3. CONTENts
THE EXECUTIVE MBA AT UNIVERSITY OF GENEVA
The Competitive Advantage of our EMBA
THE EMBA PROGRAM
1st Year
2nd Year
Specializations
PERSONAL DEVELOPMENT PROGRAM
MBA Directors
Honorary Committee
Professors
MBA stats 2011
The University of Geneva
Admissions and terms
General Information
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4. 4
Our teaching faculty is keenly aware
of the need for managers and
business leaders to develop and
implement efficient operational
solutions to complex situations

5. 5
A unique learning experience
Our Executive MBA provides executives with
a first class general management educa-
tion without interrupting their careers. The
program is designed to balance theory and
practical application, and combines class-
room learning with interactive personal
development. Our experienced faculty is
keenly aware of the need for today’s man-
agers and business leaders to develop and
implement efficient operational solutions,
while simultaneously ensuring the strategic
renewal of their organizations. The program
goes beyond the basics of business and pre-
pares participants for senior management
challenges and responsibilities.
THE EXECUTIVE MBA AT UNIVERSITY OF GENEVA
Top participant profiles and diversity
Our MBA participants are hand-picked pro-
fessionals from diverse industry backgrounds
– including the public and private sectors –
with an average of 7-10 years of working ex-
perience. Our MBA is fully accredited by the
Association of MBAs and the admission pro-
cess is highly selective.Applicants undergo a
rigorous review process, including a formal
interview with a member of our alumni pro-
gram,prior to being accepted.
A catalyst for career success
The program strives to develop successful
and responsible leaders through a real-world
learning experience.The professors use ma-
Sebastian Raisch
Director of the MBA Program
terials that come directly from business and
help the participants reflect upon learnings
in the context of their organizations.Through
the in-company MBA project,the participants
develop a strong sense of collaboration with
their fellow students. The MBA experience
represents an important catalyst for our par-
ticipants to move up the ladder or to change
career paths. It is challenging work – but it is
also a once in a lifetime learning experience.

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The Competitive Advantage of our EMBA
Quality: Our EMBA is fully accredited by
the AMBA, one of the most prestigious in-
ternational accreditation associations
Competitiveness:The University of
Geneva offers one of the most attractive
value-for-money EMBA programs
Faculty:We combine the University of
Geneva faculty with top professors from
around the world
Modularity:The program is offered in
English and French; the participants select
from 20 specializations in the 2nd year
“The Executive MBA at the University of Geneva has
provided the perfect balance for me:learning from
renowned professors and from experienced col-
leagues – who understand the international busi-
ness environment and Swiss specialties –,studying
theoretical tools, and applying them in practice. In
two passionate years at HEC,I have gained crucial
business knowledge, self-esteem, and wonderful
friends. The EMBA has not only made me a better
manager,but also a more complete person.”
Elie Peter
Senior Communication Manager Innovation
Holcim
Executive MBA 2009-11
In two passionate years
at HEC, I have gained
crucial business,
knowledge, self-esteem,
and wonderful friends
Practice:The in-company MBA project is
undertaken in groups of 3-5 participants;
this helps build their networks and fosters
their collaborative skills
Diversity: Our EMBA comprises a large
network of professionals from diverse na-
tional, industry, and company backgrounds

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THE EMBA PROGRAM
The full EMBA program cycle lasts 2 years and
comprises 24 modules and an MBA project.
In the first year, the objective is to provide a
comprehensive overview of the most relevant
management topics.
In the second year, participants opt for our
flagship International Management program
or select one of 20 specializations.
The participants work in groups on their MBA
project, which is undertaken in close collabo-
ration with company partners.
Fully accredited program
Taught in either French or English
Two-year program
MBA project in collaboration
with companies
Choice of several
specializations in
the 2nd year
Personal Development
Program
Courses provide
real-life learning
experience
Help move up the ladder
or change career paths

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Executive MBA
12 Core Courses
English
Français
Choice of
20 specializations
english
franÇais
International
Management
12 courses
EnglishMBA
Group Project
English
Français
1st Year
Master of Business
Administration
MBA
2nd Year

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Business Administration and Management
Our first year EMBA program provides a com-
prehensive overview of management research
and practice covering core topics such as Fi-
nance, Accounting, Marketing, HR, Economics,
and Strategy.
1st Year
“Today’s business environment is so dynamic
that high competence is required to make the right
decisions.Thanks to the EMBA program at the Uni-
versity of Geneva, I have enhanced my strategic
and leadership skills. It has given me the foun-
dation to face further personal and professional
challenges. Talented professors and experienced
classmates enrich the discussions of real business
cases. The program has equipped me with the
tools and knowledge needed to succeed in a ma-
nagement career.The EMBA program is definitely
a key contributor to my career success.”
Upon successful completion of the first year,
the participants receive a Certificate of Com-
pletion and may continue their course study
in International Management, the traditional
MBA curriculum, or in the proposed specia-
lizations.
12 mandatory core courses
Business Economics
Business Strategy
Financial Accounting
Financial Policy
Human Resources
Investment Decision Making
Interactive Strategizing
Management Accounting
Marketing
Organization Design
Risk Management
PDP/Self-Leadership*
12 cours obligatoires
Economie d’entreprise
Stratégie d’entreprise
Comptabilité financière
Planification financière
Ressources humaines
Gestion financière
Stratégie interactive
Contrôle et audit
Marketing
Modèles d’organisation
Modélisation et gestion du risque
PDP/Self Leadership*
Gerardo Rivera Valencia
Latin America Sales Manager,ALSTOM
Executive MBA 2009-11
*Personal Development Program (PDP)

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International Management
Our flagship International MBA program pro-
vides the capabilities and skills required for a
higher management position in a multinational
company or organization.
2nd YEAR
Students wishing to obtain the International
MBA Degree must successfully complete both
the basic core courses in the first year and
the International Management program in the
second year.
12 COURSES
Business Law
Corporate Social Responsibility
Doing Business with Emerging Countries
Entrepreneurship / Business Plan
International Accounting & Taxation
International Marketing
International Strategy
Managing Across Cultures
PDP / Change Management
PDP / Developing Coaching Capabilities
PDP / Leading Teams
PDP / Power & Influence
These 12 modules are taught only in English

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Specializations
In the 2nd year,students may choose the tradi-
tional MBA curriculum, International Manage-
ment, or one of the proposed specializations.
A wide variety of specializations is offered to
enable the participants to pursue new careers
and gain deeper expertise specifically tai-
lored to their needs.
Given that they respect the maximum 3-year
cycle, students who have already completed a
specialization at the University of Geneva HEC
Executive may request that this should count
toward their MBA studies.
Programs which comprise less than 12 mod-
ules must be completed with supplementary
MBA modules from the International Manage-
ment program.
7 Specializations in English
Aviation Management
Commodity Trading
Corporate Social Responsibility
International Management
International Organisations
Marketing & Methods
Modern Management for NPO
13 Specialisations en français
Contrôle de Gestion
Entrepreneurship & Business Development
Gestion des Ressources Humaines
Gestion des Risques d’Entreprise
Gestion et Management dans le
Organismes Sans But Lucratif
Gestion Quantitative de Portefeuille
Management de Projets
Management dans les Institutions de Santé
Management des Institutions Sociales
Management Stratégique Achats,
Logistique et Approvisionnements
Sécurité de l’Information
Marketing, Communication et E-Business
Management Durable
Specializations can be subject to change

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“I find the EMBA very stimulating,and the learning
environment innovative and fun.The combination of
in-class lectures with high quality discussions and
interesting case studies, the collaborative culture,
and the focus on personal development have al-
lowed me to rapidly learn new concepts and ideas.
What has been most surprising is how quickly I ha-
ve been able to apply some of the new knowledge
that I have acquired during the EMBA to my cur-
rent job.The EMBA will prepare me to step up my
career, not only by providing me with new mana-
gerial tools, but also by changing my mindset and
giving me greater self-confidence to identify and
pursue opportunities.”
JANA JAUFFRET
Head of Governance Op,
Global Alliance for Improved Nutrition
Executive MBA,2010

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The key to success in the job market is no lon-
ger an MBA degree,but rather the MBA gradu-
ate! What you learn is of course important, but
it’s what you do with this knowledge that will
create your value-added and make the differ-
ence,which is why we have now integrated this
factor as one of our key values. Our Personal
Development Program (PDP) has been de-
signed to help you to:
°° become aware of your potential and show
you how to develop it fully (self-leadership
module in the 1st year)
PERSONAL DEVELOPMENT PROGRAM
°° create links with our alumni to draw from
their experience through targeted meetings
and during the annual garden party
Our MBA doesn’t just offer an excellent learn-
ing experience, it also offers you the concrete
means to put it into practice.
°° develop your personal and leadership skills
(4 dedicated modules in the 2nd year)
°° work in teams that combine various profes-
sional, cultural, and business sectors – both
during the program and in the MBA project
“We help develop our participants’ professional
identity. Today, managers face increasingly com-
plex environments. While MBA programs often
provide the knowledge and tools that managers
need, much less time and effort are invested into
improving their personal and leadership skills.
This is unfortunate as no theoretical lecture can
prepare managers for the full variety of challenges
they will face in their careers. That’s why we de-
signed the entirely new Personal Development
Program. This program helps our participants put
their knowledge in action in ways that enable them
to deal with even the most difficult situations.We
use action-based learning to simulate leadership
challenges and foster leadership skills by working
in teams.”
Jean-yves mercier
Head of the PDP Program

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MBA Directors
Bernard Morard
Professor, Control & Management
University of Geneva
Dean, SES Faculty,
Co-Founder, MBA Program
Gilbert Probst
Professor, Organization & Management
University of Geneva,
Managing Director,World Economic Forum,
Co-Founder, MBA Program
sebastian raisch
Professor, Strategic Management
University of Geneva
Director, MBA Program
The program strives to
develop successful and
responsible leaders

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Mr. David ARKLESS
President of Corporate and Government
Affairs, Manpower Inc.
Mr. Giuseppe CONTI
Procurement Director - Services,
Merck Serono S.A.
Mr. Peter FANKHAUSER
Chairman of the Board,Thomas Cook AG,
CEO Central Europe Thomas Cook Group
Mr. Rafael HUBER
Learning and Talent Development Manager,
Cargill International
Mr. Hans ISLER
Member of the Board of Directors,
Ernst &Young, Switzerland
Mr. Patrick ODIER
Partner,
Bank Lombard Odier Darier Hentsch
Honorary Committee
Mrs. Nicole PAULI
Managing Director Private Banking,
Credit Suisse AG
Mr. Ivan PICTET
Partner,
Bank Pictet & Cie
Mr. Philippe REGAZZONI
CEO
Amlin RE Europe
Mr. Klaus SCHWAB
President-Founder,
World Economic Forum
Mr. Erik A. SLINGERLAND
Partner,
Egon Zehnder International (Suisse) S.A.

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Professors
The University of Geneva has a long teaching
tradition in Business Management. This tradi-
tion dates back to the founding of the Econom-
ic and Social Sciences (SES) department in
1915, one of the first in Europe to unite differ-
ent disciplines in one department. The teach-
“I really enjoy teaching in our MBA program.What I
appreciate most are the discussions,which benefit
from our student’s rich professional experiences.”
For the MBA program, we
combine HEC Faculty
members with hand-picked
guest professors
ing and research development in Management
prompted the faculty to establish a specialized
section called the “Hautes Etudes Commer-
ciales” (HEC Geneva) in 1994. This section’s
faculty includes nearly one hundred teachers,
researchers, and administrative staff. For the
MBA program,we combine HEC Faculty mem-
bers with hand-picked guest professors from
Swiss and international universities.
prof. Marcel Paulssen
Professor of Marketing at HEC Geneva
“Reflecting the city of Geneva’s cosmopolitan char-
acter, our MBA participants come from 24 nations.
This is a real advantage when discussing manage-
rial challenges in a globalized world.”
prof. philippe Lasserre
Emeritus Professor of Strategy and Asian Business

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India
Singapore
Brazil
MBA STATS 2011
class of 2011 selected profiles
Switzerland
Turkey
Denmark
Sweden
Germany
United Kingdom
Spain
Portugal
Italy
Tunisia
France
Belgium
Poland Belarus
UkraineCzech Rep
Lichtenstein
Greece
Hungary
Romania
Rémi Baetslé
French
Manager
Deloitte Consulting AG
Kristina Pearce
Australian
Drug Safety Specialist
MerckSerono SA
Roberto Hanania
Brazilian
Legal Officer
MMV
Mireille Frick
Swiss
Director
Conforama
Lucitha Giraud
French
Controller
Roger Dubuis
Kursat Osmanoglu
Turkish
Finance Group Manager
Proctor & Gamble
Motoki Fujita
Japanese
Managing Director
Allied Telesis EMENA
Janina Krasi
Finnish
Petrochemicals Trader
Litasco SA
Canada
Japan
Finland

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Banking/Finance
Int’l Organisations
Consulting/Services
Pharma/Medical
Consumer Goods
Engineering/Research
Luxury
IT/Telecom
Commodity Trading
Aviation
Health/Social
Manufacturing
Architecture
Insurance
5 10 15 20 25
INDUSTRY YEARS OF PROFESSIONAL EXPERIENCE
5
10
15
20
25
30
5 7 9 11 133 17 1915 21 23 27 2925
Number of Nationalities
Represented
24
Average Work Experience
11 Years
Average Age
36
37%
Female Participants
AGE RANGE
5
10
15
20
25
30
25-29 30-34 35-39 40-44 45-49 50+

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the University of Geneva
Geneva, a cosmopolitan city conducive to ne-
gotiations and new conceptions, is the prime
meeting place at the highest political and eco-
nomic level. It houses the headquarters of a
myriad of multinational corporations, banks,
and international organizations.
The University of Geneva, founded in 1559, is
located in the very heart of the city.The Univer-
sity of Geneva is one of the leading higher ed-
ucation institutions in Switzerland, renowned
for the excellence of its faculty and students,
and home to several Nobel Prize winners.
Numerous amenities,such as libraries and cut-
ting-edge computer and multimedia facilities,
are available to students. MBA students have
access to these facilities with their student ID
card, which is issued at the beginning of each
new program.
HEC University of Geneva has offered part-
time and full-time MBA programs since 1992.
The part-time Executive MBA can be followed
in both French and English. The full-time MBA
(IOMBA) focuses on International Organisa-
tions and is offered in English.
www.mba.unige.ch

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“Following the completion of two Masters’ de-
grees, in Economics and Demography, I began
my career in the medical device industry at John-
son & Johnson. Subsequently, I held marketing
positions in the biomedical industry, in Geneva
and Zurich. I currently work in a management po-
sition in the banking industry.
This MBA has allowed me to acquire a strong foun-
dation in the main management fields.The second
year was an opportunity to follow a marketing spe-
cialization, which consolidated my work experi-
ence. I would like to add that I really enjoyed the
cultural and professional diversity of the students,
which allowed me to widen my network.”
Pascal Rocha,
Marketing Manager,Banque CantonaleVaudoise
Executive MBA 2010-12

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Admissions and terms
admissions
Selection depends on the applicant’s acade-
mic performance, personal motivation, and
relevant professional experience.
Admission criteria:
°° University degree (minimum Bachelor) or
the equivalent (BAC+4)
°° Pertinent professional experience - 3 years
minimum in a managerial position
°° Letter of motivation and references
°° Strong command of both written and spo-
ken English
Application deadline: 15 May
COST
°° Registration fee* (due immediately follow-
ing acceptance): CHF 3,000.
°° 1st year - 12 Core courses: CHF 12’900.
°° 2nd year - International Management:
CHF 12,900 (or one of the proposed spe-
cializations. For more details visit www.mba.
unige.ch)
°° Complementary modules:
CHF 1,075 per module
terms
In case of withdrawal from the program, re-
funds are made as follows:
°° 90% of all course fees if cancellations are
made at least 15 days prior to the 1st course
day.
°° 50% if cancellations are made after this
deadline but prior to the 1st day of class.
°° After the 1st day of classes, and for cancel-
lations due to serious and unforeseen cir-
cumstances, 50% of the tuition will be reim-
bursed for courses not yet attended.
* The costs are subject to annual change without prior notice.
The registration fee is non-reimbursable.

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General Information
Schedule & location
Courses are held as follows at the Uni-Mail
building on alternate weekends:
Fridays: 2.15 pm – 9 pm
Saturdays: 8.15 am – 1 pm
Some are held over 3 consecutive full days
Thu / Fri / Sat: 9 am – 5:30 pm
Students should note that each class hour re-
quires an additional 1 to 2 hours for reading,
preparation, case study, and evaluation. Atten-
dance is mandatory in all classes.
To apply, please see our website and follow
the instructions: mba.unige.ch
For further information
Please feel free to contact us by e-mail.
We look forward to hearing from you.
Executive MBA
English Program: emba-hec@unige.ch
French Program: mba-hec@unige.ch
Executive MBA
HEC - University of Geneva
Uni Mail, Bd du Pont d’Arve 40
CH - 1211 Geneva 4
Switzerland

28. ©
Executive MBA University of Geneva
HEC, University of Geneva, Uni Mail
Boulevard du Pont-d’Arve 40
CH-1211 Geneva 4
Switzerland
mba.unige.ch
©
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