Sharing Economy or Collaborative Consumption: the definition, background, issues, impact and future.

1. Sharing Economy
@JoSanKu
V.1.1 December 2012

3. < 15 Minutes

4. $3,000
Unused Items
In the US, 80% of the items people
own are used less then once a month.

5. Hyper
Production
&
Consumption
Couture Consumption, C-Print. David Lachapelle, 1999

6. The Great Pacific Garbage Patch

7. In the shadow of the Great Recession
and the Occupy Wall St. movement,
ordinary people are re-negotiating their
terms with big business. They want to
spend less, do more, and solve problems
together. They are the foundation of the
new "sharing economy."

8. Definition

9. “an economic model based on
sharing, swapping, bartering, trading
or renting access to products as
opposed to ownership”

10. “The Sharing Economy is an economic
model based on providing access to
goods and services rather than their
outright ownership.”
http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html

11. The sharing economy is a broad term used in this
report that encompasses
the many systems of sharing and redistribution
that exist locally, nationally
and globally–whether facilitated by individuals,
states or other institutions. It is concerned with
the social, economic, environmental, political and
spiritual benefits of sharing both material and non-
material resources–everything from time and
knowledge to money and natural resources.
http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html

12. “Sharing is to ownership what the iPod is to
the eight-track, what the solar panel is to
the coal mine.
Sharing is clean, crisp, urbane, postmodern;
owning is dull, selfish, timid, backward.”
http://www.nytimes.com/2009/03/08/magazine/08Zipcar-t.html?pagewanted=all&_r=0

13. Share
Close Sharing
Friends & Family

14. Sharing Economy
Wide Sharing
Traditional Sharing Redefined
Strangers & More
By Technology Empowering Peers & Communities

15. http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits

16. People People People
Employee to Freelancer
Company
Sharing
Economy
Platform
Peer
Provider &
Consumer
Peer(Provider)
Proven Reputation and Responsibility
through the Platform Provider

17. TRUST AND SHARE

18. The More We Share, The More We Have
SHARE
VALUE
Economy Environment Society

19. 2000

20. THE RISE OF
COLLABORATIVE
CONSUMPTION
2010
http://www.ted.com/talks/view/lang/en//id/1037

21. 2010
http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html

22. 10 Ideas That Will Change the World
- March 2011, TIME
Sharing
Economy

23. http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summary
http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summary

24. Drivers
Enablers

25. iSTEMy
Money
Technology
Y
GENERATION
Environment Society
1. Idle Capacity: Tool, Time, Space
Idle Capacity
2. Society Value of Social Connection and Local Community
3. Tech: Smartphone, SoLoMo, p2p Platform
4. Environment Environment and Natural Resources
5. Money: Save Money, Get Money
6. Y Generation
Based on Rachel Botsman’s Concept

27. Financing the Global
Sharing Economy
http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html

28. TaskRabbit: $5,000/Month
Airbnb: $6,000/Year
Relayrides: $250/Month
Anybody, Micro-Entrepreneur

29. http://www.slideshare.net/NESTA_UK/zipcar-frerkmalte-feller

30. Local Economy
Distributed

31. Good For
Local Economy

32. “when measuring carbon emissions,
home sharing is 66% more effective
than hotels where as car sharing
participants reduce their individual
emissions by 40%.”

34. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

35. New Jobs
New Forms of Self-Employment

36. Offline
online trust offline trust
Sharing
From Strangers to Friends

37. XY
GENERATION
SHARING
ECONOMY
Me e
M
Analog Digital Natives
Car & House Green & Community
Money Self-Esteem & Social Value

38. Digital Natives = Web2.0 Natives = Sharing Natives
Sharing is Natural Activity

39. http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final

41. Share
The Burden of Ownership
http://blog.ohsowe.com/2011/04/21/the-burden-of-ownership/

42. http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement

43. http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement

44. Technology
LIFE2.0

45. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

46. Networked Society

47. Strangers to Friends
UNKNOWN
TO BE
KNOWN
KNOWN
TO BE
AL K
FRIENDS OCI R
FRIENDS S WO
FAMILY NET
ME

48. Re-Imagination
Internet Trends
Mary Meeker, KPCB
D10 Conference
May 30, 2012
http://dthin.gs/LjQTAP

50. $36+
Trillion

51. http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update

52. Asset-Heavy Lifestyle
to Asset-Light Lifestyle
Space
Time
Music Video Money
Housing Riding
Service Textbook
Wallet
Employment

53. Asset-Light Generation
- Mary Meeker

54. T he E nd o
f Offline
http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/

55. Mobile Internet

56. http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812

57. web2.0
share bits
Smartphones/Tablets
PARTICIPATE POWER
OPEN Mobile Internet TO THE PEOPLE
SHARE SoLoMo
(online2Offline)
o2O
s2 .0
y2 .0 tic
om LIFE2.0 poli ov2.0
c on share atoms & life g .0
e
.0 (stuff space time skill) any2
n2 p
at io economy2.0: sharing economy om c
ed uc
People Local Value

58. Participate
Social Web
Open Long Tail
Share
Economy2.0
Gov2.0
Sharing Economy
LIFE2.0
Education2.0 Company2.0

59. LIFE2.0
Participate
BITS (MEDIA+SERVICE)
+
ATOMS(STUFFS)
SKILLS
SPACE
TIME
LIFE STYLE
Open Share
Mobile Internet As Platform

60. 2012~
.-//
1990~
web1.0
2005~
desktop
web2.0
mobile offline
LIFE2.0

61. Business

62. Economic Logic
Exclusively Sharing
Owned Marketplace
Idle
Capacity
•Money
•Local
•Social Value
•Green

63. Expensive Intermediators
peer2peer sharing economy

64. Product Service
Redistribution Markets
Collaborative Lifestyles
http://www.collaborativeconsumption.com/the-movement/snapshot-of-examples.php

65. Background of 3 Systems

66. http://cargocollective.com/emilytuteur/Thesis-OURS

67. Sharing
Economy

68. Will Airbnb Ever Be "The Airbnb For X"?
http://techcrunch.com/2011/06/05/will-airbnb-ever-be-the-airbnb-for-x/

69. TURNING SPARE ROOMS
INTO THE WORLD’S HOTTEST HOTEL CHAIN
AIRBNB CHIEF PRODUCT OFFICER JOE GEBBIA, CTO NATE BLECHARCZYK, AND CEO BRIAN CHESKY

71. http://www.slideshare.net/ThiagoPaiva/airbnb-12210879

72. SF SF
2008 2011

74. Fantastic Four +1
http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/

75. Staying with Strangers: Hostels, CouchSurfing,
AirBnB, StartUpStay, and More
http://www.thetravelingadvisor.com/2012/12/02/hostels-couchsurfing-airbnb-startupstay/

80. http://futureofcarsharing.com/

82. http://www.slideshare.net/fred.zimny/thenewsharingeconomy

83. http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits

84. http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits

85. Five Tips for Sharing Economy Start-Ups
1. DON’T BE SCARED OF PROFIT
2. THINK MORE CRITICALLY ABOUT WHAT’S IN IT
FOR THE USERS OFFERING THEIR ASSETS TO BE
SHARED.
3. THE MEDIA LOVES A CASE STUDY
4. WORK OUT YOUR MODEL OF REGULATION
5. BE MORE ORIGINAL
http://www.brw.com.au/p/sections/fyi/tips_for_collaborative_consumption_safW8q1Brub8BKFLFKdjXM

86. Issues

87. http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement

88. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

89. Trust between
@frank
Strangers
Social Profile
Social Relationship
Social Activity
Review and Ratings
Based on the belief that people
are inherently trustworthy.
http://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline

90. Paul Zak: Trust, morality -- and oxytocin
http://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html
•Trust is innate
•Trust important to happiness and well- being
•Trust essential to connected, safe communities.
•Correlation between trust and economy
http://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline

91. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

92. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

93. In the 20th century, the invention of traditional
credit transformed our consumer system, and in
many ways controlled who had access to what.
new trust networks,
In the 21st century,
and the reputation capital they
generate, will reinvent the way we
think about wealth, markets, power
and personal identity, in ways we can't
yet even imagine.
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

94. Value of Your Reputation Capital
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

95. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html

97. Life Trust Graph
Your Reputation + Trust of Relationship
over Your Social Graph
Relationship
Trust
Reputation

98. Facebook – a portable identity system for the
sharing economy?
http://francesca-sp.tumblr.com/post/25791124733/facebook-portable-identity-system

99. Online Social Graph of facebook
bits
identity
Life Trust Graph for Sharing Economy
bits
atoms & lifestyle
reputation

100. Sharing Economy
Price
Demand Supply
Supply
Consumer’s +
P1 Share
benefit
P2
Producer’s
benefit
Q1 Q2 Quantity
Not Measurable by the Traditional Economy

101. Own vs. Share & Access
Own
Individual
Exclusive Own & Share
Ownership
Sharing Economy
Bits
Atoms
Skill Access
Space
Times Shared Access
LifeStyle

102. share
care
Social trust
Currency
reputation
local
community
environment
Money Social
(Economic Value) Value

103. http://www.emergence.cc/wp-content/files/FOM_infographic_1280x1811.png

104. Profit Non-Profit
Organizations Organizations
Economic Social
Value Value
Sharing
Economy
Companies
Economic Value + Social Value

105. B2B: Business to Business
Sharing
Economy
Platform

106. Measure the Economic Value
“the clothesline paradox”
http://www.slideshare.net/timoreilly/the-clothesline-paradox-and-the-sharing-economy-pdf-with-notes-13685423

107. Taxation
Insurance & Liability
Regulation
Funding

109. Challenges
•Jobs
•Regulation
•long-Term Growth
•Growth of Economy
•Innovation by Companies

110. CollaborativeConsumption.com
Shareable.net
Mashing.it

111. Korea

112. ANABADA
in Korea, 1988
아나바다
공유경제의 원조.
IMF 사태 이듬해인 1998년
등장한 대한민국 국민들이
불필요한 지출을 줄이자고
만든 운동으로 '아껴쓰고
나눠쓰고 바꿔쓰고 다시쓰
고'의 준말

113. car
home
space
book SHARING
ECONOMY
guide
clothes K O R E A
skill
experience
tools child care
funding city
sopoong
september 14, 2012 @josanku

114. SHARE
CITY
SEOUL •자원의 활용성 극대화
•신뢰관계 확대
•공동체 복원
•일자리 창출
•도시경제 활성화
http://www.slideshare.net/josanku/share-city-seoul-14380936

115. Home Sharing Platform
in Korea
Reinvent Airbnb
Now Focus More on Seoul and HanokStay

116. Social Stay* Marketplace
* 1.Connect People through Online Social Connection. 2. Share Space. 3. Keep the Offline Social Connection.

117. Home Sharing is
Money & Love

118. 2008 2011
San Francisco
Seoul
2012 2013

119. LIFE2.0
trust reputation
web2.0 graph
social graph
kozaza, offline facebook

120. Summary

122. BIG Shift to Sharing Economy
Me We
Individual Ownership Shared Access
Global Local
Centralized Distributed
Idle
Competition Collaboration
Capacity
Company People
Advertising Community
Money + Value
Consumer + Micro Entrepreneur
Credit/Regulation Reputation

123. sharing
economy

127. 1% 99%
Capitalism Sharing
Economy

128. “meet the needs of the present without
compromising the ability of future generations to meet their own needs"
society environment
economy
sustainability | sharing economy

129. innovation | sharing economy

130. Banefits
• Money: Local Economy: 수익창출, 지역경제 활성화
• Community: 지역공동체 결속 및 활성화
• Environment: 환경문제 해결과 자원절약
• Job Creation: 고용창출. 누구나 경제활동
•Trustful Society: 신뢰사회 구축. 나눔과 배려의 행복
• Innovation: 소유로부터 공유 기반의 혁신 기폭제
• Welfare : 경제적이고 보다 풍요로운 삶
magic | sharing economy

131. SW
freedom | sharing economy

132. Own Less,
Live More
http://www.youtube.com/watch?feature=player_embedded&v=L8YJtvHGeUU

133. Me
I Own
We
Share
ME=WE

134. Access > Ownership