24. Why Social Value Matters?
“I trust:”
Recommendations from friends/family
Consumer opinions posted online
Requested email updates
Ads in newspapers
Ads on TV
Ads on radio
Ads in magazines
Branded Web sites
Search engine ads
Web banner ads
Ads on mobile phones
0% 20% 40% 60% 80% 100%
25. Shift
Business
Service Services
(Tool)
Service Empowered Me
Widget/RSS
Private
2007 josanku
27. Facebook Social Ads and Beacon
Social Ads Network vs. Google
Adsense
Target ads on any web site
based on 50M users’ personal
information and their activity
or interest (collected by
Beacon)
MS’s investment of $240M
Advertising is communication
Word-of-mouth viral marketing
29. Only 20 domains capture a whopping 39% of all our time spent online.
Only 2.1% of our time is spent on Google.com
MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo
holds a significant lead over Google+YouTube.com, MSN+Live.com and
AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The
presence of Adultfriendfinder.com on this list is surprising, but hey, everyone
needs a friend, or two!
31. People Web for Connected Lifestyle
Interactive
Empowered ME Conversational
Participatory
Media Information Comm. Shopping
Search
Entertainment
Services/Applications/Contents
Peopleware/Socialware/Social Computing
PEOPLE
34. 30 companies (+Verison wireless?)
Accelerate innovation in mobile
Offer consumers a richer, less
expensive, and better mobile
experience
The first complete, open, and free
mobile platform, Open Mobile OS
37. web2.0 + Wibro = Mobile Web2.0 = Real Web2.0
Bridging Web and Life(Offline)
Search/Ads
People Tech
+
web2.0
Enjoy web
Business
anywhere in
Broadband
Seoul Korea
(upto 4M at
your hand)
38. Local
4
Web2.0 is People and Life
Cyberspace -> Realspace -> Real Life
47. 7
Open Source
Browser: Firefox
Open Application
Open Ecosystem
Open SNS
: F8, OpenSocial
Open Mobile OS: Android
Microformats
OpenID
Search
OpenAds
50. Open Social Graph
PageRank PeopleRank? SocialRank
Relationship of Web Pages Relationship of People
a & d Related through e & c (Open Data)
XHTML Friends Network (XFN)
Friend of a Friend (FOAF)
http://code.google.com/apis/socialgraph/
62. 9
The Smart Data Web
• More smart and intelligent web
• Smart Data, Open Data
– The core is to create the meta data describing dat
a, which will enable computers to process the mean
ing of things.
– analyze all the data on the Web – the content, link
s, and transactions between people and computers
• Machines talking to machines
• RDF and WOL
• Web 3.0 ?
65. 10
Everything as a Service
X aaS
Everything on Demand (XoD)
Utility Computing
Software, Application, Platform, Hardware
Data, Business
Connected Life Style
67. Amazon Web Services: Bigger Than Amazon
• Amazon Elastic Compute Cloud (EC2)
• Amazon Simple Storage Service (S3)
• Bandwidth of EC2+S3 > Bandwidth of all of
Amazon.com’s Global Websites Combined
in Fourth Quarter 2007 ($131 Million )
• EC2+S3: No. 7 in the U.S. (BW)
• 330,000 developers registered
• 200,000 developers who have signed up
to use Facebook's platform
68. 11
Attention Economy
Exchange Attention with Services
Attention
Market Services & Contents
Place
News
Attention
Entertainment
Personalized
Search
Very Relevant
Shopping
User
Advertisers
69. How to Appeal to
Today's Distracted, Disinterested,
Disengaged, Disenchanted,
and Busy Consumer
Understanding
the New Currency of Business
78. KT Web2.0
KT with 100 Year History of Connectivity
1. Make People’s Dream Come True with
New Values
2. Bring Innovative Culture of web in Korea
with Open Ecosystem: Win Win Win
KT for/by/of People (Users and Partners)
By Love
KT is People & Love