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Eye tracking

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Jordi Aymar Bru
Jordi Aymar Bru

Trabajo Eye Tracking presentado en la Matematyki i Informatyki Politechniki Krakowskiej en 2010

Technologie
1 von 24
Eye Tracking ,[object Object]
Eye Tracking Methods
Eye Tracking in Marketing
Eye Tracking in Web Usability: The Google Triangle Case
Eye Tracking ,[object Object],Eye tracking is the process of measuring either the point of gaze ("where we are looking") or the motion of an eye relative to the head. ,[object Object],It’s used in different fields like the visual system, in psychology, in cognitive linguistics and in product design in Marketing.
Eye Tracking ,[object Object]
Contact Lens
Optical Methods
Electrodes around the eyes (Less important),[object Object]
Contact Lens
Special Lens with embedded mirror or magnetic field sensor.
Annoying method.
Used for researchers studying the dynamics and underlying physiology of eye movement.,[object Object]
Optical Methods (2 Groups),[object Object]
Eye Tracking ,[object Object],-Use of an especific program Execute -Operator in control room & Usability Specialist -Specialist (Observation and Interview after experiment).
Eye Tracking ,[object Object],Products and Advertisement Design Convenience of pre-test of Advertising Campaign Example:
Eye Tracking ,[object Object],Problems: ,[object Object]
Product Non Impact
Brand Recognition¿Solution?
Eye Tracking Only the eye position
Eye Tracking More Problems ¿Solution now?
Eye Tracking
Eye Tracking ,[object Object],Online applications, Online media, Internet portals and other Internet-based Businesses that require improve usability or, for example, demonstrate the efficiency of advertising inserted and read by part of the Internet
Eye Tracking ,[object Object],Google Gold Triangle The importance to appear in Google Adwords or in firsts positions in the natural searching (SEO)

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Eye tracking