Improving your b2b email prospecting

1. I M P ROV I N G
your B2B email prospecting
right now…
by José-L. Giraldez
Redefine your “Subject Line”
• Your email has 2,7 seconds to show value, before being deleted …

Pique the interest of your recipients with a question:
Spending too much on packaging?

Add “Value”:
9 Ways to increase you packaging’s appeal !!

Bring a “Sense of urgency”:
“Buy 1, Get 1 FREE” - Today only
“Go to the point”
• Your recipient will be skimming, not reading your message



Describe “benefits”, not “attributes” of your offer
The shorter the text, the better
Use bulleted lists
Customize you message
• As you email list grows, you will have very varied prospect’s profiles
•
Each profile will require a different approach, so be prepared to segment
your email lists

Do the segmentation keeping in mind future uses of your email lists
Jose.madrid.es@googlemail.com