Presentation 'How should public institutions communicate' at the Pompeu Fabra University. Barcelona, April 2nd 2014

1. 1
How should public
institutions communicate?
Jordi Graells i Costa
slideshare.net/jordigraells

2. 2 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
On the one hand: citizens

3. 3Thomas Jefferson Memorial: Closed Due to Government Shutdown © NPCA Photos CC BY-ND 2.0
And on the other hand: Governments
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

4. 4 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
With a management model
Doing + things with - resources
Inspired by:
1.Austerity
2.And efficiency

5. 5
Now the technology is more open,
social and mobile. It’s closer to people.
And we can do a lot of things with it.
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

6. 6 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Technology has called old practices
into question

7. 7 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
So organizations try to adapt their services
to users’ needs

8. 8
At a different cost
Costs
On the one hand, services are increased because of
customization and so the catalog increases too.
On the other hand, services are provided more cost-
effectively, for example, dealing with the public
1. Aggregated answers to queries posted on social networks.
2. Exploiting the features of the mobile functionalities.
3. Creating value in openness and reuse of data.
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

9. 9 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
XIP established standards
youtube.com/watch?v=RPsVvbd80xU

10. 10 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
What the open
governments
have to
comply with
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

11. 11 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Making their activities more transparent
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

12. 12
Like the Catalan Government’s
transparency website
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

13. 13
Opening data to generate business
and employment
emergence © green.thumbs
flickr.com/photos/greenthumbs/3244645344 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

14. 14 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Imagine Express, to
promote entrepreneurship
http://express.imagine.cc

15. 15 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
How to move towards it?

16. 16 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Departmentalization vs
digitizationThe culture of an organization usually goes against the supply of
services from digital platforms, mobile services and social media.
social media
mobile services
open data

17. 17 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Government /
Administration
Datasets
Open
services
Reusing actors Products / environments
Infomediaries
Companies
Governments /
Administrations
Social
entities
Mobile
services
Social
media
Websites
All kinds of
products and
services
Data reuse model of Catalan Government

18. 18 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
1. With professional initiatives: ‘Let’s Share’
(Compartim) in the Catalan Government
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

19. 19 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
twitter.com/VOSTcat
Or the VOST (Virtual Operations Suport Group)
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

20. 20 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Emergency and civil protection complement
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

21. 21 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
2. With external actions because
crowdsourcing is everywhere
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

22. 22
Like the most emblematic case: Wikipedia
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

23. 23 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Not expecting miracles
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

24. 24 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Or other examples like the FGC app
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

25. 25 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Or the Electronic Tip of Vic
‘Com han de comunicar les institucions’. Jordi Graells i Costa. Citilab, 28 de març de 2014 CC – BY 3.0
http://deixalleriavirtual.vic.cat
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

26. 26 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
WhatsApp service of Mataró City
www.mataro.cat
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

27. 27 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Sisena edició:
octubre 2013
With guides and standards
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

28. 28 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Specifying its value
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

29. 29 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
Correct management of authorship
and intellectual property
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

30. 30 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
And also privacy and anonymization
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

31. 31 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
With leadership
which is fit for
the XXI century
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

32. 32 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0
In short: communication as a true value
proposition instead of a makeup operation
‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

33. 33
T
H
A
N
K
Y O U
How should public
institutions communicate?
Jordi Graells i Costa
slideshare.net/jordigraells graells.cat
Barcelona, April 2nd
2014