1. Ballet Fantastique Social Media Plan

2. Who we are 501(c) Non-Profit Organization Small chamber company Consists of 5 young adult ballet dancers Collaborators Ballet Academy for 3 years to adult Mother-daughter team

3. Social Media Presence

4. Key Audiences Parents and Families of the Academy Students UO students interested in the arts

5. Families of the Academy Dancers Not all centrally located in Eugene Potential donors to the organization Need to be familiarized with Ballet Fantastique to understand what their loved ones are experiencing

6. Families of the Academy Dancers: Objective Increase Blog Traffic by 40% by January 2012

7. UO Students Ages 18-30 Target majors such as music, dance, history, philosophy, journalism, theater, architecture and digital arts Multi-media connoisseurs

8. UO Students: Objective Receive 5-10 retweets or mentions by UO students on Twitter each month starting in September, 2011

10. Multi-media

12. Info about the blog will be e-mailed to parents and posted prominently in the studio.

14. Lives of the dancers compared to lives of college students

16. “Faces of the Company” series

17. Update daily, work up to multiple times a day

19. Evaluation Interns: Record website traffic information Notice and respond to retweets and mentions. Utilize Google Analytics

20. Contact Information Jordon Goulder jordoncloud@gmail.com http://socialrhythms.wordpress.com