The document discusses linking charitable donations to product purchases. It suggests that tying donations to specific purchases can be an effective marketing strategy as targeted consumers identify with the organization being supported. When done right, these campaigns can generate goodwill, increase sales, and persuade customers to try new products that they may continue using after the promotion.

3. Linking charitable donations to product purchases

4. Targeted consumers identify with the organization being supported

5. Targeted consumers identify with the organization being supported

6. Targeted consumers identify with the organization being supported

7. Targeted consumers identify with the organization being supported

8. The iPod Phenom

9. The iPod phenom

10. Outright donations to a non-profit cause

11. Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales

12. Persuade customers to try new products and ideally continue to use them after the promotion

13. SILENT DONATION

15. CO- BRANDING

16. WATCH YOUR ASS!!