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The evolving RMA opportunities in
       IBERIA and LATAM

   PRESENTED BY JOSÉ MIGUEL FERNÁNDEZ
             NOVEMBER 2010
                   TO
                 PAREXEL
Some interesting facts and figures

                                   Year                                                         2008
                                           Argentina   Brazil   Colombia   Chile     Mexico            Portugal    Spain
                                 Country

Serie
Total expenditure on health, %
of gross domestic product                     9,8       8,4        5,9        6,9        5,9               10,1        9
Total health expenditure per
capita, US$ PPP                               801       904       518         999       852                2334      2902
Pharmaceutical expenditure, %
total expenditure on health                  11,7       12,2       9,9        5,4       28,3               22,8       20,5
Pharmaceutical expenditure per
capita, US$ PPP                              93,72     110,29     51,28      53,95     241,12             532,15      596

                                   Year                                                         2006
                                           Argentina   Brazil   Colombia   Chile     Mexico            Portugal    Spain
                                 Country

Serie
Total expenditure on health, %
of gross domestic product                    10,2       8,5        6,2        5,9        5,7                9,9       8,4
Total health expenditure per
capita, US$ PPP                               561       765       483         772       761                2151      2477
Pharmaceutical expenditure, %
total expenditure on health                   N/A       11         9,2        4,7       26,3               21,8       21,6
Pharmaceutical expenditure per
capita, US$ PPP                               N/A      84,15      44,44      36,28      200                469        535




                         Sources: WHO, WTO, UN, and local statistics agencies
More interesting facts and figures

General Goverment       Whole Region              Brazil vs. Spain
expend in health /
Total health
expenditure in % -
AVERAGE in Region-
Western Europe          73,6                      71,7
LATAM                   47,7                      33,9




         • Causes:
            • LATAM’s low efficiency model => high out of the pocket spent
            • Private coverage has been steadily growing in LATAM
            • But…there are also signs of a trend reversal
                • Colombia & Argentina look to have universal coverage and
                • More stable / new, P&R schemas
The key drivers in population / economics
Country     Economic                     Population         HIV prevalence in   Politics
                                         (Million People)   adults %
                                         2009


Spain       GDP contraction expected     46.5               0.33                Uncertainty with local
            to last until 2012                                                  elections to be held in May
                                                                                2011

Portugal    Flat GDP growth since ’06    10.7               0.55                Minority Socialist Gvmnt
                                                                                pendant to release
                                                                                reforms

Argentina   Possitive, though weak       40.9               0.5                 Presidential election to be
            outlook for 2011                                                    called in 2011

Brazil      Strong growth supported      199                0.6                 Stability under Lula’s
            by foreign investment and                                           heritage
            commodities

Chile       Strong recovery, but         16.7               0.3                 Stability with new cabinet
            mainly due to high copper                                           just one year ago
            market prices

Colombia    Flat GDP growth in 2010,     45.7               0.6                 New president and
            better outlook in 2011,                                             FARC’s surrender would
            though weak.                                                        comfort investors.

Mexico      Flat GDP growth set up for   111.2              0.4                 Chain of elections starting
            2011, pushed by the                                                 in 2011, battered by
            weakness of US demand                                               terrorism.
The pharma market in the countries
Country         Market Size, 2009   Main Payers                  Regulation (strong,         Others (local
                (Millio USD @                                    weak, medium) and           characteristics)
                exchange ratio)                                  P&R schema

Spain           25,6                Regional Goverments and      According to EMEA and       Price and Reimbursement
                                    private insurance (12%)      ICH standards. AGEMED       is made up by the
                                                                 is the P&R Ministry Arm.    Ministry but payers are
                                                                 STRONG.                     regional gvmt
Portugal        5,04                Ministry of Health, few      INFARMED is the state       Few local players, and
                                    private insurance market     agency which follows        increasing dominance of
                                    share                        stringent rules to allow    generics
                                                                 drug approval.
Argentina       3,37                Three layers, 22% APS,       No active control until     Strong local players. P&R
                                    34% semiprivate, 43%         late 2009. OTC is strong.   only since 2009
                                    private OOP
Brazil          15,1                SUS and other public         Strict SUS and Ministerio   Goverment to breach
                                    system (75%), private        de Saude Control.           TRIPS agreements if
                                    insurance (25%) . OOP.       Preference to generics /    needed (HIV pandemy)
                                                                 bioequivalents
Chile           1,15                Public Schema, FONASA,       No P&R schema to            Strong local players; lack
                                    50%, private insurance,      «stimulate» competition.    of price cap, lowest prices
                                    ISAPRE, 20%, 30% OOP                                     in region.
                                    and others
Colombia        2,24                54% Public Social Security   Only for 5% of drugs, for   Recent trade agreement
                                    Schema, 26% OOP, 20%         the rest, only partial      with US to ease exports.
                                    private insurance.           reimbursement.              Second fastest growing in
                                                                                             region
Mexico          15,5                Private Insurance (3%),      No formal P&R schema.       Counterfeiting is rampant
                                    Social Security (IMSS and    But buying method is        . New regulations for
                                    others, 61%), rest (non      always public tenders.      access to antibiotics put in
                                    workers, SSA, 36%)                                       place, late 2009
                                                                                             (prescription)
SWOTs per country. Spain.
Strenghts                            Weaknesses
• Well developped Health             • Budget deficit imposing
   Coverage System                     drastic measurements in
• Well structured P&R                  P&R schema
   schema.                           • Generics are rapidly
• Wide range of pharma labs,           growing
   with strong local players to      • Complex payers system
   support                             (15+ regional)
                                     • C/E awareness rising




Opportunities                        Threats
• Education for medium size and      • Goverment plans to further cuts
   local pharma labs (outsourcing)      on P&R-> rising unemployment
• Biotech labs are increasingly         in Pharma
   rising                            • Change on politics every 4 years.
• MDs education (need it) in            Payers and Administrators too
   Pharma Economics.                    linked to politicians
• Partnering with Ministry of        • Consolidation in the market,
   Health / local administrations       living only niche local players.
• Orphan drugs, actively
   supported by Ministry of Health
SWOTs per country. Portugal.
Strenghts                            Weaknesses
• Well developped Health             • Budget deficit imposing
   Coverage System                     drastic measurements in
• Well structured P&R                  P&R schema
   schema.                           • Generics are rapidly
• Only one interface,                  growing
   Infarmed.                         • Local players dissapearing.
• Well educated system
   (influenced by NHS and
   NICE guidelines)




Opportunities                        Threats
• Education for medium size and      • Goverment plans to further cuts
   local pharma labs (outsourcing)      on P&R-> rising unemployment
• Medical Devices and nano-             in Pharma
   medicine start ups and some       • Consolidation in the market,
   established companies.               living only niche local players.
• MDs education (need it) in         • Decissions to be taken from
   Pharma Economics.                    abroad (at multinational level)
• Orphan drugs manufacturers
SWOTs per country. Argentina
Strenghts                            Weaknesses
• Many Local players                 • Fragmented and poor
   (majority of the market)            perceived health system
   now dealing with P&R              • Generics and copy-cut
   regulation                          dominants
• Market Size to grow by near        • P&R and market access just
   double digit in next years.         trying to be established




Opportunities                        Threats
• Education for medium size and      • Political unstability, with
   local pharma labs (outsourcing)      elections to be called in 2011
• Some consulting to goverment,
   insurance companies.              •   Fraud and OOP expenditure.
SWOTs per country. Chile
Strenghts                             Weaknesses
• Many Local players                  • Generics and copy-cut
   (majority of the market)             dominants
• Well perceived Health               • No P&R schema.
   Insurance System, with             • Market Access is done via
   coexistence of private and           tenders and public bids
   public schema.                       mainly.
• Stability.                          • Insurance companies
                                        favouring local players.
                                      • Poor market attractiveness
                                        (CAGR expected to be low).

Opportunities                         Threats
• Education for medium size and       • Chile is on the warning list for
   local pharma labs and                 non ICH and GSP rules total
   distributors (outsourcing),           compliance.
   specially because a large number   • Pharma distribution is owned by
   of production is exported.            few private groups.
                                      • Low prices (lowest in the region)
SWOTs per country. Colombia
Strenghts                            Weaknesses
• Mix of local and foreign           • Generics and copy-cut
   players.                            dominants
• Trading agreement with US          • No P&R schema (only for
   now opening entry to new            5% of listed drugs)
   players and increasing            • Insurance companies
   market value.                       favouring local players.
• CAGR expected to be above          • Regulations are not clear
   double digit in next four           enough.
   years.                            • Too much OOP expend.




Opportunities                        Threats
• Education for foreign exporters    • Political theatre is not yet clear.
   (there are some good ones), but   • Many population with no
   focused on generics and copy         practical access to health
   cats.                                system.
• Insurance Companies for foreigh    • Poor distribution chain.
   firms.
• Orphan drugs
SWOTs per country. Brazil
Strenghts                                Weaknesses
• Mix of local and foreign players.      • Generics and copy-cut dominants
• 2nd largest market in the region.      • Too much OOP expend.
• CAGR for the pharmaceutical            • Fragmented market as per the
   market expected to be above             payers schema (market access),
   double digit in next four years.        local; regional, nationwide –
• Abundant resources (MDs,                 almost 25% of the expend is private
   students, start ups).                   and OOP-.
• Political momentum                     • TRIPS provisions not always
• P&R stringent but clear                  respected
• Clear goverment agenda
   (Milenium Objectives)




Opportunities                            Threats
• Biotech and small firms (local ones)   • Generics favoured and patent
• HIV and Oncology manufacturers            infringement (TRIPs breach)
• Orphan drugs                           • Many population with no practical access
                                            to health system.
                                         • Poor distribution chain.
SWOTs per country. Mexico
Strenghts                                 Weaknesses
• Largest market in the region.           • Counterfeiting and smuggling to
• CAGR for the pharmaceutical               USA
   market expected to be above            • Too much OOP expend.
   double digit in next four years.       • No P&R schema.
• Foreign trade agreements and            • Entry barriers for foreign
   NAFTA.                                   manufacturers.
• Awareness of Market Access
   policies
• High healt expend by head




Opportunities                             Threats
• Foreign small manufacturers             • Politics
• Insurance Companies                     • Lack of reliable data.
• Monterrey accumulates many of the       • Many population with no practical access
   pharma industry.                          to health system.
• Exporters to other markets –as market   • Distribution chain owned by few players,
   access-.                                  even from abroad.
Summary
• Market attractiveness varies enormously within the considered region
• LATAM is heading to open its market but still some countries are heavily
Protective (Chile).
• CopyCats and Generics are starting to flood the market –all countries-.
• Spain and Portugal are facing with increasing aging population, so, it is
Expected that Health Expenditure Growth would be inmense in following
Years
• In contrast, LATAM, specially Brazil and Colombia, has plenty of young
Population, who will demand better and more qualified Health Coverage.
• Local players are strong in some countries, whilst in others are on the
Verge of dissapear (Portugal) or simply distributing products.
• Orphan drugs and biotech are really an opportunity in Spain and Brazil
• Pharmaeconomics are used for the sake of decissions in a very limited scale in
   Chile, Colombia, Argentina, and at a large scale in Spain, Portugal, Brazil –
   starting to develop- and increasingly, Mexico.
• Market attractiveness makes me think the better countries to start with
Are…Spain, Brazil, Mexico, letting the others go at this stage.
• But Parexel could also leverage existing knowledge in ICH / GSP into the
region, to attract future businesses.
Bonus. Spanish Market Access Schema
Model is Changing. New ecosystem
Model is Changing. The Environment
Functional Matrix. Hospital health administrators

                                                                                            Administration
                                                       Prescription    Pharmacy Budget
                                                                                               and price
                                    Drug evaluation   evaluation and   Management and
                                                                                             management
                                                           track           Control
                                                                                           (tenders as well)


 Specialized Pharmacists/regional
            evaluators



Pharmacy Manager/regional board
            chair



   Medical Director/Ward Unit
            Director



  Finance and Admin Managers
             (CFO)



Regional Administration and GPOs



                                                                            Project focus within dashed line
Hospital Drug Evaluation Process
                      Multi-Tiered process though not sequential




Regional Level:                       Across Hospitals:                          Intra-hospital:
• Regional Agencies                   Spanish Hospital Pharmacists Society       Specialty Board
*Joint Commission                     (Genesis)                                  Pharmacy Board
*Non-binding recommendations          Very Influential guides                    Protocols review

                                                                                 Binding documents




Genesis Group is becoming a very powerful C.O.P. to standardise drug review and evaluation
Hospital Working Model and Lines of Influence:
            Hospital Drug evaluation process
                           (Customer Process)
                Solid lines= strong interaction
                                                                 External
                Dashed lines= weak interaction
                                                                 influences

                                                                        Green
New                                                                     Ligth to
                                                                        petitory
Drug                                1-6 months
        ATB/Oncology
                                                         Pharmacy
        Commision
                                                         Board



                                          Outcomes R.

       Sales Reps                                       K.A.M.

         Product Physician/Mktg                    Outcomes R.
Q&A

 Any questions to discuss?
 THANKS

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RMA LATAM

  • 1. The evolving RMA opportunities in IBERIA and LATAM PRESENTED BY JOSÉ MIGUEL FERNÁNDEZ NOVEMBER 2010 TO PAREXEL
  • 2. Some interesting facts and figures Year 2008 Argentina Brazil Colombia Chile Mexico Portugal Spain Country Serie Total expenditure on health, % of gross domestic product 9,8 8,4 5,9 6,9 5,9 10,1 9 Total health expenditure per capita, US$ PPP 801 904 518 999 852 2334 2902 Pharmaceutical expenditure, % total expenditure on health 11,7 12,2 9,9 5,4 28,3 22,8 20,5 Pharmaceutical expenditure per capita, US$ PPP 93,72 110,29 51,28 53,95 241,12 532,15 596 Year 2006 Argentina Brazil Colombia Chile Mexico Portugal Spain Country Serie Total expenditure on health, % of gross domestic product 10,2 8,5 6,2 5,9 5,7 9,9 8,4 Total health expenditure per capita, US$ PPP 561 765 483 772 761 2151 2477 Pharmaceutical expenditure, % total expenditure on health N/A 11 9,2 4,7 26,3 21,8 21,6 Pharmaceutical expenditure per capita, US$ PPP N/A 84,15 44,44 36,28 200 469 535 Sources: WHO, WTO, UN, and local statistics agencies
  • 3. More interesting facts and figures General Goverment Whole Region Brazil vs. Spain expend in health / Total health expenditure in % - AVERAGE in Region- Western Europe 73,6 71,7 LATAM 47,7 33,9 • Causes: • LATAM’s low efficiency model => high out of the pocket spent • Private coverage has been steadily growing in LATAM • But…there are also signs of a trend reversal • Colombia & Argentina look to have universal coverage and • More stable / new, P&R schemas
  • 4. The key drivers in population / economics Country Economic Population HIV prevalence in Politics (Million People) adults % 2009 Spain GDP contraction expected 46.5 0.33 Uncertainty with local to last until 2012 elections to be held in May 2011 Portugal Flat GDP growth since ’06 10.7 0.55 Minority Socialist Gvmnt pendant to release reforms Argentina Possitive, though weak 40.9 0.5 Presidential election to be outlook for 2011 called in 2011 Brazil Strong growth supported 199 0.6 Stability under Lula’s by foreign investment and heritage commodities Chile Strong recovery, but 16.7 0.3 Stability with new cabinet mainly due to high copper just one year ago market prices Colombia Flat GDP growth in 2010, 45.7 0.6 New president and better outlook in 2011, FARC’s surrender would though weak. comfort investors. Mexico Flat GDP growth set up for 111.2 0.4 Chain of elections starting 2011, pushed by the in 2011, battered by weakness of US demand terrorism.
  • 5. The pharma market in the countries Country Market Size, 2009 Main Payers Regulation (strong, Others (local (Millio USD @ weak, medium) and characteristics) exchange ratio) P&R schema Spain 25,6 Regional Goverments and According to EMEA and Price and Reimbursement private insurance (12%) ICH standards. AGEMED is made up by the is the P&R Ministry Arm. Ministry but payers are STRONG. regional gvmt Portugal 5,04 Ministry of Health, few INFARMED is the state Few local players, and private insurance market agency which follows increasing dominance of share stringent rules to allow generics drug approval. Argentina 3,37 Three layers, 22% APS, No active control until Strong local players. P&R 34% semiprivate, 43% late 2009. OTC is strong. only since 2009 private OOP Brazil 15,1 SUS and other public Strict SUS and Ministerio Goverment to breach system (75%), private de Saude Control. TRIPS agreements if insurance (25%) . OOP. Preference to generics / needed (HIV pandemy) bioequivalents Chile 1,15 Public Schema, FONASA, No P&R schema to Strong local players; lack 50%, private insurance, «stimulate» competition. of price cap, lowest prices ISAPRE, 20%, 30% OOP in region. and others Colombia 2,24 54% Public Social Security Only for 5% of drugs, for Recent trade agreement Schema, 26% OOP, 20% the rest, only partial with US to ease exports. private insurance. reimbursement. Second fastest growing in region Mexico 15,5 Private Insurance (3%), No formal P&R schema. Counterfeiting is rampant Social Security (IMSS and But buying method is . New regulations for others, 61%), rest (non always public tenders. access to antibiotics put in workers, SSA, 36%) place, late 2009 (prescription)
  • 6. SWOTs per country. Spain. Strenghts Weaknesses • Well developped Health • Budget deficit imposing Coverage System drastic measurements in • Well structured P&R P&R schema schema. • Generics are rapidly • Wide range of pharma labs, growing with strong local players to • Complex payers system support (15+ regional) • C/E awareness rising Opportunities Threats • Education for medium size and • Goverment plans to further cuts local pharma labs (outsourcing) on P&R-> rising unemployment • Biotech labs are increasingly in Pharma rising • Change on politics every 4 years. • MDs education (need it) in Payers and Administrators too Pharma Economics. linked to politicians • Partnering with Ministry of • Consolidation in the market, Health / local administrations living only niche local players. • Orphan drugs, actively supported by Ministry of Health
  • 7. SWOTs per country. Portugal. Strenghts Weaknesses • Well developped Health • Budget deficit imposing Coverage System drastic measurements in • Well structured P&R P&R schema schema. • Generics are rapidly • Only one interface, growing Infarmed. • Local players dissapearing. • Well educated system (influenced by NHS and NICE guidelines) Opportunities Threats • Education for medium size and • Goverment plans to further cuts local pharma labs (outsourcing) on P&R-> rising unemployment • Medical Devices and nano- in Pharma medicine start ups and some • Consolidation in the market, established companies. living only niche local players. • MDs education (need it) in • Decissions to be taken from Pharma Economics. abroad (at multinational level) • Orphan drugs manufacturers
  • 8. SWOTs per country. Argentina Strenghts Weaknesses • Many Local players • Fragmented and poor (majority of the market) perceived health system now dealing with P&R • Generics and copy-cut regulation dominants • Market Size to grow by near • P&R and market access just double digit in next years. trying to be established Opportunities Threats • Education for medium size and • Political unstability, with local pharma labs (outsourcing) elections to be called in 2011 • Some consulting to goverment, insurance companies. • Fraud and OOP expenditure.
  • 9. SWOTs per country. Chile Strenghts Weaknesses • Many Local players • Generics and copy-cut (majority of the market) dominants • Well perceived Health • No P&R schema. Insurance System, with • Market Access is done via coexistence of private and tenders and public bids public schema. mainly. • Stability. • Insurance companies favouring local players. • Poor market attractiveness (CAGR expected to be low). Opportunities Threats • Education for medium size and • Chile is on the warning list for local pharma labs and non ICH and GSP rules total distributors (outsourcing), compliance. specially because a large number • Pharma distribution is owned by of production is exported. few private groups. • Low prices (lowest in the region)
  • 10. SWOTs per country. Colombia Strenghts Weaknesses • Mix of local and foreign • Generics and copy-cut players. dominants • Trading agreement with US • No P&R schema (only for now opening entry to new 5% of listed drugs) players and increasing • Insurance companies market value. favouring local players. • CAGR expected to be above • Regulations are not clear double digit in next four enough. years. • Too much OOP expend. Opportunities Threats • Education for foreign exporters • Political theatre is not yet clear. (there are some good ones), but • Many population with no focused on generics and copy practical access to health cats. system. • Insurance Companies for foreigh • Poor distribution chain. firms. • Orphan drugs
  • 11. SWOTs per country. Brazil Strenghts Weaknesses • Mix of local and foreign players. • Generics and copy-cut dominants • 2nd largest market in the region. • Too much OOP expend. • CAGR for the pharmaceutical • Fragmented market as per the market expected to be above payers schema (market access), double digit in next four years. local; regional, nationwide – • Abundant resources (MDs, almost 25% of the expend is private students, start ups). and OOP-. • Political momentum • TRIPS provisions not always • P&R stringent but clear respected • Clear goverment agenda (Milenium Objectives) Opportunities Threats • Biotech and small firms (local ones) • Generics favoured and patent • HIV and Oncology manufacturers infringement (TRIPs breach) • Orphan drugs • Many population with no practical access to health system. • Poor distribution chain.
  • 12. SWOTs per country. Mexico Strenghts Weaknesses • Largest market in the region. • Counterfeiting and smuggling to • CAGR for the pharmaceutical USA market expected to be above • Too much OOP expend. double digit in next four years. • No P&R schema. • Foreign trade agreements and • Entry barriers for foreign NAFTA. manufacturers. • Awareness of Market Access policies • High healt expend by head Opportunities Threats • Foreign small manufacturers • Politics • Insurance Companies • Lack of reliable data. • Monterrey accumulates many of the • Many population with no practical access pharma industry. to health system. • Exporters to other markets –as market • Distribution chain owned by few players, access-. even from abroad.
  • 13. Summary • Market attractiveness varies enormously within the considered region • LATAM is heading to open its market but still some countries are heavily Protective (Chile). • CopyCats and Generics are starting to flood the market –all countries-. • Spain and Portugal are facing with increasing aging population, so, it is Expected that Health Expenditure Growth would be inmense in following Years • In contrast, LATAM, specially Brazil and Colombia, has plenty of young Population, who will demand better and more qualified Health Coverage. • Local players are strong in some countries, whilst in others are on the Verge of dissapear (Portugal) or simply distributing products. • Orphan drugs and biotech are really an opportunity in Spain and Brazil • Pharmaeconomics are used for the sake of decissions in a very limited scale in Chile, Colombia, Argentina, and at a large scale in Spain, Portugal, Brazil – starting to develop- and increasingly, Mexico. • Market attractiveness makes me think the better countries to start with Are…Spain, Brazil, Mexico, letting the others go at this stage. • But Parexel could also leverage existing knowledge in ICH / GSP into the region, to attract future businesses.
  • 14. Bonus. Spanish Market Access Schema
  • 15. Model is Changing. New ecosystem
  • 16. Model is Changing. The Environment
  • 17. Functional Matrix. Hospital health administrators Administration Prescription Pharmacy Budget and price Drug evaluation evaluation and Management and management track Control (tenders as well) Specialized Pharmacists/regional evaluators Pharmacy Manager/regional board chair Medical Director/Ward Unit Director Finance and Admin Managers (CFO) Regional Administration and GPOs Project focus within dashed line
  • 18. Hospital Drug Evaluation Process Multi-Tiered process though not sequential Regional Level: Across Hospitals: Intra-hospital: • Regional Agencies Spanish Hospital Pharmacists Society Specialty Board *Joint Commission (Genesis) Pharmacy Board *Non-binding recommendations Very Influential guides Protocols review Binding documents Genesis Group is becoming a very powerful C.O.P. to standardise drug review and evaluation
  • 19. Hospital Working Model and Lines of Influence: Hospital Drug evaluation process (Customer Process) Solid lines= strong interaction External Dashed lines= weak interaction influences Green New Ligth to petitory Drug 1-6 months ATB/Oncology Pharmacy Commision Board Outcomes R. Sales Reps K.A.M. Product Physician/Mktg Outcomes R.
  • 20. Q&A  Any questions to discuss?  THANKS