1. The Blank Shots
A 6 piece Ska
band from SUNY
Fredonia
Structure:
Andy Meyer - Lead Vocals/ Guitar
Joshua Strate- Lead Guitar
Matt Bowman- Trumpet
Christian Giunta- Trombone
Zack Weissman- Bass
Bryan Sibbitts- Drums

2. Background
Created in the
Fall of ’10
by Andy Meyer
and Josh Strate
Love of ska music & creating
music brought
the rest of the band together
Played shows all
around Fredonia
and Buffalo

3. What is Ska Music?
• Ska is a music genre that originated in
Jamaica in the late 1950s, and was the
precursor to rocksteady and reggae.
•Reggae + Punk = Ska

4. Situation
• Ska was huge in the 90’s, not so much
now.
• Current successful Ska bands rarely
make the current “hit” radio playlists.
Problem: Not many people
know/ are fans of Ska

5. Situation Cont.
• Band’s Main Goal: Bring a new
wave of Ska music back into the
college campus scene.
• Main Challenge: Lack of
knowledge of the band/genre.

6. Research
• 30 people randomly polled with a
survey:
• 11 Freshman
• 10 Sophomores
• 5 Juniors
• 4 Seniors

7. Research
Yes No
Do you
know what 60%
Ska music 40%
is?

8. Research
Twitter Facebook
Tumblr
13% 13%
Most visited
website?
73%

9. Research - Audience
Freshman Sophomores
Juniors Seniors
Have you
heard of the 15%
band The 38%
Blank
Shots? 46%

10. Objectives
• Main Objective: Communication outreach through social
networking to attract new members & increase ticket sales/
awareness using:
• Twitter
• Tumblr
• Promotional Flyers
• Merchandise
• FaceBook

11. Tactics - Twitter
Within the first 3 hours, their twitter had 9 followers
-synched to their facebook, constantly updated

12. Tumblr
Used as a
blogging/
picture
sharing
platform
Pictures/Posts can be “reblogged” to other
users

13. Flyers
• Created to raise awareness for the local
shows around Fredonia.
• Left on tables in dining halls (Willy) and
library to create buzz.
• More upperclassmen usually stop into
the Williams Center - target audience
• Upperclassmen using the library

15. Merchandise

16. Timetable/Budget
• Prospective Budget: $150
• Used for T-shirts & stickers
• Time Table:
• End of spring semester/beginning
of fall

17. Evaluation
• Number of followers on social
media sites
• Show Attendance/Ticket Sales
• Merchandise Sales