Session Summaries for Marketing Management

1. What Happened?
Session Summary Highlights
Prof. Bong De Ungria, MBA, CDM
Ateneo Graduate School of Business
August 2011

2. Outline:
What Happened?
1. Why?
2. Sample Session Summary
3. Assignment Summary
4. Tips & Reminders
5. Timelines

3. 1. Professor’s Note
Why summarize?
Session summaries provide easy hyperlinks to
marketing management class discussions, lectures
and assignments.
These also facilitates linking content from 1 session to
the next.
So if a student was absent or wants to review a class
meeting, it is now possible 24/7, unbounded by
walls, place and time.
- vCoach Bong De Ungria

4. Outline:
What Happened?
1. Why?
2. Sample Session Summary
3. Assignment Summary
4. Tips & Reminders
5. Timelines

5. 2. Sample Session Summary
Communicating in World 2.0
v55 Marketing Management
Session 2: July 9, 2011
vCoach Bong De Ungria

6. Task 2
Exist in World 2.0!
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

7. Task 10
Create Digital You
http://www.josephdeungria.com/2011/03/create-digital-you.html

8. Task 22
Follow a hyperMAP
http://www.hypermarketing2.com/2011/03/road-map-marketing-management-course.html

9. Task 23
Wow your audience.
http://www.hypermarketing2.com/2010/12/present-like-steve-jobs-in-your-next.html

10. Outline:
What Happened?
1. Why?
2. Sample Session Summary
3. Assignment Summary
4. Tips & Reminders
5. Timelines

11. 3. Assignment Summary
Print Commercials
(Linked In Assignments)
v55 Marketing Management
Session 2: July 9, 2011
vCoach Bong De Ungria

12. 1. Summary page on Facebook

13. 1. Ria Abendan,
Proj Mgr & Marketing Officer
http://www.linkedin.com/in/katrinaabendan

14. 2. Louie Quizon,
Trading Expert & Economist
http://www.linkedin.com/in/louiemarkquizon

15. Outline:
What Happened?
1. Why?
2. Sample Session Summary
3. Assignment Summary
4. Tips & Reminders
5. Timelines

16. Tips and Reminders
Next slides show
1. Sample slide
2. Same slide but with notes & tips
** Be sure to include all topics discussed in session
summary

17. Sample
Session Summary
With Notes and Yips

18. Communicating in World 2.0
(Digital Rebirth)
v55 Marketing Management
Session 2: July 9, 2011
vCoach Bong De Ungria

19. Think of title, subtile that
describes the whole
session (all topics
discussed)
Communicating in World 2.0
(Digital Rebirth)
v55 Marketing Management
Session 2: July 9, 2011
vCoach Bong De Ungria

20. Think of title,subtitle
That describes the
whole
session (all
Topics discussed)
Communicating in World 2.0
(Digital Rebirth)
Session Topics:
1. Exist in World 2.0
v55 Marketing Management with Vision
2. Align
3. Create Digital You
Session 2: July 9, 2011
4. Wow audience
vCoach Bong De Ungria

21. Communicating in World 2.0
(Digital Rebirth) Keep this if you
Are v55
v55 Marketing Management
Session 2: July 9, 2011
vCoach Bong De Ungria

22. Communicating in World 2.0
(Digital Rebirth)
Session # and
actual date of
Class meeting
v55 Marketing Management
Session 2: July 9, 2011
vCoach Bong De Ungria

23. Communicating in World 2.0
(Digital Rebirth)
v55 Marketing Management Your 1 word
Descriptor +
Session 2: July 9, 2011
Nickname +
Surname
vCoach Bong De Ungria

24. Task 2
Exist in World 2.0!
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

25. Task #
Task 2
In
Exist in World 2.0! Hypermaps
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

26. Headline
Task 2 Format:
Exist in World 2.0! Verb + Noun
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

27. Task 2
Cropped
Exist in World 2.0! Screenshot
Of blog post.
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

28. Task 2
Exist in World 2.0!
Ensure
That intro
Comments of
Blog post
Are included
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

29. Task 2
Exist in World 2.0!
Show most
Or whole
Of embedded
powerpoint
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

30. Task 2
Exist in World 2.0!
Url address
Of
Blog post.
Must start
With http://
http://www.hypermarketing2.com/2011/06/web-20-whole-new-world.html

31. Sample
Assignment Summary
With Notes and Yips

32. Print Commercials
of Personal Brands
(Linked In Assignments)
v55 Marketing Management
Session 2: July 9, 2011
vCoach Bong De Ungria

33. Print Commercials
of Personal Brands
(Linked In Assignments)
Follow same
Guidelines as
Session Summary
v55 Marketing Management
Session 2: July 9, 2011
vCoach Bong De Ungria

34. 1. Summary page on Facebook
Screenshot
Of Page
Where everyone
Submitted links

35. 1. Ria Abendan,
Proj Mgr & Marketing Officer
Screenshot
Of Portion of
Individual
Assignment
http://www.linkedin.com/in/katrinaabendan

36. 1. Ria Abendan, Show Individual
Names.
Proj Mgr & Marketing Officer all
Include
Those who
Submitted
on time
http://www.linkedin.com/in/katrinaabendan

37. 1. Ria Abendan,
Proj Mgr & Marketing Officer
url of
The page
http://www.linkedin.com/in/katrinaabendan

38. 1. Ria Abendan,
Proj Mgr & Marketing Officer
Screenshot
Of Portion of
Assignment
http://www.linkedin.com/in/katrinaabendan

39. o
Don’t Do this!
No Headline.
Image
not cropped.

40. Substitute your brand logo
& blog address here.

41. Outline:
What Happened?
1. Why?
2. Sample Session Summary
3. Assignment Summary
4. Tips & Reminders
5. Timelines

42. Absolute deadline!
Within 48 hours after class session…
Why deadline?
So class can immediately know what
happened

43. Absolute deadline!
Within 48 hours after class session…
Why deadline?
So class can immediately know what
happened
Do 3 things
1. Upload session summary (pdf or compressed
powerpoint) on slideshare (ideal is 2 mb or less
for fast loading)
2. Post slideshare url link v55 page on Facebook
3. Email to vcoach. serves@gmail.com

44. Conclusion
3 Learning Resources
available for all
1. Each student is assigned to summarize at 1-2
session (but, benefit from 15 summaries!)
2. This is a guide and demonstration on how to make a
session and assignment summary.
3. For uniformity, use the downloadable template but
change the brand logo and url.

45. What Happened?
Session Summary Highlights
Prof. Bong De Ungria, MBA, CDM
Ateneo Graduate School of Business
August 2011