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web2.0 Trends Updated
       March 2008

       Jo, SanKu
         조산구
      Web2.0 Evangelist
      KT 차세대 개발 TFT
Shoe Shift
Toddler CEO
23 Years Old

 $15 Billion
  3 Years
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
Game for Ungamers
$175
XoWeb
Everything
   over
   Web
web2.0
Version
 2007
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
1
Personalization

For Empowered You
• Me Portal
• Identity
• MEdia: Me as Media
Age of Personalization
Information Finds You




   HTTP                         RSS




                         Services to You
You to Services
Personalization
                       with Widgets



Our digital life is
growing out of
control
Focus your attention
on what you care

  Tariq Krim, CEO
Personalization with Widgets




   (webwag.com)
Growth of Personalization




                            268%
Market Share of Personalization



                                   +7%
                                  +15%
                                   -2%
                                  of 2007
Identity2.0
CardSpace



                          OpenID

                            Google Profile
Yahoo’s 248 million users
One Way or Two Ways?
2
Social Web
Participatory
Communicatory
Interactive
Why Social Value Matters?
“I trust:”
Recommendations from friends/family
     Consumer opinions posted online
            Requested email updates
                  Ads in newspapers
                          Ads on TV
                        Ads on radio
                   Ads in magazines
                  Branded Web sites
                  Search engine ads
                    Web banner ads
               Ads on mobile phones
                                       0%   20%   40%   60%   80% 100%
Shift
                                    Business
Service                              Services
                                     (Tool)

          Service                   Empowered Me
                    Widget/RSS


                          Private




                                        2007 josanku
Social Graph
 Open Application
Social Ads Network
     Beacon
Facebook Social Ads and Beacon

              Social Ads Network vs. Google
              Adsense


              Target ads on any web site
              based on 50M users’ personal
              information and their activity
              or interest (collected by
              Beacon)


              MS’s investment of $240M


              Advertising is communication
              Word-of-mouth viral marketing
web2.0 Trends Updated - March 2008
Only 20 domains capture a whopping 39% of all our time spent online.
Only 2.1% of our time is spent on Google.com
MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo
holds a significant lead over Google+YouTube.com, MSN+Live.com and
AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The
presence of Adultfriendfinder.com on this list is surprising, but hey, everyone
needs a friend, or two!
P
a
r
a
d
i
g
m
S
h
i
f
t
People Web for Connected Lifestyle

                                          Interactive
            Empowered ME                  Conversational
                                          Participatory


        Media      Information         Comm.             Shopping

                                                                    Search
Entertainment


                 Services/Applications/Contents
                Peopleware/Socialware/Social Computing




                                                   PEOPLE
3
   Mobile
         is Web




Voice to Web
Cult
30 companies (+Verison wireless?)

Accelerate innovation in mobile

Offer consumers a richer, less
expensive, and better mobile
experience



The first complete, open, and free
mobile platform, Open Mobile OS
web2.0 Trends Updated - March 2008
CallFreq
An Android Application




               Gphone?
web2.0 + Wibro = Mobile Web2.0 = Real Web2.0
Bridging Web and Life(Offline)

       Search/Ads




   People              Tech

                              +
       web2.0


                                   Enjoy web
            Business

                                  anywhere in
        Broadband
                                  Seoul Korea
                                  (upto 4M at
                                   your hand)
Local
                                       4
    Web2.0 is People and Life
Cyberspace -> Realspace -> Real Life
5
Online Video
18M Hours Video
0.75M Years
20K Shows 400 Chs
6
Metaverse

Virtual Life
 MetaEgo
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
7
                              Open Source
    Browser: Firefox
                             Open Application
                             Open Ecosystem


            Open SNS
         : F8, OpenSocial

        Open Mobile OS: Android



Microformats

      OpenID
                                            Search

                                  OpenAds
Open Application Platform
Facebook F8, OpenSocial, Netvibes
OpenSocial
Open Social Graph

         PageRank                          PeopleRank? SocialRank
Relationship of Web Pages                   Relationship of People




                                            a & d Related through e & c (Open Data)


                                             XHTML Friends Network (XFN)
                                             Friend of a Friend (FOAF)

http://code.google.com/apis/socialgraph/
Facebook Applications
8
Widget
Widget

New Story of Web
Wild Widgety World

Website vs. Widget

 Widget Economy
Distributed Web

 Remixed Web

 Publishing2.0
Four Widget Types
Desktop Widget

                                   Web Widget




    Mobile Widget             Physical Widget
    Webwag.com, zenzui
                              Widgetstation, chumby
Widget Economy
              Developers              PC/Platform
                                      (Vista, Linux,
 Content &                            Browder, Android)
Application
                                      Web
 Providers                            (Blog, Personal Web)



                                      Mobile
                                                Users
                 Widget Gallery
 Widget
                                      Widget
 Makers                               Station


              Advertisers
                             Web Containers,
                               Terminals
Netvibes Widget Ecosystem
      Based on UWA
web2.0 Trends Updated - March 2008
Widget Station
               Personal Internet Player.
                Open Source Hardware
Design + Simple + Internet + Widget + Toy + Private
Design + Simple + Internet + Widget + Toy + Private
web2.0 Trends Updated - March 2008
9
The Smart Data Web
• More smart and intelligent web
• Smart Data, Open Data
  – The core is to create the meta data describing dat
    a, which will enable computers to process the mean
    ing of things.
  – analyze all the data on the Web – the content, link
    s, and transactions between people and computers
• Machines talking to machines
• RDF and WOL
• Web 3.0 ?
web2.0 Trends Updated - March 2008
Nova Spivack
CEO & Founder Radar Networks
10
        Everything as a Service
                 X aaS
      Everything on Demand (XoD)

            Utility Computing

Software, Application, Platform, Hardware
             Data, Business




           Connected Life Style
web2.0 Trends Updated - March 2008
Amazon Web Services: Bigger Than Amazon




• Amazon Elastic Compute Cloud (EC2)
• Amazon Simple Storage Service (S3)
• Bandwidth of EC2+S3 > Bandwidth of all of
  Amazon.com’s Global Websites Combined
  in Fourth Quarter 2007 ($131 Million )
• EC2+S3: No. 7 in the U.S. (BW)
• 330,000 developers registered
• 200,000 developers who have signed up
  to use Facebook's platform
11
Attention Economy
Exchange Attention with Services
                       Attention
                        Market Services & Contents
                         Place
                                          News
       Attention
                                          Entertainment
        Personalized
                                          Search
       Very Relevant
                                          Shopping
User


                            Advertisers
How to Appeal to
Today's Distracted, Disinterested,
Disengaged, Disenchanted,
and Busy Consumer




    Understanding
    the New Currency of Business
Online Advertising

                2008
                -$27.5B (9.3%)
                -SNS: $1.5B
                -Video: $1.3B
                * eMaketer.com
Attention to Attraction




                 Ads as Contents
12
  Web2.0 Korea
Web2.0 vs. Web0.2
Their Success to be Their Threat in Korea

                           What is Next?
                                When?

                            X    X          ?
Bring the Vitality of Innovation to Korea
Open Ecosystem or Bubble
Market Size



   +70%
                          +30%
              …
                                         …
                                 …
                           …         …
web2.0 Trends Updated - March 2008
Big Picture




 and its Impact
Matter of

Connectivity
KT Web2.0
    KT with 100 Year History of Connectivity

 1. Make People’s Dream Come True with
               New Values

2. Bring Innovative Culture of web in Korea
    with Open Ecosystem: Win Win Win


KT for/by/of People (Users and Partners)
                By Love

            KT is People & Love
web2.0 Trends Updated - March 2008
How to Love People web2.0ly
web2.0 Trends Updated - March 2008
web2.0 Trends Updated - March 2008
Credit

                Richard MacManus




                                   Dion HinchCliffe




                                         Marry Meeker
Michael Arrington
JoSanKu@KT.Com

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web2.0 Trends Updated - March 2008

  • 1. web2.0 Trends Updated March 2008 Jo, SanKu 조산구 Web2.0 Evangelist KT 차세대 개발 TFT
  • 3. Toddler CEO 23 Years Old $15 Billion 3 Years
  • 10. XoWeb Everything over Web
  • 14. 1 Personalization For Empowered You • Me Portal • Identity • MEdia: Me as Media
  • 16. Information Finds You HTTP RSS Services to You You to Services
  • 17. Personalization with Widgets Our digital life is growing out of control Focus your attention on what you care Tariq Krim, CEO
  • 20. Market Share of Personalization +7% +15% -2% of 2007
  • 21. Identity2.0 CardSpace OpenID Google Profile
  • 22. Yahoo’s 248 million users One Way or Two Ways?
  • 24. Why Social Value Matters? “I trust:” Recommendations from friends/family Consumer opinions posted online Requested email updates Ads in newspapers Ads on TV Ads on radio Ads in magazines Branded Web sites Search engine ads Web banner ads Ads on mobile phones 0% 20% 40% 60% 80% 100%
  • 25. Shift Business Service Services (Tool) Service Empowered Me Widget/RSS Private 2007 josanku
  • 26. Social Graph Open Application Social Ads Network Beacon
  • 27. Facebook Social Ads and Beacon Social Ads Network vs. Google Adsense Target ads on any web site based on 50M users’ personal information and their activity or interest (collected by Beacon) MS’s investment of $240M Advertising is communication Word-of-mouth viral marketing
  • 29. Only 20 domains capture a whopping 39% of all our time spent online. Only 2.1% of our time is spent on Google.com MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!
  • 31. People Web for Connected Lifestyle Interactive Empowered ME Conversational Participatory Media Information Comm. Shopping Search Entertainment Services/Applications/Contents Peopleware/Socialware/Social Computing PEOPLE
  • 32. 3 Mobile is Web Voice to Web
  • 33. Cult
  • 34. 30 companies (+Verison wireless?) Accelerate innovation in mobile Offer consumers a richer, less expensive, and better mobile experience The first complete, open, and free mobile platform, Open Mobile OS
  • 37. web2.0 + Wibro = Mobile Web2.0 = Real Web2.0 Bridging Web and Life(Offline) Search/Ads People Tech + web2.0 Enjoy web Business anywhere in Broadband Seoul Korea (upto 4M at your hand)
  • 38. Local 4 Web2.0 is People and Life Cyberspace -> Realspace -> Real Life
  • 47. 7 Open Source Browser: Firefox Open Application Open Ecosystem Open SNS : F8, OpenSocial Open Mobile OS: Android Microformats OpenID Search OpenAds
  • 48. Open Application Platform Facebook F8, OpenSocial, Netvibes
  • 50. Open Social Graph PageRank PeopleRank? SocialRank Relationship of Web Pages Relationship of People a & d Related through e & c (Open Data) XHTML Friends Network (XFN) Friend of a Friend (FOAF) http://code.google.com/apis/socialgraph/
  • 53. Widget New Story of Web Wild Widgety World Website vs. Widget Widget Economy
  • 54. Distributed Web Remixed Web Publishing2.0
  • 55. Four Widget Types Desktop Widget Web Widget Mobile Widget Physical Widget Webwag.com, zenzui Widgetstation, chumby
  • 56. Widget Economy Developers PC/Platform (Vista, Linux, Content & Browder, Android) Application Web Providers (Blog, Personal Web) Mobile Users Widget Gallery Widget Widget Makers Station Advertisers Web Containers, Terminals
  • 59. Widget Station Personal Internet Player. Open Source Hardware Design + Simple + Internet + Widget + Toy + Private
  • 60. Design + Simple + Internet + Widget + Toy + Private
  • 62. 9 The Smart Data Web • More smart and intelligent web • Smart Data, Open Data – The core is to create the meta data describing dat a, which will enable computers to process the mean ing of things. – analyze all the data on the Web – the content, link s, and transactions between people and computers • Machines talking to machines • RDF and WOL • Web 3.0 ?
  • 64. Nova Spivack CEO & Founder Radar Networks
  • 65. 10 Everything as a Service X aaS Everything on Demand (XoD) Utility Computing Software, Application, Platform, Hardware Data, Business Connected Life Style
  • 67. Amazon Web Services: Bigger Than Amazon • Amazon Elastic Compute Cloud (EC2) • Amazon Simple Storage Service (S3) • Bandwidth of EC2+S3 > Bandwidth of all of Amazon.com’s Global Websites Combined in Fourth Quarter 2007 ($131 Million ) • EC2+S3: No. 7 in the U.S. (BW) • 330,000 developers registered • 200,000 developers who have signed up to use Facebook's platform
  • 68. 11 Attention Economy Exchange Attention with Services Attention Market Services & Contents Place News Attention Entertainment Personalized Search Very Relevant Shopping User Advertisers
  • 69. How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer Understanding the New Currency of Business
  • 70. Online Advertising 2008 -$27.5B (9.3%) -SNS: $1.5B -Video: $1.3B * eMaketer.com
  • 71. Attention to Attraction Ads as Contents
  • 72. 12 Web2.0 Korea Web2.0 vs. Web0.2
  • 73. Their Success to be Their Threat in Korea What is Next? When? X X ?
  • 74. Bring the Vitality of Innovation to Korea Open Ecosystem or Bubble Market Size +70% +30% … … … … …
  • 76. Big Picture and its Impact
  • 78. KT Web2.0 KT with 100 Year History of Connectivity 1. Make People’s Dream Come True with New Values 2. Bring Innovative Culture of web in Korea with Open Ecosystem: Win Win Win KT for/by/of People (Users and Partners) By Love KT is People & Love
  • 80. How to Love People web2.0ly
  • 83. Credit Richard MacManus Dion HinchCliffe Marry Meeker Michael Arrington