 30 minute weekly music show that reveals talent from Africa and its diaspora. With
exclusive access and unprecedented insight. Presenter DJ Eric Soul has been one of the
first to interview artists such as Nneka and K’Naan.
Every Wednesday at 9pm on VoxAfrica UK
SPORTS 360
A weekly review of the world of football, with live studio guests and phone-ins.
The show focuses on players of African origin in the Premiership, Series A, Spanish and
French leagues, and also has a perspective on other major sporting events in the yearly calendar.
Every Monday at 8pm VoxAfrica UK
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12. PROGRAMMING
PROGRAMMING
News
FOR OUR GENERAL PUBLIC
VOx NEWS
Vox News broadcasts twice daily, informs our audience of
Vox News
global events with a focus on Africa.
Besides the regular newsbreaks throughout the day, Vox News
Special News Reports are often broadcast on breaking
news stories, twice a day to inform our audience of
is presented key items and exclusive interviews with major
politicalvents from around the world and specifically Africa. The
main e figures.
station employs over 30 correspondents and covers all
Monday to Friday at 12.30pm & 7pm, with regular Newsflash
on VoxAfricapolitics tVoxAfrica France and VoxAfrica UK
topics from Africa, o business to environmental issues from an
African perceptive. As our main audience is based in Africa, a
major portion of the news each evening is dedicated to Africa-­‐
related stories. Hence, the news on Vox Africa is highly popular
with Africans and the diaspora.
Furthermore, Special News Reports are often broadcast to
explore a particularly engaging topic in greater detail .This was
the case recently, when several reports were aired to explore
the situation in Ivory Coast.
VoxNews was the first news programme to break these stories:
the Putsch in Niger on 17 February 2010,
support of Ali Bongo announced in exclusively by
Robert Bourgi
the lead of Alassane Ouattara over Laurent Gbagbo in the
second round of the presidential elections in Ivory Coast.
WHEN: Monday to Friday at 12.30 and 7.30pm +newsflash
on VoxAfrica, VoxAfrica France, VoxAfrica English
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13. UPCOMINGPROGRAMMES
(Full details of the shows are available on demand for sponsorship opportunities).
United Kingdom France & Francophone Africa
November 2011 November 2011
COLOURFUL BREAKFAST SHOW RIEN À CACHER
Early morning discussion, interviews The well known radio show, televised for
and music presented by award winning VoxAfrica
broadcaster Henry Bonsu and Juju.
Mondays to Fridays 8am-10am AFRIPOP
A magazine show featuring the best of Hip
January 2012 Hop from Africa
also showing in Francophone Africa
BUSINESS PREMIERE & AFRICAN FOOTBALL DREAM TEAM
BUSINESS PREMIERE ExTRA Reality show following the ins-and-outs of
Weekly 26 minute programme, and a top African football team
monthly 52 minute extra which looks at
key African markets, trends. In addition, LE DéBAT
Business Premiere Extra provides analysis Debate on current affairs in and around the
of major African business, sectors or diaspora
countries and interviews with expert and
influential business leaders. AFRICA WORKS
Following a country or individual showing
just how Africa works
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14. MOST POPULAR
Vox News
Films & Series
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15. Afro Buzz
Specials
Sports 360
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16. A WIDE RANGE OF OFFERS
With our 3 channels, we reach a worldwide audience
looking for African and diaspora news and entertainment.
W
hether a brand is looking to connect with African consumers on the continent
or in the diaspora for the first time or to further penetrate its reach, VoxAfrica
offers an unprecedented route to brand awareness, product promotion and
increased sales.
Spots Sponsorship
Spots advertising fits all strategies and is an Using opening and closing billboards.
opportunity to promote client products Sponsorship campaigns are ideal for
or services to VoxAfrica’s audience. linking brands with VoxAfrica programmes
Tactical placement of the spots allows the and major special events. In addition to its
advertiser to reinforce the message in a regular programme schedule, VoxAfrica
specific programme environment. creates unique content to correspond with
Below are some of our clients: award ceremonies and events of interest to
its audience.
By creating this direct relationship with
the particular audience, we present a
unique opportunity for brands to position
themselves within particular sectors of the
diaspora communities.
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17. Why advertise
on VoxAfrica?
◆ Generate awareness of your brand or
service
◆ Advertise with the only UK channel
that appeals to the cross spectrum of
the diaspora and urban communities
Website & New Media ◆ Receive outstanding exposure
Voxafrica.co.uk & Voxafrica.com are ideal through a customised sponsorship
for tactical online only-campaigns and package created specifically for your
to complement an existing TV campaign. brand objectives
Online offers include standard formats with
theme and IP targeting as well as section ◆ Advertise with the leading BME
sponsorship. Advertising content can also channel for Francophones in the UK
be embedded using pre rolls and podcasts.
◆ Reach a worldwide audience with
Ad-Funded Programmes cross platform advertising on our
Ad funded programmes are programmes channels and websites.
produced by VoxAfrica’s editorial team
whilst fitting the shared objectives of ◆ Reach a panafrican audience in both
the channel and those of the advertisers French and English across our network
communication. It is a full partnership and receive outstanding exposure
between the channel and the advertiser in through a customised advertising and/
order to create a unique environment fitting
or sponsorship pack
the client brand communication objectives
and resulting in a strong interaction and
appeal with a predetermined audience.
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18. Contact & Information
For full advertising or sponsorship options and to
discuss your brand objectives, please contact:
Joseph Farodoye
e: joseph.farodoye@voxafrica.com
t: +44 (0) 207 501 7703
m: +44 (0) 7918 705 798
VoxAfrica Television
Battersea Studios
80 Silverthorne Road
London
SW8 3HE
t: +44 (0) 207 501 7700
w: www.voxafrica.co.uk
wATCH US GLOBALLY channel
626 18 286 216 650 555 218
2011 © VoxAfrica plc
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