Key Issues and Trends Updated about Ubiquitous web2.0, Life Web, Web as Life Platorm

1. Ubiquitous web2.0 Life Web Web as Life Platform February 2011 @JoSanKu

4. Before After

5. Mobile Internet Computer Personal Computing Mini Computing Desktop Internet Computing Mobile Internet Computing

6. web2 Mobile Internet Computing Me & We

8. Web in Pocket

9. RealTime Interaction

10. Sensors: Eye, Ear, Location, Motion

14. Mobile Only http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

15. Personal Computing Desktop Internet Computing Mobile Internet Computing Winners Winners Winners Google AOL eBay Yahoo! Yahoo Japan Amazon.com Tencent Alibaba Baidu Rakuten Naver Microsoft Cisco Intel Apple IBM Oracle EMC Dell HP Compag ? Source: Mary Meeker 2009 Web 2.0 Summit Presentation

17. web2.0 (1990~2009) The First Wave

18. web 2.0 is all about harnessing collective intelligence using the web as a Platform October 2004

20. Data Inside Collective intelligence applications depend on managing, understanding, and responding to massive amounts of user-generateddatain real time.

23. What is Next? What is web3.0? The Semantic Web?Virtual reality?The social web?The mobile web?

26. Smartphone Revolution24 H PC

27. It is all of those, and more. Web Squared

28. The Web becomes more closely integrated with the real world via sensor-based smart phoneapplications. Web Squared is another way of saying "Web meets World” June 2009

29. How Does Web Meet World? Web Web2 Web2.0 Web1.0 World

30. web2 Web Square, Mobile web2.0 web2 web2.0 web1.0 1990 2005 2010 2013 by @josanku 2010

31. 2010~ 2005-2009 1990-2004

32. web2.0 web2 Life, Business, Culture…

33. How Fast? 2013 2014 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

36. iphone was a byproduct

37. BeforeAfter

38. web2 web2+2 Mobile + Pad Me & We

39. Mobile ComputerAnywherePad Computer Everybody

40. Web meets World World Offline Web Online

41. Ubiquitous web2.0 web2.0 + (mobile + pad) Web2.0 + Anywhere + Everyone Web = Life (World) Online=Offline Web as Life Platform Life Web

42. Ubiquitous web2.0 Life Web ubiquitous web2.0 PEOPLE web2 web2.0 web1.0 1990 2005 2012

43. web2 Ubiquitous web2.0

44. Ubiquitous web2.0 Big Big The Second Wave

46. web squared SOCIAL LOCATION REALTIME

47. Page to People Social Web Web for People’s Social Interaction and Community

48. Conversation & Interaction Implicitly, Explicitly Friends Colleagues Customers Anyone

51. Page to People

52. Social Networking > Email Usage… Users Time July 2009 November 2007 http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

53. More Time for SNS YouTube Google.com Msn.com Yahoo.com http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

54. Web1.0 Read

55. Web+Social Interest Focus Read/Write Relationship: Community

56. Social Web People Focus Relationship: Social Graph Open Platform Conversation

57. Facebook Open Graph Open Social Graph Social Plug-ins Social Utility

58. Value People Mobile PC Service/Information Desktop Internet Bandwidth ISP 2000 2005 2010~ 1995

59. Social Web As A Platform Politics Business Marketing Media Government Advertising Information Learning Shopping Entertainment Search

62. Social Utility Connecting You with Peoplef8, Connect, Open Graph

63. Facebook Connect 500K Apps 80K Web Sites

64. Open Graph 50,000 Web Sites A Week

66. Engagement

68. Platform for Mobile Apps

70. SNSFast Growth + Low Penetration

71. Trust Based FilterWisdom of Crowd, Friendsourcing Recommendations from friends/family Consumer opinions posted online Requested email updates Ads in newspapers Ads on TV Ads on radio Ads in magazines Branded Web sites Search engine ads Web banner ads Ads on mobile phones 0% 20% 40% 60% 80% 100%

72. Information and knowledge Growth Human absorptive capacity Time Social Filter

73. Evolution of Filter

75. Light & Casual

76. RealTime

77. Location

78. Game

79. Commerce

80. Marketing

81. Enterprise

82. Convergence

83. Data

85. Facebook + Skype

86. Mobile Social Web Social 24H Participation Mobile

87. Social Web in Korea

88. SNS: Cyworld -12% Y/Y Global Phenomenon, Facebook Leading, Though Many Regional Strongholds http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

89. Twitter & Facebook in Korea Twitter: 430K May2, 2010

90. 無主空山

91. Page to Stream Realtime Web

92. From Pages to Stream

93. Twitter

94. 24H Participation Light and Casual

95. Collective Mind

96. Thread, Pipe, Channel Not Social Network, But Information Network

97. Twitterverse: Twitter Open Platform

98. Information Creation & CirculationBefore/After Twitter

100. Follow Conversation Flow @josanku

102. Light Relationship

103. Casual Conversation as Contents

104. RT: Social Filter, Distribution, Creation

105. RealTime Interest Graph. Collective Mind

106. Viral Spreading

107. New Ecosystem: Twitterverse

108. Link as Simplest API

110. 6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php

111. Popular Location-Sensitive Apps Urbanspoon Loopt Gowalla Foursquare Yelp Bliquo BrightKite Moximity Whrrl AroundMe

113. Social SNS: Communication & Conversation Friendly Game Competition Challenge Reputation Funny Local Local Information Life Logging Reward Informative

116. Mayor Specials

122. Local+Social+Game

123. Online+Offline: Social Media for Real Life

124. Revenue Models

126. User, Sensor, Archive Data Web

127. 1. Data Web More Data Open Sensor Generated User Generated

128. Redefining Collective Intelligence: Sensory Input

129. Sensor generated data User generated content

130. Information Shadow

132. Fun, Race, Interactive Gamification

133. Social Game We Rule

134. Top 10 Social Games in Facebook Apps Source: AppData.com

137. Frontierville, has 650,000 same-sex marriages 10 major games 1,300 employees 13 studios across 6 countries 6 acquisitions in the last 6 months 320,000,000 people have engaged 400 people focused on new IP Market Value: EA < Zynga

138. Playing for High Stakes in the New App Economy Mark Pincus (Zynga)

139. Social Game Dialtone: “In Five Years, Connections Will Be To Each Other, Not The Web; We’ll Be Dial Tones” Gamification

140. New Time & Space Augmented Reality

142. Time and Space Redefined

143. Internet of Things

144. M2M: Machine to Machine ?

147. Enterprise2.0

148. The use of social media marketing? http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf

149. Marketing

151. web2.0 GenerationEmployee, Partner, Customer, Anyone

152. Vision Market People Value Biz Models Services Company2.0 Culture Fast Innovation Flat Communication Risk Strategy Customer Relationship Learning by Doing Made in/for/by People

153. Company1.0 web2.0 Hierarchical Closed Top Down Control & Command Participate Open Share Security Static, stable Systemic Process Collective Intelligence Social Media Attention Economy New Money ????? Enterprise2.0 BizModel2.0 Company2.0

154. Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making

155. Email Overload toWiki Collaborative Intelligence

157. Ad as Content Ad

160. Global Market Mobile App Store

161. Global App Economy

162. is .

163. Social, Offline eCommerce

167. Future Online is Offline 2~5% vs 20~80%

169. Local Services Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap Digital Smog Challenge

170. TGIF: We, Audience TwitterGoogleiPhone/AppleFacebook

172. History of the Internet . -/

173. Social Computing Paradigm Shuffling Pad Computing Mobile Computing

178. C Change

179. Matter of Recognition?

188. 돌리고 돌리고~ Start Small Think Big, Start Small, Move Fast

189. Move!

190. Empower People

192. Life Web Enabler

193. http://www.scribd.com/doc/48589047/Top-Mobile-Internet-Trends-2011-from-KPCB