We are faced to the big shift from ownership to shared access. The technology enables the narrow sharing to broad one turning sharing to a big economy. We reviews the big trends and explain why kozaza has a great vision and plan to create sharing values in Korea. This is presented at 'Share City Seoul Conference' hosted by Wisdome and Seoul City.
18. PARTICIPATE web2.0
share bits
POWER
OPEN TO THE
SHARE PEOPLE
mobile internet
SoLoMoN
o2O: online2Offline
share life:
stuffs, space, time, skill
company2.0 LIFE 2.0 government2.0
economy2.0
sharing economy
120. BIG Shift to Sharing Economy
Me We
Individual Ownership Shared Access
Global Local
Centralized Distributed
Idle Competition Collaboration
Capacity Company People
Advertising Community
Money + Value
Consumer + Micro Entrepreneur
Credit/Regulation Reputation
132. Accommodation in Korea
•12 Million Visitors in 2012
•Shortage of Hotel Rooms in Seoul
•Increasing Popularity of Hotel
Alternatives: HomeStays, TempleStays
•Lots of Idle Rooms at Homes: 3.5M
Households in Seoul
134. Value
Social Value
•Community
•Environment
Cost •Trustful Society
Saving
Unique
Space
Host Meet
•Earn Extra Money People
•Make Global Friends Local
•No Service Fee Food Culture
•Controllability Privacy
•Global Marketing
135. Target Market
Hanokstay Apartment/House
Price Accomodation Travel
Hotel
Korea Asia
Motel
Pension
Homestay
Quality
136. Business Model
Guests Hosts
Social Stay
Social Travel
10% 3%
Transaction Cost
Value Fee