How to begin your amsoil business

1. How to Begin
and Build Your
AMSOIL Business

2. Welcome to AMSOIL, and please accept my personal
congratulations. You are now an independent
AMSOIL Dealer. What lies before you is an
opportunity that can truly change your life.
For over 35 years AMSOIL INC. has built its
reputation on quality, innovation and a solid
commitment to AMSOIL Dealers. I’ve seen tens of
thousands of people of all different ages and from
all different backgrounds build successful AMSOIL
Dealerships. And while I can’t promise you
instant riches, I can guarantee that with your
determination and the support of AMSOIL, you,
too, can create a very rewarding business for
yourself.
Please review this introductory material, then
begin setting goals for your AMSOIL business.
While you are encouraged to begin at a
comfortable pace, please keep in mind that
your potential is unlimited. Whether you seek
freedom from your nine-to-five job, financial
independence, retirement security or simply
tuition money for your children’s education,
it is all possible with AMSOIL.
Once again, welcome. I look forward to watching
you grow and succeed in your AMSOIL business.
Sincerely,
A. J. Amatuzio
2 President and CEO

3. History
For 25 years Lieutenant Colonel A. J. “Al” Amatuzio piloted
the most advanced jet aircraft in the world. He came to
depend on the synthetic lubricants that withstood the
severe demands of supersonic flight and kept his jet
engines running and his crew in the air. Amatuzio reasoned
that if synthetic lubricants were the only lubricants tough
enough to work in jet engines, why not apply those same
tremendous benefits to the engines of automobiles? By
1972, Amatuzio had assembled the most creative minds
in the field, and under his leadership the world’s first
synthetic motor oil to surpass American Petroleum Institute
(API) service requirements was introduced.
Company
The AMSOIL corporate headquarters, manufacturing plants,
and chemical and test laboratories are located in Superior,
Wis. State-of-the-art facilities and specialists in every facet of
lubricant technology assure unparalleled quality standards. A
dedicated corporate staff provides a full range of Dealer,
customer and technical services, while 13 distribution
centers throughout North America keep pace with the
increasing demand for AMSOIL products.
Products
Since the introduction of AMSOIL synthetic motor oil in
1972, AMSOIL has gone on to develop the most complete
line of synthetic lubricants and automotive products in
the world. The history of AMSOIL product introductions
is a checklist of industry firsts. AMSOIL synthetic
two-cycle oils, gear lubes, greases, automatic transmission
fluids, and high-tech Ea Air and Oil Filters are concrete
testimony to AMSOIL innovation. Today, virtually all
other oil companies have recognized the superiority of
synthetic lubricants and manufacture synthetics of
their own, but AMSOIL remains “The First in Synthetics.”
This commitment to innovation is not confined to the
automotive market. The AMSOIL ALTRUM line, a
complete line of health-enhancing products, and
AGGRAND natural organic lawn and garden products
deliver the outstanding quality that is the foundation of
the AMSOIL opportunity.
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4. Ordering Product
Whether for your own use or personal retail sales, ordering
product is the first step in beginning an AMSOIL business.
To order AMSOIL products refer to the G26 price list. To
order ALTRUM products refer to the G326 price list. For
literature and sales aids refer to the G15 price list. In
Canada, refer to the G8126 price list to order AMSOIL
products, the G8326 price list for ALTRUM products and
the G15 price list for literature and sales aids. In addition to
pricing, these documents include information on purchase
discounts, sales tax and freight and handling.
AMSOIL INC. offers four methods by which product can
be ordered. Each is fast and easy. Once ordered, AMSOIL
and ALTRUM products will be shipped directly to you, or
you may choose to pick them up at the AMSOIL Product
Distribution Center nearest you. Distribution Center
locations and phone and fax numbers are listed on your
AMSOIL product price list.
It helps to know air filter and oil filter numbers when
ordering. This information is available in the Filter
Application and Cross-Reference Guide (G3000). For
lubricant recommendations and application quantities, see
the AMSOIL Product Guide (G50). Finally, telephone order
operators can assist you if you are unsure of the filters,
lubricants and quantities you need.
1. Toll Free Ordering:
a. Refer to the appropriate price list, then list the quantity
and stock number of each product to be ordered. Have
this list available when making the order.
b. Have your Visa, MasterCard or Discover number available.
If you don’t have a credit card, you can pay
for your product order through the AMSOIL sales draft
ordering system. Contact the AMSOIL Sales Department
for an application form.
c. Dial (800) 777-7094 between 7 a.m. and 5 p.m. Central
Time, Monday through Friday.
d. Give the order to the telephone ordering operator who
will guide you through the ordering process.
2. Internet Ordering:
a. Go to the AMSOIL website (www.amsoil.com).
b. Click on the Dealer Zone link at the top right of the
AMSOIL home page.
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5. c. Enter your ZO number and password.
d. If you have not set up a password, click on the “New
Registration” link at the bottom of the login area. Enter
your ZO number and click Submit, and a link will be
e-mailed to you that allows you to set a password.
e. Once inside the Dealer Zone, you can choose to use the
Dealer Orders link which takes you to the EZ Online
Order Forms, or choose the Online Store link to browse
through products in the store.
3. Order Form Ordering:
a. Refer to the appropriate price list, then complete the
Product Order Form (G29).
b. Bring, fax or mail the completed order form to the
nearest AMSOIL Distribution Center. To expedite orders
for pick-up, call in or fax the order beforehand.
c. Include payment with mail-in orders.
4. Dealer to Dealer Ordering:
a. Refer to the appropriate price list, then complete the
Dealer to Dealer Order Form (G1).
b. Bring, mail or fax the order form to the Dealer from
whom you are purchasing product. Please note that when
purchasing product from an AMSOIL Dealer other than
your sponsor, the Commission Credit Transfer section of
the order form must be signed by the selling Dealer and
submitted to AMSOIL by you, the purchasing Dealer.
Opportunity
There has never been a better time to begin an AMSOIL
business. The demand for AMSOIL products is on the rise,
and independent AMSOIL businesses throughout the world
are growing like never before. AMSOIL offers a wide
selection of sales programs that provide Dealers with
profitable business opportunities unattainable with any
other franchise or direct sales company. And most
important, the AMSOIL opportunity is rock-solid. AMSOIL
INC. is a company you can count on not only for top-quality
products and dedicated corporate support, but for stability
and an opportunity you can trust for your future.
Personal Sales
As an AMSOIL Dealer, you purchase AMSOIL products at
Dealer cost and then sell them at the suggested retail price.
Your income starts building immediately with retail profits
and commission bonuses.
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6. Building Your Sales Group
By offering others the AMSOIL opportunity and sponsoring
them as Dealers you expand your market potential and
maximize your profits. The commission value of
your Personal Group is added to yours, increasing the
percentage of your commission and giving you a larger
commission check. The more Dealers you have in your
organization, the more profits you make.
In addition to registering new Dealers, you may also wish
to register Preferred Customers.
Preferred Customers are people who are not necessarily
interested in the AMSOIL business opportunity, but who
may be in the future. The Preferred Customer Program
allows such people to purchase AMSOIL products at
wholesale cost. For a fee of $20 a year, or $10 for six
months, a Preferred Customer has access to all AMSOIL,
AGGRAND and ALTRUM products at Dealer cost.
Catalog Sales
Mail order catalogs are used by many of today’s most
successful retail companies. AMSOIL Dealers can
distribute AMSOIL Retail Catalogs to thousands of
potential customers.When they order from your catalog,
AMSOIL takes the order and ships the product. You
receive the retail profits and sales commissions.
Online Sales
AMSOIL Dealers may maintain and promote personal
websites for their AMSOIL businesses on the Internet.
AMSOIL provides a customizable website template
Dealers can use to build their own sites.This template is
included when signing up for the Premium Dealer Zone.
There is a 90-day free trial period, after which there is a
fee of $9.95 per month for the Premium Dealer Zone.
AMSOIL also provides Basic Dealer websites for $30 the
first year, and a $20 annual renewal fee.To sign up for a
basic Dealer website download the G1781 from the
Dealer Zone under Online Forms, Complete List of Forms.
Dealers also have the option of building their own web-
sites.There is no cost to link to the AMSOIL site, and the
necessary links are detailed in the Dealer Zone under the
Miscellaneous section.
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7. Retail-on-the-Shelf Sales
Retail-on-the-shelf accounts are retail outlets such as auto
parts stores and hardware stores. If the store is part of a
chain of 12 or more it must have the authority to establish
an account and place individual orders. These stores stock
AMSOIL products on their shelves to sell to their
customers. Once you’ve established a retail account,
AMSOIL extends them credit, takes their orders, ships their
product, invoices the product and collects the payment.
You receive the commission check. (For more information
see the Retail-on-the-Shelf Kit, (G1001) and the
Commercial and Retail Marketing Procedures, (G1097).
Commercial Sales
Commercial accounts are businesses that have
vehicles, equipment and machinery that use AMSOIL
products. Again, once you’ve established a commercial
account, AMSOIL extends credit, takes the orders, ships
the product, invoices the product and collects
the payment. You receive the commission check.
(For more information see the Commercial Sales
Kit, (G1007) and the Commercial and Retail Marketing
Procedures, (G1097).
Administrating Your Business
The most important step you can take toward running an
efficient business is to keep an accurate record of business
expenses and income. AMSOIL Dealers have two major
sources of record keeping. First, is the accounting services
offered by AMSOIL, including state/provincial sales tax
collection, payment of Personal Group commissions and
the issuance of Federal Income Tax Form 1099 to Personal
Group Dealers. AMSOIL also offers a variety of monthly
bookkeeping packages. The second source of record
keeping is the steps you can take to provide complete
accountability for all your business transactions. These
include a separate checking account for your AMSOIL
business, keeping all sales receipts and recording
inventory.
On the 15th of every month, AMSOIL mails a commission
check to Dealers who earned at least 100 commission
credits for the previous month. The check stub will show
how your commissions were earned. A Statement of
Account listing every order or transaction to your account
for the previous calendar month is attached to each
check.
When you have established commercial and retail
accounts, AMSOIL will send a Commercial/Retail Account
Bonus check on the 18th of each month for all orders
paid in full during the preceding month.
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8. Promoting Your Business
AMSOIL INC. promotes AMSOIL and ALTRUM products,
as well as the AMSOIL opportunity, through a variety of
methods, including national print, radio and television
advertising. You, as an independent business person, are
encouraged to promote your business locally. Your
choice of promotional methods, whether it’s traditional
advertising,Yellow Pages, direct mail campaigns or trade
shows, is up to you. AMSOIL INC. provides co-op support
to qualified Dealers for trade shows and race team
sponsorships.
Corporate Support
In addition to co-op support, AMSOIL provides
brochures, catalogs, videos and other promotional and
sales support materials specifically designed to aid you in
your efforts. In addition, the company publishes a monthly
magazine - The AMSOIL Action News - an invaluable sales
resource filled with new product information, sales tips
and Dealer profiles.
The professional corporate staff at AMSOIL is standing by
to assist you every step of the way. Technical support
from the AMSOIL corporate headquarters in Superior,
Wis., is only a phone call away, and Dealer training
programs focusing on successful sales and marketing
techniques occur on a regular basis throughout the
country. And of course, sponsor support and Dealer
meetings are an integral part of the sales network’s
built-in support system. You’re never alone with AMSOIL.
AMSOIL products and Dealership information are
available from your local AMSOIL Dealer.
AMSOIL INC., AMSOIL Bldg., Superior, WI 54880-1527 (715) 392-7101 Printed in U.S.A. © Copyright 2007 G1192 11/07