My slides for a workshop on Online Engagement, part of a four part series on Social Media for Social Change, presented by Hollyhock and Octopus Strategies.

1. During which we break the ice.
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

2. Tags
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

3. Name
Your .org
3 “tags.” (Things you hope to learn)
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

4. Hands up if you:
• Have a blog (personal? business?)
• Use social media (Twitter, Facebook)
• Have no “social media” presence at all
• Have had a big marketing “win”
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

5. Where to Begin?
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

6. So small
yet so
important
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

7. 1. Plan 2. Proceed!
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

8. Always Ask Permission
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

9. Activists Wealthy Donors
What kind of community are you building?
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

10. Set Goals
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

11. Your Social Media Strategy
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

12. RedCross.org
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

13. The Lifetime Value of a Fan or Friend
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

14. Kevin Kelly: 1000 True Fans
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

15. Viral Happened.
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

16. Levels of Engagement
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

17. Watching and Listening
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

18. Rating, Tagging, Voting, “Liking”
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

19. Creating (Uploading)
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

20. Networking and Evangelizing
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

21. Own the Data
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

22. Email Lists Still Work
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

23. Read First
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

24. Get Out and Comment!
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

25. Blogs are Important
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

26. Start Building
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

27. Show Value First
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

28. Invite Your Friends
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

29. The Plateau
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

30. Questions?
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

31. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

32. Brainstorming Campaign Ideas
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

33. Make it Easy
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

34. Every Click Counts
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

35. Make it Fun
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

36. Breast Cancer?
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

37. Kiva.org
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

38. Awareness Action
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

39. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

40. Unless Itʼs About “Me”
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

41. Go Where the Conversations are Happening
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

42. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

43. Ask Questions (Surveys)
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

44. Own the Data!
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

45. Act on Feedback
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

46. Questions?
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

47. Spreading the Word
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

48. Mass Distribution
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

49. Twitter Hashtags
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

50. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

51. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

52. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

53. Video!
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

54. Michael Wesch at KSU
http://www.youtube.com/watch?v=NLlGopyXT_g
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

55. Blog Posts
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

56. YouTube, TubeMogul, iTunes
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

57. StumbleUpon, Digg, etc
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

58. Twitter (140 chars, O My!)
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

59. Retweeting
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

60. Applications
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

61. Influencers and Gatekeepers
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

62. Strategic Alliances
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

63. Public Relations
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

64. “Our firm does a great job with blogger relations.”
Blogger Outreach
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

65. Coverage and Leverage
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

66. Questions?
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

67. Online Communities Doʼs and Do-Nots
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

68. Frequency
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

69. Mix it Up
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

70. Am I Providing Value?
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

71. Comments
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

72. Feedback is Good
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

73. Do Not Fear Outgoing Links
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

74. Oops! (Updates)
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

75. Trolls
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

76. “It doesnʼt matter how many
people donʼt get it.
What matters is how many
people do.”
-Tim Ferris
“The Four Hour Work Week”
http://mashable.com/2010/04/29/deal-with-haters-tim-ferriss
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

77. Diplomacy
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

78. Questionable Content
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

79. Crisis
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

80. Translucency
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

81. Reward the Community
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

82. Movember
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

83. Twestival
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

84. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

85. Questions?
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

86. Homework: Get Started!
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

87. Suggested Reading Material
Beth Kanter: beth.typepad.com
Seth Godin: sethgodin.typepad.com
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

88. “The environmental
movement needs more
button-down people in
power suits.
“We have enough long-
haired folk with
structureless tunics.”
-Darren Barefoot
http://www.flickr.com/search/show/?q=tcktcktck&s=int
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

89. icebreaker: http://www.flickr.com/photos/ezioman/2096469724/
tags: http://www.flickr.com/photos/cambodia4kidsorg/260004685/
http://www.flickr.com/photos/tags/love/interesting/
hello my name is: http://www.flickr.com/photos/quinnanya/4464205726/
tags show: http://www.flickr.com/photos/tags/love/interesting/show/
Start: http://www.flickr.com/photos/twid/410697715/
Your Values: http://www.flickr.com/photos/alex-s/3239501705/
Activists: http://www.flickr.com/photos/bracketing_life/3594925421/
Haiti conference: http://www.flickr.com/photos/unitednationsdevelopmentprogramme/4479360955/
student activists: http://www.flickr.com/photos/nrbelex/471661031/
goals: http://www.flickr.com/photos/justaprairieboy/4397779552/
startegy: http://www.flickr.com/photos/hikingartist/3000884576/
strategy: http://www.flickr.com/photos/intersectionconsulting/4044928121/
shit: http://www.flickr.com/photos/jonfeinstein/384855537/
data: http://www.flickr.com/photos/darth-len/206290152/
lifetime value: http://www.flickr.com/photos/powerbooktrance/64059445/in/set-72157594396963031/
start building: http://www.flickr.com/photos/europedistrict/4292248775/
plateau: http://www.flickr.com/photos/wolfgangstaudt/2215246206/
call to action: http://www.flickr.com/photos/38389073@N04/4280676742/
brainstorm: http://www.flickr.com/photos/jakecaptive/49915119/
easyas: http://www.flickr.com/photos/therhumbline/3535841657/
makeitfun: http://www.flickr.com/photos/teamlondonbridge/4089055475/
awareness ice cream: http://www.flickr.com/photos/adriarichards/2884531330/
where convo happening: http://www.flickr.com/photos/cogdog/4131708783/
channels: http://www.flickr.com/photos/damienbasile/3629544077/
levels: http://www.flickr.com/photos/chrislackey/2658088234/
listening: http://www.flickr.com/photos/ektogamat/2687444500/
uploading: http://www.flickr.com/photos/trainor/1229138273/
actively networking: http://www.flickr.com/photos/webwizzard/3931165508/
email: http://www.flickr.com/photos/esparta/1609874001/
reading: http://www.flickr.com/photos/stuartpilbrow/3426737689/
invites: http://www.flickr.com/photos/kellysue/768996374/
questions: http://www.flickr.com/photos/valeriebb/3006348550/
hashtag: http://www.flickr.com/photos/teknokool/3725463910/
do not: http://www.flickr.com/photos/marcoannunziata/3202083492/
mix master mike: http://www.flickr.com/photos/fabiovenni/1334412487/
no value: http://www.flickr.com/photos/vintagedept/3617706196/
feedback: http://www.flickr.com/photos/hashir/2089058279/
A huge thanks to the
translucent: http://www.flickr.com/photos/baxterclaws/2038114777/
mistake: http://www.flickr.com/photos/dewet/2246915060/
troll: http://www.flickr.com/photos/genista/2427929/
nsfw: http://www.flickr.com/photos/theredproject/2717925322/
beer: http://www.flickr.com/photos/mfajardo/387254778/
photographers
questions: http://www.flickr.com/photos/eleaf/2536358399/
homework: http://www.flickr.com/photos/somegeekintn/4015200817/
sandcastles: http://www.flickr.com/photos/docsearls/245107588/
maya zankoulʼs cartoons: http://mayazankoul.wordpress.com/2010/01/11/lets-talk-about-colors/
Darren Rowse of PlroBlogger: http://www.problogger.net/
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010

90. JordanBehan.com
: jordanbehan
strutta.com
Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010