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communication
in the digital age
what’s actually
happening on
social media?

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
There are more
devices connected to
the internet than there
are people on Earth.

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
91%
of online adults use
social media regularly.

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
24%
of users have missed witnessing
important moments because
they are too busy writing about
them on social networks.

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
28%
of Brits have admitted lying
or exaggerating on social
network about their lives.

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Every minute of the day:


100,000
tweets are sent


Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Every minute of the day:


684,000
pieces of content are
shared on Facebook

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Every minute of the day:


2 million
search queries are made
on Google

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Every minute of the day:


48 hours
of video are uploaded
to YouTube

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Every minute of the day:


3,600
photos are shared
on Instagram

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Internet users spend

22%
of their time online
social networking.
Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
500           million
no. of Twitter users




Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
140         million
no. of ACTIVE users




Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
40%
of Twitter accounts have
never sent a single tweet.
Maybe apart from...                                        ‘Ooh, so this is Twitter!
                                                           #idontgetit’

Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
2   billion (approx.)
no. of Facebook users




Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
950         million
no. of ACTIVE users




Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Age distribution on social
networks & online communities



                                               26%                 25%
                                                                           19%
                           16%


       5%                                                                          6%
                                                                                           2%
       0-17               18-24                25-34               35-44   45-54   55-64   65+


Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
55%
of Twitter users are

35 or older
Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
65%
of Facebook users are

35 or older
Source: www.thesocialskinny.com

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
1.
a phenomenal number of
people are now signed
up on social networks.

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
2.
it’s no longer just a
certain demographic
using social networks.

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
3.
while massive numbers
are on social networks,
there is a disparity in
terms of engagement.
Communication in the digital age. Jon Bradley, ninefootone creative ltd.
We SHOULD be
engaging with social
media.


Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Social networks are tools.
These tools need to help
us to communicate, not
dictate how we should
communicate.
Communication in the digital age. Jon Bradley, ninefootone creative ltd.
The Next Story.
                                                  Tim Challies.


Communication in the digital age. Jon Bradley, ninefootone creative ltd.
1. Communication with
   those around us
2. Communication with
   our church family
3. Communication with
   our staff teams

Communication in the digital age. Jon Bradley, ninefootone creative ltd.
1. Communication with
   those around us



Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Communication in the digital age. Jon Bradley, ninefootone creative ltd.
2. Communication with
   our church families



Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Communication in the digital age. Jon Bradley, ninefootone creative ltd.
www.mailchimp.com




Communication in the digital age. Jon Bradley, ninefootone creative ltd.
3. Communication with
   our staff teams



Communication in the digital age. Jon Bradley, ninefootone creative ltd.
www.dropbox.com
Communication in the digital age. Jon Bradley, ninefootone creative ltd.
www.google.com/calendar



Communication in the digital age. Jon Bradley, ninefootone creative ltd.
“    In the total expanse of
                 human life there is not a
                 single square inch of which
                 the Christ, who alone is
                 sovereign, does not declare,
                 ‘That is mine!’.”
                 Abraham Kuyper




Communication in the digital age. Jon Bradley, ninefootone creative ltd.
Communication in the digital age. Jon Bradley, ninefootone creative ltd.

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Communication in the digital age

  • 2. what’s actually happening on social media? Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 3. There are more devices connected to the internet than there are people on Earth. Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 4. 91% of online adults use social media regularly. Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 5. 24% of users have missed witnessing important moments because they are too busy writing about them on social networks. Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 6. 28% of Brits have admitted lying or exaggerating on social network about their lives. Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 7. Every minute of the day: 100,000 tweets are sent Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 8. Every minute of the day: 684,000 pieces of content are shared on Facebook Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 9. Every minute of the day: 2 million search queries are made on Google Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 10. Every minute of the day: 48 hours of video are uploaded to YouTube Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 11. Every minute of the day: 3,600 photos are shared on Instagram Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 12. Internet users spend 22% of their time online social networking. Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 13. 500 million no. of Twitter users Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 14. 140 million no. of ACTIVE users Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 15. 40% of Twitter accounts have never sent a single tweet. Maybe apart from... ‘Ooh, so this is Twitter! #idontgetit’ Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 16. 2 billion (approx.) no. of Facebook users Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 17. 950 million no. of ACTIVE users Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 18. Age distribution on social networks & online communities 26% 25% 19% 16% 5% 6% 2% 0-17 18-24 25-34 35-44 45-54 55-64 65+ Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 19. 55% of Twitter users are 35 or older Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 20. 65% of Facebook users are 35 or older Source: www.thesocialskinny.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 21. 1. a phenomenal number of people are now signed up on social networks. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 22. 2. it’s no longer just a certain demographic using social networks. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 23. 3. while massive numbers are on social networks, there is a disparity in terms of engagement. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 24. We SHOULD be engaging with social media. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 25. Social networks are tools. These tools need to help us to communicate, not dictate how we should communicate. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 26. The Next Story. Tim Challies. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 27. 1. Communication with those around us 2. Communication with our church family 3. Communication with our staff teams Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 28. 1. Communication with those around us Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 29. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 30. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 31. 2. Communication with our church families Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 32. Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 33. www.mailchimp.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 34. 3. Communication with our staff teams Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 35. www.dropbox.com Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 36. www.google.com/calendar Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 37. In the total expanse of human life there is not a single square inch of which the Christ, who alone is sovereign, does not declare, ‘That is mine!’.” Abraham Kuyper Communication in the digital age. Jon Bradley, ninefootone creative ltd.
  • 38. Communication in the digital age. Jon Bradley, ninefootone creative ltd.

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