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Big Social Broadband:
               Life after second bubble
               28. 6. 2011 Capacity CEE 2011
               Adam Zbiejczuk, Social Media Specialist, H1.cz (Ataxo Group)
               Josef Šlerka, Chief Technology Strategist, Ataxo Group




Wednesday, June 29, 2011
Why do we care?
               Social media emerged and live thanks to the previous
               dotcom bubble and the broadband left afterwards.




Wednesday, June 29, 2011
Social media: another bubble to burst




Wednesday, June 29, 2011
Only the strong survive...




               https://www.gplus.com/Internet-bubble/Article/INFOGRAPHIC-Is-there-a-Tech-Bubble

Wednesday, June 29, 2011
...but some things will stay

                Social Big Data
                The urge to describe ourselves day and night
                Multiplayer approach to online environment
                Multimedia for masses - prosumer status




Wednesday, June 29, 2011
Social media =
               multimedia platform
               (source: www.ataxosocialinsider.cz)




Wednesday, June 29, 2011
Wednesday, June 29, 2011
Do you need BB for this?
               No - this is already happening and you can handle it.




Wednesday, June 29, 2011
Game changers

                3D technologies
                Gamification of whatever
                Internet of things
                Personalization ads
                Space challenges



Wednesday, June 29, 2011
3D technologies

                3D HDTV is just a start
                Imagine 3D tour of a resort via your NetTV
                Be local 3D!




Wednesday, June 29, 2011
Wednesday, June 29, 2011
3D technologies


                User Generated 3D Content
                YouTube supports 3D video stream




Wednesday, June 29, 2011
Wednesday, June 29, 2011
3D technologies

                Democratization of 3D technologies
                Open Source + low cost
                Arduino and Kinect




Wednesday, June 29, 2011
3D health care robot
                Students Trick Out Kinect to Perform Surgery
               Right now the system takes data from Kinect and, using an off-the-shelf
              laptop, streams an image over an Internet connection which is decoded
              on the receiving machine using three commercial graphic processing
              units. Currently the data is sent at a frame rate of 15 frames per second,
              but in the near future it will hit 24 frames per second.
               The setup generates about 1.5 gigabytes of data per second, which means
              it needs a really fat broadband pipe to transmit the information. Given
              that you need a special holographic display, it would be a while before
              this technology becomes mainstream, but it does show the possibilities.
               (source: http://www.businessweek.com/technology/content/jan2011/tc20110125_680584.htm)




Wednesday, June 29, 2011
Gamefication of ...

                traveling
                shopping
                workspace
                education
                + 2nd life of Second Life



Wednesday, June 29, 2011
Wednesday, June 29, 2011
Internet of things

                All the machines are on-line
                All the machines serve as sensors
                All the machines can be remote operated




Wednesday, June 29, 2011
http://blogs.cisco.com/sp/from-internet-of-things-to-web-of-things/

Wednesday, June 29, 2011
Personalized ads

                An automatic profiling of clients everywhere
                Dawn of RFID connected to social profiles
                Coca-Cola Real Life FB Likes




Wednesday, June 29, 2011
Personalized ads




                     I have to find out what happened to my life.
Wednesday, June 29, 2011
Space Challenges

                It’s time to think of new worlds...
               Do you find a 3D printer on Mars downloading
              blue-prints from Earth and creating stuff from
              martian sand a crazy idea?




Wednesday, June 29, 2011
Space Challenges




                             Markus Kayser Builds a Solar-Powered 3D Printer
                           that Prints Glass from Sand and a Sun-Powered Cutter
                                       (http://www.markuskayser.com/)
Wednesday, June 29, 2011
Bottlenecks

                Big Chinese Firewall
                Stand Alone Complex (aka French Military)
                Sex laws




Wednesday, June 29, 2011
Challenges

           Net Neutrality - a real problem?
           We shall have preferred content: health or security data.
           We shall have prepaid data channels for multimedia.
           Basic internet rights / laws stay untouchable.




Wednesday, June 29, 2011
Who’s your daddy

                2000 AOL vs. Time Warner
                2012 Facebook vs. ???? (Verizon? T-Mobile?)
                Before the bubble bursts...




Wednesday, June 29, 2011
Thank you!

                adam.zbiejczuk@ataxo.com
                twitter.com/zbiejczuk
                josef.slerka@ataxo.com
                twitter.com/josefslerka
                www.ataxo.com



Wednesday, June 29, 2011

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Big Social Broadband: Life after second bubble

  • 1. Big Social Broadband: Life after second bubble 28. 6. 2011 Capacity CEE 2011 Adam Zbiejczuk, Social Media Specialist, H1.cz (Ataxo Group) Josef Šlerka, Chief Technology Strategist, Ataxo Group Wednesday, June 29, 2011
  • 2. Why do we care? Social media emerged and live thanks to the previous dotcom bubble and the broadband left afterwards. Wednesday, June 29, 2011
  • 3. Social media: another bubble to burst Wednesday, June 29, 2011
  • 4. Only the strong survive... https://www.gplus.com/Internet-bubble/Article/INFOGRAPHIC-Is-there-a-Tech-Bubble Wednesday, June 29, 2011
  • 5. ...but some things will stay Social Big Data The urge to describe ourselves day and night Multiplayer approach to online environment Multimedia for masses - prosumer status Wednesday, June 29, 2011
  • 6. Social media = multimedia platform (source: www.ataxosocialinsider.cz) Wednesday, June 29, 2011
  • 8. Do you need BB for this? No - this is already happening and you can handle it. Wednesday, June 29, 2011
  • 9. Game changers 3D technologies Gamification of whatever Internet of things Personalization ads Space challenges Wednesday, June 29, 2011
  • 10. 3D technologies 3D HDTV is just a start Imagine 3D tour of a resort via your NetTV Be local 3D! Wednesday, June 29, 2011
  • 12. 3D technologies User Generated 3D Content YouTube supports 3D video stream Wednesday, June 29, 2011
  • 14. 3D technologies Democratization of 3D technologies Open Source + low cost Arduino and Kinect Wednesday, June 29, 2011
  • 15. 3D health care robot Students Trick Out Kinect to Perform Surgery Right now the system takes data from Kinect and, using an off-the-shelf laptop, streams an image over an Internet connection which is decoded on the receiving machine using three commercial graphic processing units. Currently the data is sent at a frame rate of 15 frames per second, but in the near future it will hit 24 frames per second. The setup generates about 1.5 gigabytes of data per second, which means it needs a really fat broadband pipe to transmit the information. Given that you need a special holographic display, it would be a while before this technology becomes mainstream, but it does show the possibilities. (source: http://www.businessweek.com/technology/content/jan2011/tc20110125_680584.htm) Wednesday, June 29, 2011
  • 16. Gamefication of ... traveling shopping workspace education + 2nd life of Second Life Wednesday, June 29, 2011
  • 18. Internet of things All the machines are on-line All the machines serve as sensors All the machines can be remote operated Wednesday, June 29, 2011
  • 20. Personalized ads An automatic profiling of clients everywhere Dawn of RFID connected to social profiles Coca-Cola Real Life FB Likes Wednesday, June 29, 2011
  • 21. Personalized ads I have to find out what happened to my life. Wednesday, June 29, 2011
  • 22. Space Challenges It’s time to think of new worlds... Do you find a 3D printer on Mars downloading blue-prints from Earth and creating stuff from martian sand a crazy idea? Wednesday, June 29, 2011
  • 23. Space Challenges Markus Kayser Builds a Solar-Powered 3D Printer that Prints Glass from Sand and a Sun-Powered Cutter (http://www.markuskayser.com/) Wednesday, June 29, 2011
  • 24. Bottlenecks Big Chinese Firewall Stand Alone Complex (aka French Military) Sex laws Wednesday, June 29, 2011
  • 25. Challenges Net Neutrality - a real problem? We shall have preferred content: health or security data. We shall have prepaid data channels for multimedia. Basic internet rights / laws stay untouchable. Wednesday, June 29, 2011
  • 26. Who’s your daddy 2000 AOL vs. Time Warner 2012 Facebook vs. ???? (Verizon? T-Mobile?) Before the bubble bursts... Wednesday, June 29, 2011
  • 27. Thank you! adam.zbiejczuk@ataxo.com twitter.com/zbiejczuk josef.slerka@ataxo.com twitter.com/josefslerka www.ataxo.com Wednesday, June 29, 2011