Jon Worth's presentation to IABC Belgium, 15th October 2013. Trying to separate the signal from the noise when making online petitions.

1. What does signing an online
petition actually mean?
Jon Worth | @jonworth
PPT: j.mp/iabcpetitionsPPT (15mb) | Slideshare: j.mp/iabcpetitionsSS

2. “Meh”
“Pointless waste
of time”

5. Full video: Clay Shirky – Rethinking Representation https://www.youtube.com/watch?v=P2GyPniW2eM

6. Even a click took
someone a few seconds…

7. …but how do you separate
the signal from the noise?

10. Make something physical

15. Put people on the street

17. Use the European
Citizens’ Initiative

22. Allow for
personalisation

24. Make demands finite
and narrow

26. SMART objectives for the web
1. Specific – Objectives should specify what they
want to achieve.
2. Measurable – You should be able to measure
whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set,
achievable and attainable?
4. Realistic – Can you realistically achieve the
objectives with the resources you have?
5. Time – When do you want to achieve the set
objectives?

31. Not all signatures
are equal – this is not just a
numbers game

33. Email and online petitions have
reduced barrier to entry
Problem is now separating signal
from noise
Think of the person on the
receiving end
Recap

34. Creative Commons Images
Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/
Bee http://www.flickr.com/photos/iamtreesha/7894625598/
Hugh’s Fish Fight http://www.flickr.com/photos/emcmillanscott/7186180227/
Tap http://www.flickr.com/photos/54799099@N00/4816226411/
Drought http://www.flickr.com/photos/mundoo/317488203/
Cat with tongue http://www.flickr.com/photos/60812857@N05/6022291281/
Digger in snow http://www.flickr.com/photos/wsdot/5936748035/
Schaake http://www.flickr.com/photos/aldeadle/7557446200/
Shark Fins http://www.flickr.com/photos/25802865@N08/8414942193/
ACTA march http://www.flickr.com/photos/48740995@N03/6863723819/
Power Station http://www.flickr.com/photos/freefoto/3844250043/
Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/
Ballot Box http://www.flickr.com/photos/afagen/2571377481/
Bee keepers http://www.flickr.com/photos/wohack/3727252089/
Tractor http://www.flickr.com/photos/thelastminute/123890324/
Crop scientist http://www.flickr.com/photos/iita-media-library/4557461701/
Green voters http://www.flickr.com/photos/76254519@N08/9451815555/
Screaming http://www.flickr.com/photos/ritamika/5220236802/
Vattenfall Climate Case from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place-
luxembourg-or/

35. What does signing an online
petition actually mean?
Jon Worth | @jonworth
PPT: j.mp/iabcpetitionsPPT (15mb) | Slideshare: j.mp/iabcpetitionsSS