1. ERIC SAADE
The Music Industry: Task 1

2. IMAGE
Eric Saade is young and portrays a
“clean”, style. His songs are not
controversial and he sings about how
you should like yourself no matter
what others think about you. He has a
normal kind of look in his music
videos. He wears clothes you could
go into the high-street and he wears
clothes that people could imitate.

3. PROFILE
Full Name: Eric Khaled Saade
Born: 29th October 1990 in Kattarp, Sweden (age 21)
Years Active: 2005 –
Occupation: Singer and Television Presenter.
Music Genre: Dance, pop, pop rock, rock and teen pop.
He started out in a band called WHAT’S UP when he was 15. In 2009
he signed with ROXY RECORDS and his first single was released a
few months after, it was called SLEEPLESS.
In 2011 he represented Sweden in the Eurovision Song contest and
came third. He then released his first album, MASQUERADE.
In 2011 He released another album called Saade vol1.
In January 2012 he released another album called Saade vol2
Influences: He started singing after seeing Michael Jackson on TV.
His other influences were Bryan Adams and The Backstreet Boys.

4. PRODUCTS
• He has released 3 cds called,
MASQUERADE, SAADE VOL1 and
SAADE VOL2.
• He has also released Posters,
Pictures and clothing.
• The clothing includes: T-shirts,
Jumpers, Bags and scarfs.

5. THE TARGET AUDIENCE. • The main target audience
are teenage girls aged 13 –
16. However there are males
who like his music, these are
also probably teens 13-16.
• As Eric Saade did not come
from a rich family I think that
his fans are made up
category C2 people because
he can relate to them and
understands where they
come from.

6. THE RECORD LABEL – ROXY RECORDS
Roxy Record’s are owned by, Universal Music
group. Their particular genre is Pop and Rock. Other people who have
However some of their singers do other things like been signed by Roxy
Opera. records:
Their mission statement is “Culturally Sound”. Anges
Orup
The company does not like free downloading or Sebastian Karlsson
file sharing because they are not getting anything Patrik Isakasson
for the songs that are downloaded but they are Peter Joback
not to fussed about it because they know that they Melena Ernman
can’t stop people doing it. The Ark
Sarah Dawn Finer
Erik Hassle
Eric Saade.

7. TASK 2 – MAGAZINE ANALYSIS

8. MUSIC MAGAZINE - NME
The music magazine I have chosen to write about is NME.
The company that produces the magazine is IPC,
The Target audience for this text would be male teenagers aged 20-30’s. I say this because
the magazine focuses more on male bands that males are more interested in. Also the price
plays a big part in determining who the audience are. The price is £2.40 which is quite cheep
so people can afford it I would say the audience group is C2 because they would be the typeof
people who would have a little more time on their hands to listen to music.
The magazine content mainly consists of music articles however it also features a double
page on DVD reviews and general merchandise that men would be into. I.E – Watches and
books. The style of the text is very much based on the way newspapers write their articles.
The font is basic and the size of the text is small. The text is sorted into columns, possibly
because it’s easier to read.

9. The title of the
magazine is
important
otherwise you The second cover line
would not know in a bar helps highlight
what you are the story.
buying.
The main picture takes up
Date of virtually the whole cover. This
release. is because it is the main
article in the magazine. It has
the background color orange
because the main cover line
says, “Welcome to our New
Spaceships.
Three more cover
lines. These tell
the audience
what else is Another cover line.
happening in the This also tells the
magazine. audience what
other stories
happen in the
magazine
The main cover
line draws the Barcode
audience in. This
catches the eye
of the audience
making them
buying the
magazine.