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Connected Reading Revolution Joscha Bach, PhD – Co-Founder & Product Manager

Introduction A few words about txtr’s DNA © txtr GmbH, 2010 2

$590m exit to Cisco $2bn valuation at IPO Increased Apple’s valuation by 30% Introduction What Do These Devices & Services All Have In Common? TomTomGPS ,[object Object]

Single purpose deviceFlip Camera ,[object Object]

Perfect SW / HW integrationiPod ,[object Object]

iTunes = end-to-end experienceMajor market categories transformed by shift to digital Simple devices with value added services attached © txtr GmbH, 2010 3

Market Environment The Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital eBook Sales forecast (worldwide) Print publishing industry turnover by segments (worldwide) Total industry  9bn USD Newspapers 111 bn EUR 291bn EUR Magazines CAGR 94% 95 bn EUR Books 83bn EUR 323m USD Source: In-Stat, 2009 Source: Own estimation based on EurostatNew Cronos Database, 2005 © txtr GmbH, 2010 4

Impact of eReading very Broad Reading Is The Key To Knowledge Acquisition READING VIDEO 60% 10% 30% FACE-TO-FACE COMMUNICATION

Market Environment Two Factors Behind Current eReading Revolution Connectivity eInk, Mirasol, PixeliQ..

Jesus Tablet = Monotheism in eReading? More Home Appliances! ePub ! Rich Format! © txtr GmbH, 2010 8

Market The Market For e-Reading Is Segmenting – Different Devices for Different Purposes Mirasol Liquivista E-ink Readability Less energy consumption Low End Experience Plasma | TFT B/W Color Speed of screen rendering © txtr GmbH, 2010 9

Content Aggregation Device Management Document Management Content Store Subscription Management Product Portfolio txtrOffers Its Partners A Compete Solution For Digital Reading – Including Our Own ConnectedEreader Device Cloud Service Wireless Service Content Reading Clients txtr Reader /Other devices Paid content txtrVault txtrStore Wireless Transport Gateway Multi Access Support Own Documents OSS / BSS Desktop Client Smartphone Clients Internet connection txtrClipper UploadTool PaymentBilling DRM Search CRM ©txtrGmbH, 2010 11

Multi Access Solution Offered Solution Supports Interconnectivity With A Wide Range of Devices Buying & reading on the go txtr multi access function Screenshot Acer eReader 3rd Party eReader ,[object Object], Bought content gets transferred to eReading devices ,[object Object], Current reading page gets bookmarked and sent to eReading device Smartphone eReading Apps (iPhone, Android, Nokia OVI, Blackberry) Tablet eReading Clients 12

Product Offering iPhoneand Android txtr clients Supporting Adobe DRM txtr GmbH, Berlin 2010

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