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Jordan Heiden

Professor Klinkowstein

“Walmart launches smartphone
trade-in program ahead of new
iPhone”
http://money.cnn.com/2013/09/10/technology/mobile/walmart-tradein-smartphone/index.html?iid=HP_River
Jordan Heiden

September
21, 2013:
• Trade-in
credit for new
phone
• Over 100
models
• $50-$300
payments

Professor Klinkowstein
Jordan Heiden

Walmart makes transition with new trade-in program

Professor Klinkowstein
Jordan Heiden

• Walmart will
have largest
program of
any brick and
mortar store

Professor Klinkowstein
Jordan Heiden

• College students
want to save
money but could
be saving more
than they realize.

Professor Klinkowstein
Professor Klinkowstein

Jordan Heiden

Ethnographic Research

Student making purchase in bookstore

Book Bag- $60.00
Jordan Heiden

Starbucks at 10:00AM

Professor Klinkowstein

University Café at 2:00PM
Professor Klinkowstein

Jordan Heiden

Common bookstore purchases
Ranging from $10.00-$65.00
Jordan Heiden

Professor Klinkowstein

Ethnographic Research Observations
•
•
•
•
•
•

Ashamed by purchases
Questioned why product was purchased
Looked uncomfortable when asking questions
Played with hair
Looked around room while thinking
Made conversation into joking matter
Jordan Heiden

Professor Klinkowstein

Ethnographic Research Findings
Student responses-Book bag ($60.00)
“It wasn’t that necessary, I just thought it was cute.”
-Bicycle ($65.00)
“I don’t need it, but maybe sometimes it’ll help. Still, I
wouldn’t die if I stopped shopping.”
-Beanie ($35.00)
“I’ll probably never wear it. I don’t know why I bought it.”
Jordan Heiden

Diagonals

Professor Klinkowstein
Jordan Heiden

Arcs

Professor Klinkowstein
Jordan Heiden

Irregulars

Professor Klinkowstein
Jordan Heiden

Grids

Professor Klinkowstein
Jordan Heiden

High Key

Professor Klinkowstein
Jordan Heiden

Low Key

Professor Klinkowstein
Jordan Heiden

Monochromes

Professor Klinkowstein
Jordan Heiden

Neutrals

Professor Klinkowstein
Jordan Heiden

Color

Professor Klinkowstein
Jordan Heiden

Black and White

Professor Klinkowstein
Professor Klinkowstein

Jordan Heiden

Selected Article for Research
• http://www.stretcher.co
m/stories/01/010917c.c
fm

• http://www.mdjunction.
com/teen-shoppingoverspending

(Top reasons for
overspending)

(Overspending support
group)
Jordan Heiden

Social Circumstance Observed
• Teens are
overspending without
realizing it.

Professor Klinkowstein
Jordan Heiden

Observations
• Spends money on
unnecessary things
• Have little
understanding of
what should be spent
• Makes regretful
purchases

Professor Klinkowstein
Jordan Heiden

Desire
• Wants a way to easily
balance spending

Professor Klinkowstein
Jordan Heiden

The Safe Spender
• With a flexible and
unique spending card
and online
application, individual
spending can be
monitored by setting
limits for specific
types of purchases.
Text message alerts
can also be sent as
reminders.

Professor Klinkowstein
Jordan Heiden

Professor Klinkowstein

Breakdown of Proposal
•
•
•
•

Student spending card
Observable/changeable online preferences
Sets limits/caps on spending of all sorts
Sends text message warnings at certain points in
spending
• Allows for increasing and decreasing amounts
• Flexible and unique for every individual

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