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Transparent Tech Trends of 2012
Indiana Library Federation Reference Division Conference




            Joe Murphy
Tech Trend Spotter for Libraries

            Twitter: @libraryfuture

          libraryfuture@gmail.com
http://joemurphylibraryfuture.com            2
We should
adopt this
  as our
 attitude
indiana library federation reference conference keynote
Find
inspiration
that tells us
to …



                … Rock On
Just What is the Library for?




                      To facilitate:
                       - Imagination
More than a MakerBot
• Not just about technology
• Focus on giving our patrons the tools they
  need to create
• Example: kids can make their first book
• Circulate their creations!
Ingredients
indiana library federation reference conference keynote
“Let us leave limits in thinking!”
Facebook is now the 3rd most populous country
       with 950+ Million monthly active users




http://blogs.wsj.com/digits/2012/04/23/facebook-passes-the-900-
million-monthly-users-barrier/
1 Billion People using Social Media
                                                                         Report from International
           With 950+ Million users, Facebook                             Telecommunication Union
           represents 9/10ths of social networkers




                   May soon be 1 billion on
                   Facebook alone


                                                                                 http://www.itu.int/ITU-
                                                                                 D/treg/publications/trends12.html



mobile is quickly becoming the main means for accessing social networks
                                       http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social-
                                       media-worldwide-most-on-mobile/
There will 2X more smart phones than PCs




http://www.engineyard.com/blog/2012/platform-as-a-service/
Mobile subscriptions far surpass land lines




http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
Smartphone owners now outnumber
                users of more basic phones




pewinternet.org/Reports/2012/Smartphone-Update-
2012/Findings.aspx


  Nearly Half of Americans own Smartphones
104 million smart phones in America
 Mobile Market Share Report From
 comScore
 - “234 million Americans age 13 and
 older used mobile devices” in the
 last three months
 - 14% rise in US smartphones in last
 5 months
• Google’s Android operating
  system now boats 50% of
                                         Here are the percentage rates of total mobile
  the platform share                     users who did the following activities on their
• Apple claims just under 30%            devices.
                                         •Sent Text Messages – 74.8%
• Apple iOS is 3rd in mobile             •Downloaded and Used apps – 49.5%
  subscribers                            •Mobile browser – 49.2%
                                         •Social networking – 36.1%
• Mobile content usage is up             •Mobile gaming – 32.3%
  cross the board.                       •Music - 24.8%
                                        http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore
                                        _Reports_February_2012_U.S._Mobile_Subscriber_Market_Share
The Growth of Smartphones crosses demographics
                           “Nearly every major
                           demographic group—
                           men and
                           women, younger and
                           middle-aged
                           adults, urban and rural
                           residents, the wealthy
                           and the less well-off—
                           experienced a notable
                           uptick in smartphone
                           penetration over the last
                           year”
                           pewinternet.org/Reports/2012/Smartphone-Update-
                           2012/Findings.aspx
Time spent on mobile apps out paces desktop web




http://www.engineyard.com/blog/2012/platform-as-a-service/
86% of smart phone owners use their
           device to access timely info

                                                “The rapid adoption of cell phones and,
                                                especially, the spread of internet-
                                                connected smartphones are changing
                                                people’s communications with others
                                                and their relationships with information.
                                                Users’ ability to access data immediately
                                                through apps and web browsers and
                                                through contact with their social
                                                networks is creating a new culture of
                                                real-time information seekers and
                                                problem solvers. “

70% of ALL cell phone users have recently used their device to:
Coordinate a meeting, solve a problem, decide to visit a business, find info to
settle an argument, look up a sports score, traffic info, get help in an emergency
       http://pewinternet.org/Reports/2012/Just-in-time.aspx
The continued proliferation of iPhones
           Means more people have access to more
                  advanced mobile features.




http://m.apnews.com/ap/db_268789/contentdetail.htm?contentguid=VaGNefL4
Ongoing transition towards data for mobile interaction




  AT&T CEO Randall Stephenson - "I'll be surprised if, in the
  next 24 months, we don't see people in the market place with
  data-only plans," Stephenson said at a Sanford Bernstein
  investor conference in New York. "I just think that's
  inevitable.“
  - http://www.cbsnews.com/8301-505124_162-57445762/at-t-ceo-data-only-wireless-plans-coming-in-next-2-years/
Appreciating the
value we provided
in the past is not
synonymous with
the way we did
things in the past.
Why we now will pay more
attention to Yahoo.

Lessons for renewing
institutions.
The future is rarely
how we imagined it
Facebook Sent 160 Million Visitors to
          Mobile Apps in March
Up from 60 million in February   These represent over 1 billion visits
 “Seven of the top ten grossing iOS apps and six of the top ten
 grossing Android apps are integrated with Facebook.” -
 https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/
indiana library federation reference conference keynote
Facebook Camera   Facebook Messenger
Facebook’s
App Center
Eyes open: for a gem in the morass
Mobile Payments
                                                                Make Headway




                                                             http://tech.fortune.cnn.com/2012/07/09/dorsey-square-
                                                                                                       death-cash/




                       https://squareup.com/register


Square
for mobile payments
and new products
Evolution past mobile payments to free staff from register
and into mobile as platform for service management.
Mobile payments as growing trend




http://pewinternet.org/~/media//Files/Reports/2012/PIP_F
uture_of_Money.pdf
New tablets, smart phones, and devices
Cell Phone for Seniors adds
             Social Features

       Implication:
       Demographic barriers to
       social technology and
       photo sharing continue
        to lessen.

       Contemporary means of
       engagement spread across user
       types.



        http://allthingsd.com/20120702/jitterbug-plus-cellphone-for-seniors-gets-social/
Microsoft’s Tablet
                                                ‘Surface’




http://allthingsd.com/20120618/microsoft-launches-new-microsoft-surface-tablets/
Next waves of hardware interfaces


                                                        Mind interface
                                                              headset


                                                      Closing the gap
                                                      between intention
                                                      and action.

                                                      Minimizing
                                                      technical interface
http://online.wsj.com/article/SB1000142405270230470
                                                      steps.
7604577426251091339254.html
Controlling your
  computer with hand
  gestures, using an
  affordable ($70) motion
  sensor USB accessory.




        http://www.youtube.com/watch?v=_d6KuiuteIA&feature=player_embedded#!
http://www.gizmag.com/leap-motion-gesture-control-sensor/22644/
It doesn’t
always require a
  leap of faith
Google +
Google’s Nexus Tablet
    to compete w/ Kindle Fire, (cheaper/smaller than iPad)




                                                                           http://allthingsd.com/20120627/googles-nexus-
                                                                           7-tablet-finally-revealed/




http://allthingsd.com/20120710/from-google-the-toughest-challenger-to-the-ipad/
Next Android Software Update Will Include
             Ai Personal Assistant, Google Now
• Features:
   – Makes assumptions about
     information needs based on
      • Personal history
      • Calendar
      • Location / Location history
   – Takes Apple’s Reminders a step
     further to action and
     suggestions not just user input
     memos.
  Source http://allthingsd.com/20120627/google-now-might-be-googles-most-personalized-feature-yet/
Google’s “Infrastructure-as-a-Service product”
                                                                   Cloud Virtualization




More info - http://googledevelopers.blogspot.com/2012/06/google-
compute-engine-computing-without.html


                                                      http://cloud.google.com/products/compute-engine.html
Google Project Glass
                         Coming next year
• Google’s Headset hardware
  Includes
• memory and a processor
• a side touchpad & voice control
• camera and external a button for
  pictures shared to cloud via
  Google+
                                 Main primary uses will include
• microphone                                      Notifications
• Speaker                                        Text messages
• accelerometer & gyroscope                     taking pictures
• Compass
• Wifi no 3G      Point: shifts low level interaction
              http://allthingsd.com/20120627/more-details-on-googles-project-glass-general-availability-pricing-and-features/
Google+ One Year Old
•   250 million registered users
•   150 Million active monthly users
•   New Tablet Apps : Android and iPad
•   Events tool is the real gem
Google+ Events




Schedule video chat
Google+ Hangouts
ahead of time as events



                                                                      Elements are
                                                                      almost
                                                                      ‘Color’esque
                          http://www.google.com/+/learnmore/events/
https://drive.google.com
Google+ Platform for Developers
Google Plus
indiana library federation reference conference keynote
Know a good
entrance/exit
when we see it.


And know how to
see what is on the
other side.
Apple is far in the lead in the mobile PC market thanks to iPad




http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120522
_apple_maintains_top_mobile_pc_share_in_q112_on_strong_ipad_shipm
ent_growth.asp
                                                                        The iPad accounts for 4/5 of
                                                                        Apple’s mobile PC sales.

And the iPad
completely
dominates the
tablet market
Reminders to pay attention


             http://mlb.mlb.com/video/play.jsp?content_id=22908593&source=MLB&gid=2012_07_06_ci
             nmlb_sdnmlb_1
Best way to understand photo synching with iCoud


                                                                                                         Pictures taken
                                                                                                         by iPhone thief
                                                                                                         continue to be
                                                                                                         uploaded via
                                                                                                         iCloud




http://www.facebook.com/media/set/?set=a.4102695045342.2181863.122
1948597&type=3
                                  http://www.huffingtonpost.com/2012/05/23/disney-cruise-iphone-thief-
                                  uploads-photos-to-photo-stream-
                                  facebook_n_1539353.html#s219615&title=Markedly_Bad_Disguise
indiana library federation reference conference keynote
Apple iMessage




       Big Trends in mobile communication:
•Group messaging
•Fusion of images, talking, text
•Location integration
Google buys Meebo
   Meebo, a popular online messaging aggregator in the heyday
   of IM, has exhibited some interesting pivots since then to
   reposition for relevancy.




More interesting to us is
the newest Meebo
product, a social tool that
helps with current
awareness and information
filtering.
Apple iTunes Getting Overhaul
     • iCloud integration
     • Integration of app search engine
            – App search skills
     • Music sharing
            – Inspired by Spotify’s disruptions
     • Improved content discovery
     • Integration of social networks
     • Changes will impact multiple segments of all
       content industries
                                                                          http://www.bloomberg.com/news/2012-06-27/apple-said-to-prepare-
Source: Bloomberg “Apple Said to Prepare ITunes Changes to Improve Sharing”                  itunes-overhaul-improving-storage-sharing.html
Are we maximizing the features of iOS5?
indiana library federation reference conference keynote
Upcoming in iOS6
•   Maps
•   FB integration
•   Siri
•   Tom Tom
•   Location in Mac OSX
•   No YouTube
Trend Area:
            images as fulcrum




Pinterest
Before you laugh –
                                                                                 Interesting even as art
                                                                                 because:

                                                                                 •A reflection of a
                                                                                 prevailing trend of the
                                                                                 role of a visual element
                                                                                 in search.

                                                                                 •An expression of the
http://www.creativeapplications.net/scripts/google-the-first-google-image-for-
every-word-in-the-dictionary/
                                                                                 continued need for
                                                                                 curative experts.
Instagram
• 80 Million users
• Hash tags to pull together      Instagram
  images around a topic
• Share story of your library
  through the pictures
  uploaded at your location
• API to pull together pictures
  taken around campus


 The True Meaning of
   Mobile Photo Sharing -
   Community contributions to
   the visual narrative of a
   place/topic/social grouping
Path




                           Brand new update: social sharing
                           of content engagement extended
Now a life-streaming app   to movies and books
Find the
minute
texture
Twitter App Updates




                      In app notifications
indiana library federation reference conference keynote
Trend Area:
         Access based on proximity.

•   Augmented Reality
•   QR Codes
•   Near Field Communication (NFC)
•   Location based social networks
QR Codes

Infographic created by
https://www.hightable.com/
http://mashable.com/2012/05/19/mobile-
marketing-infographic-smartphones/




                                         http://theinspblog.blogspot.sg/2012/05/street-papers-announce-digital.html
QR Codes meet food ordering and mobile payments
                                                          “The Melt is as much a story about mobile
                                                          payments as it is about comfort food.”




“customers can create an
order for their grilled
cheese from their
                                                                                                    Order Technology:
computers or mobile                            THE MELT uses mobile technology that allows customers to remotely place
phones and receive a QR                        a meal order from their computer or mobile phone and pick it up at any
code that they then bring                      MELT location, always hot and ready, anytime. When ordered via the
to a Melt location and                         mobile application, the customer will receive a QR code on their
scan at the counter”                           smartphone that can be scanned at any restaurant location, allowing them
                                               to pay through their phones, skip the line, and pick up their freshly made
http://allthingsd.com/20110829/theres-some-
cheese-in-my-tech-jonathan-kaplans-the-melt-
                                               order within minutes.
opens-its-doors/?mod=mailchimp                    http://themelt.com/melt_fact_sheet.pdf
See the
Pac Man
 rock?


          Good, d
          on’t lose
          that
          ability.
Apple drops Google
Maps for its devices in
favor of an improved
Apple made map
feature.

Will likely impact local
data about your
library: possibly
changing how it is
displayed as well as
location sensitive
discovery                       http://9to5mac.com/2012/05/11/ios-6-apple-drops-google-maps-debuts-in-house-
                                                                              maps-with-incredible-3d-mode/

opportunities.

                           Tech changes impact service opportunities
Foursquare Innovations
     • More moves towards
       social discovery
     • Connected apps
       platform
            – Third party input based
              on user behavior                                                                          Example of Foodspotting
            – Path integration for                                                                     integration from 4sq Blog

              advanced photo sharing                                                  Other partner apps include:
                                                                                      • Weather Channel
                                                                                      • Instagram
                                                                                      • Groupme

http://blog.foursquare.com/2012/06/28/developer-preview-build-your-app-directly-into-foursquare-with-our-new-connected-apps-platform/
indiana library federation reference conference keynote
http://www.theverge.com/2012/4/16/2952298/Foursquare-4sqday-2-billion-
checkins
Foursquare refocuses on discovery.
       App updates coming
                                          Item promotions for
                                          purchase by business.

                                          This may change the
                                          game for non-profit
                                          service centers.


                                    “We’ll essentially be offering
                                    promoted placement of specials
                                    within our redesigned
                                    app, targeted using the same
                                    technology that powers
                                    Explore, and some other premium
http://cl.ly/2w0Q0M3G422G2l0j1v3i   features,” Foursquare
                                    spokesperson in interview with
                                    Mashable http://mashable.com/2012/06/03/foursquare-
                                    app-redesign/
Augmented Reality
The Future of
                                                  Gamification
                                                  - Pew Study




One respondent says - “The development of ‘serious games’ applied
productively to a wide scope of human activities will accelerate simply
because playing is more fun than working.” – Mike Liebhold, senior
researcher and distinguished fellow at The Institute for the Future
Gamification Mentioned as a
   Top Tech Trend for 2012
                by Deloitte.




               http://www.deloitte.com/view/en_US/us/Servic
               es/consulting/technology-
               consulting/49ec911905f25310VgnVCM3000001c
               56f00aRCRD.htm
Always take the up escalator … up
Perhaps through
New venues for content




                    Poetry on a plane
iAuthor
       Self publishing
        For the iPad




http://www.apple.com/ibooks-author/




                                      http://www.apple.com/education/ibooks-textbooks/
http://www.inkling.com/
iTunes Match: Married
content cloud access and
established expectations
Social Reading
Seek currency, but in the right venues
Updating
our message
“FullCircle raises $3M for its combination of every technology
trend ever: a mobile geo social discovery network”
 - http://venturebeat.com by Rebecca Grant



                                                                                                 “FullCircle sealed the deal on $3
                                                                                                 million for its product which fuses
                                                                                                 every hot technology trend out
                                                                                                 there into one app. It is a
                                                                                                 mobile, geo-
                                                                                                 locating, social, discovery network
                                                                                                 with group organization capabilities
                                                                                                 that offers targeted advertising
                                                                                                 opportunities.”




 http://venturebeat.com/2012/08/06/fullcircle-raises-3m-for-its-combination-of-every-technology-trend-
 ever-a-mobile-geo-social-discovery-network/
Social Gaming
Policies to match
current expectations
            and align
        environment
Attitude, approach, ingratiation.
From signage to tech policies to adoption
Barriers




    It’s more about attitude than technology
A past so
bright we
need shades
Solution – focus on the moment
We are always
at the beginning
This should
be our role
model
Grow With Challenges

          Joe Murphy
 Tech Trendspotter for Libraries


Twitter: @libraryfuture

www.linkedin.com/in/libraryfuture


libraryfuture@gmail.com




             http://joemurphylibraryfuture.com

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indiana library federation reference conference keynote

  • 1. Transparent Tech Trends of 2012 Indiana Library Federation Reference Division Conference Joe Murphy
  • 2. Tech Trend Spotter for Libraries Twitter: @libraryfuture libraryfuture@gmail.com http://joemurphylibraryfuture.com 2
  • 3. We should adopt this as our attitude
  • 6. Just What is the Library for? To facilitate: - Imagination
  • 7. More than a MakerBot • Not just about technology • Focus on giving our patrons the tools they need to create • Example: kids can make their first book • Circulate their creations!
  • 10. “Let us leave limits in thinking!”
  • 11. Facebook is now the 3rd most populous country with 950+ Million monthly active users http://blogs.wsj.com/digits/2012/04/23/facebook-passes-the-900- million-monthly-users-barrier/
  • 12. 1 Billion People using Social Media Report from International With 950+ Million users, Facebook Telecommunication Union represents 9/10ths of social networkers May soon be 1 billion on Facebook alone http://www.itu.int/ITU- D/treg/publications/trends12.html mobile is quickly becoming the main means for accessing social networks http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social- media-worldwide-most-on-mobile/
  • 13. There will 2X more smart phones than PCs http://www.engineyard.com/blog/2012/platform-as-a-service/
  • 14. Mobile subscriptions far surpass land lines http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
  • 15. Smartphone owners now outnumber users of more basic phones pewinternet.org/Reports/2012/Smartphone-Update- 2012/Findings.aspx Nearly Half of Americans own Smartphones
  • 16. 104 million smart phones in America Mobile Market Share Report From comScore - “234 million Americans age 13 and older used mobile devices” in the last three months - 14% rise in US smartphones in last 5 months • Google’s Android operating system now boats 50% of Here are the percentage rates of total mobile the platform share users who did the following activities on their • Apple claims just under 30% devices. •Sent Text Messages – 74.8% • Apple iOS is 3rd in mobile •Downloaded and Used apps – 49.5% subscribers •Mobile browser – 49.2% •Social networking – 36.1% • Mobile content usage is up •Mobile gaming – 32.3% cross the board. •Music - 24.8% http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore _Reports_February_2012_U.S._Mobile_Subscriber_Market_Share
  • 17. The Growth of Smartphones crosses demographics “Nearly every major demographic group— men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off— experienced a notable uptick in smartphone penetration over the last year” pewinternet.org/Reports/2012/Smartphone-Update- 2012/Findings.aspx
  • 18. Time spent on mobile apps out paces desktop web http://www.engineyard.com/blog/2012/platform-as-a-service/
  • 19. 86% of smart phone owners use their device to access timely info “The rapid adoption of cell phones and, especially, the spread of internet- connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers. “ 70% of ALL cell phone users have recently used their device to: Coordinate a meeting, solve a problem, decide to visit a business, find info to settle an argument, look up a sports score, traffic info, get help in an emergency http://pewinternet.org/Reports/2012/Just-in-time.aspx
  • 20. The continued proliferation of iPhones Means more people have access to more advanced mobile features. http://m.apnews.com/ap/db_268789/contentdetail.htm?contentguid=VaGNefL4
  • 21. Ongoing transition towards data for mobile interaction AT&T CEO Randall Stephenson - "I'll be surprised if, in the next 24 months, we don't see people in the market place with data-only plans," Stephenson said at a Sanford Bernstein investor conference in New York. "I just think that's inevitable.“ - http://www.cbsnews.com/8301-505124_162-57445762/at-t-ceo-data-only-wireless-plans-coming-in-next-2-years/
  • 22. Appreciating the value we provided in the past is not synonymous with the way we did things in the past.
  • 23. Why we now will pay more attention to Yahoo. Lessons for renewing institutions.
  • 24. The future is rarely how we imagined it
  • 25. Facebook Sent 160 Million Visitors to Mobile Apps in March Up from 60 million in February These represent over 1 billion visits “Seven of the top ten grossing iOS apps and six of the top ten grossing Android apps are integrated with Facebook.” - https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/
  • 27. Facebook Camera Facebook Messenger
  • 29. Eyes open: for a gem in the morass
  • 30. Mobile Payments Make Headway http://tech.fortune.cnn.com/2012/07/09/dorsey-square- death-cash/ https://squareup.com/register Square for mobile payments and new products Evolution past mobile payments to free staff from register and into mobile as platform for service management.
  • 31. Mobile payments as growing trend http://pewinternet.org/~/media//Files/Reports/2012/PIP_F uture_of_Money.pdf
  • 32. New tablets, smart phones, and devices
  • 33. Cell Phone for Seniors adds Social Features Implication: Demographic barriers to social technology and photo sharing continue to lessen. Contemporary means of engagement spread across user types. http://allthingsd.com/20120702/jitterbug-plus-cellphone-for-seniors-gets-social/
  • 34. Microsoft’s Tablet ‘Surface’ http://allthingsd.com/20120618/microsoft-launches-new-microsoft-surface-tablets/
  • 35. Next waves of hardware interfaces Mind interface headset Closing the gap between intention and action. Minimizing technical interface http://online.wsj.com/article/SB1000142405270230470 steps. 7604577426251091339254.html
  • 36. Controlling your computer with hand gestures, using an affordable ($70) motion sensor USB accessory. http://www.youtube.com/watch?v=_d6KuiuteIA&feature=player_embedded#! http://www.gizmag.com/leap-motion-gesture-control-sensor/22644/
  • 37. It doesn’t always require a leap of faith
  • 39. Google’s Nexus Tablet to compete w/ Kindle Fire, (cheaper/smaller than iPad) http://allthingsd.com/20120627/googles-nexus- 7-tablet-finally-revealed/ http://allthingsd.com/20120710/from-google-the-toughest-challenger-to-the-ipad/
  • 40. Next Android Software Update Will Include Ai Personal Assistant, Google Now • Features: – Makes assumptions about information needs based on • Personal history • Calendar • Location / Location history – Takes Apple’s Reminders a step further to action and suggestions not just user input memos. Source http://allthingsd.com/20120627/google-now-might-be-googles-most-personalized-feature-yet/
  • 41. Google’s “Infrastructure-as-a-Service product” Cloud Virtualization More info - http://googledevelopers.blogspot.com/2012/06/google- compute-engine-computing-without.html http://cloud.google.com/products/compute-engine.html
  • 42. Google Project Glass Coming next year • Google’s Headset hardware Includes • memory and a processor • a side touchpad & voice control • camera and external a button for pictures shared to cloud via Google+ Main primary uses will include • microphone Notifications • Speaker Text messages • accelerometer & gyroscope taking pictures • Compass • Wifi no 3G Point: shifts low level interaction http://allthingsd.com/20120627/more-details-on-googles-project-glass-general-availability-pricing-and-features/
  • 43. Google+ One Year Old • 250 million registered users • 150 Million active monthly users • New Tablet Apps : Android and iPad • Events tool is the real gem
  • 44. Google+ Events Schedule video chat Google+ Hangouts ahead of time as events Elements are almost ‘Color’esque http://www.google.com/+/learnmore/events/
  • 46. Google+ Platform for Developers
  • 49. Know a good entrance/exit when we see it. And know how to see what is on the other side.
  • 50. Apple is far in the lead in the mobile PC market thanks to iPad http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120522 _apple_maintains_top_mobile_pc_share_in_q112_on_strong_ipad_shipm ent_growth.asp The iPad accounts for 4/5 of Apple’s mobile PC sales. And the iPad completely dominates the tablet market
  • 51. Reminders to pay attention http://mlb.mlb.com/video/play.jsp?content_id=22908593&source=MLB&gid=2012_07_06_ci nmlb_sdnmlb_1
  • 52. Best way to understand photo synching with iCoud Pictures taken by iPhone thief continue to be uploaded via iCloud http://www.facebook.com/media/set/?set=a.4102695045342.2181863.122 1948597&type=3 http://www.huffingtonpost.com/2012/05/23/disney-cruise-iphone-thief- uploads-photos-to-photo-stream- facebook_n_1539353.html#s219615&title=Markedly_Bad_Disguise
  • 54. Apple iMessage Big Trends in mobile communication: •Group messaging •Fusion of images, talking, text •Location integration
  • 55. Google buys Meebo Meebo, a popular online messaging aggregator in the heyday of IM, has exhibited some interesting pivots since then to reposition for relevancy. More interesting to us is the newest Meebo product, a social tool that helps with current awareness and information filtering.
  • 56. Apple iTunes Getting Overhaul • iCloud integration • Integration of app search engine – App search skills • Music sharing – Inspired by Spotify’s disruptions • Improved content discovery • Integration of social networks • Changes will impact multiple segments of all content industries http://www.bloomberg.com/news/2012-06-27/apple-said-to-prepare- Source: Bloomberg “Apple Said to Prepare ITunes Changes to Improve Sharing” itunes-overhaul-improving-storage-sharing.html
  • 57. Are we maximizing the features of iOS5?
  • 59. Upcoming in iOS6 • Maps • FB integration • Siri • Tom Tom • Location in Mac OSX • No YouTube
  • 60. Trend Area: images as fulcrum Pinterest
  • 61. Before you laugh – Interesting even as art because: •A reflection of a prevailing trend of the role of a visual element in search. •An expression of the http://www.creativeapplications.net/scripts/google-the-first-google-image-for- every-word-in-the-dictionary/ continued need for curative experts.
  • 63. • 80 Million users • Hash tags to pull together Instagram images around a topic • Share story of your library through the pictures uploaded at your location • API to pull together pictures taken around campus The True Meaning of Mobile Photo Sharing - Community contributions to the visual narrative of a place/topic/social grouping
  • 64. Path Brand new update: social sharing of content engagement extended Now a life-streaming app to movies and books
  • 66. Twitter App Updates In app notifications
  • 68. Trend Area: Access based on proximity. • Augmented Reality • QR Codes • Near Field Communication (NFC) • Location based social networks
  • 69. QR Codes Infographic created by https://www.hightable.com/ http://mashable.com/2012/05/19/mobile- marketing-infographic-smartphones/ http://theinspblog.blogspot.sg/2012/05/street-papers-announce-digital.html
  • 70. QR Codes meet food ordering and mobile payments “The Melt is as much a story about mobile payments as it is about comfort food.” “customers can create an order for their grilled cheese from their Order Technology: computers or mobile THE MELT uses mobile technology that allows customers to remotely place phones and receive a QR a meal order from their computer or mobile phone and pick it up at any code that they then bring MELT location, always hot and ready, anytime. When ordered via the to a Melt location and mobile application, the customer will receive a QR code on their scan at the counter” smartphone that can be scanned at any restaurant location, allowing them to pay through their phones, skip the line, and pick up their freshly made http://allthingsd.com/20110829/theres-some- cheese-in-my-tech-jonathan-kaplans-the-melt- order within minutes. opens-its-doors/?mod=mailchimp http://themelt.com/melt_fact_sheet.pdf
  • 71. See the Pac Man rock? Good, d on’t lose that ability.
  • 72. Apple drops Google Maps for its devices in favor of an improved Apple made map feature. Will likely impact local data about your library: possibly changing how it is displayed as well as location sensitive discovery http://9to5mac.com/2012/05/11/ios-6-apple-drops-google-maps-debuts-in-house- maps-with-incredible-3d-mode/ opportunities. Tech changes impact service opportunities
  • 73. Foursquare Innovations • More moves towards social discovery • Connected apps platform – Third party input based on user behavior Example of Foodspotting – Path integration for integration from 4sq Blog advanced photo sharing Other partner apps include: • Weather Channel • Instagram • Groupme http://blog.foursquare.com/2012/06/28/developer-preview-build-your-app-directly-into-foursquare-with-our-new-connected-apps-platform/
  • 76. Foursquare refocuses on discovery. App updates coming Item promotions for purchase by business. This may change the game for non-profit service centers. “We’ll essentially be offering promoted placement of specials within our redesigned app, targeted using the same technology that powers Explore, and some other premium http://cl.ly/2w0Q0M3G422G2l0j1v3i features,” Foursquare spokesperson in interview with Mashable http://mashable.com/2012/06/03/foursquare- app-redesign/
  • 78. The Future of Gamification - Pew Study One respondent says - “The development of ‘serious games’ applied productively to a wide scope of human activities will accelerate simply because playing is more fun than working.” – Mike Liebhold, senior researcher and distinguished fellow at The Institute for the Future
  • 79. Gamification Mentioned as a Top Tech Trend for 2012 by Deloitte. http://www.deloitte.com/view/en_US/us/Servic es/consulting/technology- consulting/49ec911905f25310VgnVCM3000001c 56f00aRCRD.htm
  • 80. Always take the up escalator … up
  • 82. New venues for content Poetry on a plane
  • 83. iAuthor Self publishing For the iPad http://www.apple.com/ibooks-author/ http://www.apple.com/education/ibooks-textbooks/
  • 85. iTunes Match: Married content cloud access and established expectations
  • 87. Seek currency, but in the right venues
  • 89. “FullCircle raises $3M for its combination of every technology trend ever: a mobile geo social discovery network” - http://venturebeat.com by Rebecca Grant “FullCircle sealed the deal on $3 million for its product which fuses every hot technology trend out there into one app. It is a mobile, geo- locating, social, discovery network with group organization capabilities that offers targeted advertising opportunities.” http://venturebeat.com/2012/08/06/fullcircle-raises-3m-for-its-combination-of-every-technology-trend- ever-a-mobile-geo-social-discovery-network/
  • 91. Policies to match current expectations and align environment
  • 92. Attitude, approach, ingratiation. From signage to tech policies to adoption
  • 93. Barriers It’s more about attitude than technology
  • 94. A past so bright we need shades
  • 95. Solution – focus on the moment
  • 96. We are always at the beginning
  • 97. This should be our role model
  • 98. Grow With Challenges Joe Murphy Tech Trendspotter for Libraries Twitter: @libraryfuture www.linkedin.com/in/libraryfuture libraryfuture@gmail.com http://joemurphylibraryfuture.com

Hinweis der Redaktion

  1. Apple’s Find my iPhone
  2. Siri
  3. Foursquare
  4. iPad and education