-IIPM AHMEDABAD

1. Presented By: White Tides
Jonty Mohta
Krunal Patel

2.  Advertising
 Telecom service
 Advertising in telecom service
 Innovation in advertisement
 Analysis in changing trends
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3.  Most Effective tool among all other Communication tools.
 Different Modes of Advertising
 Print Media
 Electronic Media
 Outdoor Media
 Every attempt to secure the sale of a product or service is
advertising.
Back
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4.  5th Largest Network in the world meeting up with global
standards
 Contribution of nearly 1% to India’s GDP
 Broadband Policy 2004 – GoI aims at 10 million broadband
connections & 20 million internet connections by 2008.
 9 GSM and 5CDMA operators providing mobile services in 19
telecom circles and 4 metro cities, covering 2000 towns across
the country
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5. Vodafone
Back
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6.  Corporate Social Responsibility campaigns
 Core Product campaigns
 Coverage Campaign
 Payment methods campaign
 3G campaign
 Roaming campaign
 Airport campaigns
 Store opening campaigns
Back
 International call rate reduction campaign
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7.  Conceptual Innovation – Product Offerings to PR
& Moral Appeal.
 Medium Innovation- Traditional to Contemporary
 Solo to Theme - Series of different advertisement
based on particular theme.
Back
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8.  Life Style Product to Mass Product
 Emphasis on Call Rates to VAS
 Shift from Print Media to Electronic Media (i.e. News
papers to SMS, Spam)
Back
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9. FOCUSED COMPANIES
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10. •SAMPLE SIZE - 50
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11. Age
7%
30%
18-20
21-25
Above 25
63%

12. Income
17%
<200000
31%
200000-
500000
>500000
52%
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13. Educational
Qualification
70
60
58 61
50
40
20
30
20
10
0
Under Graduate Educational Qualification
Graduate
Post Graduate
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14. Do You have a mobile
Phone?
1%
Yes
No
99%
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15. Do you have more than
one cell phone?
42%
Yes
58% 42%
No
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16. 1% 1%
4% airtel
20%
bsnl
reliance
vodafone
17%
46% tata
other
11%
none
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17. 1
36
prepaid
postpaid
73% none
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18. 70 63
60
50
40 32
30
20 15
10 6 14
0 4 3
0 0
Series1
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19. Does Advertisment influence You
for the Selection of Service
Provider?
38% Yes
No
62%
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20. Advertisment of which service
Provider are You able to recall?
0%
32% Airtel
37%
BSNL
Reliance
Vodafone
Tata
10% 21%
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21. Advertisment Enhance the
sale of service Provider?
44%
Yes
56% No
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22. Effect of Abhishek Bachchan's IDEA
advertismet on customer
Preference!!
39% Yes
No
61%
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23. Type Airtel Vodafone Idea Bsnl Others
Network 38 49 16 08 29
Call cost 24 25 14 39 38
Customer care 39 52 15 9 25
Advertisement 29 53 16 12 30
Add on features 46 43 19 11 21
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24. Attraction of Brand
Ambassador in buying
Service
50
50
45
40
35
25 30
30
25
25
20
Attraction of
15 Brand Ambassador
10 in buying Service
5 7
0
Strongly
Agree Agree
Don't Aknow
Disagree
Strongly
Disagree
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25. Excellent Very good Average Poor
good
Zoozoo 63 43 25 9 0
A.r.Rahman 48 31 21 27 13
Walk N Talk 52 30 18 32 8
Sachin 39 21 32 28 20
Tendulkar
Voda Dog 58 38 26 18 0
Idea (name se 29 18 31 32 30
nahi)
Priety Zinta 19 20 29 41 31
Deepika 23 24 25 37 31
Padukon
Docomo 36 21 33 16 34
Srk & Karina 42 29 30 24 15
Hrithik 32 38 20 29 21
Roshan(RIM) IIPM AHMEDABAD 6/20/2010 25

26.  Ideal campaign roll-out plans
 Touch points management
 Simple communications
 More focus on PR
 Updatable bulletins on new products and services
 Developing more targeted advertising to specific segments
 Focusing more on direct marketing and database building
 Creating online forums
 Creating simple template ads
 Media management
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27.  Express Yourself !!! as An Idea Can Change Your Life!!!
 WhereEver U Go Our Network Follows U! as we are
Connecting India!!!
 If you have any doubt “Happy to help.”
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