Presented with Kate Linton at Agile Australia in Sydney 2013.
Is it possible for internal web teams to deliver customer-focused innovation within the rigidly siloed and constrained environments of large, traditional organisations? How do product teams attempt to deliver truly differentiated and valuable new offerings to known and mature markets?
Using recent case studies, this session walks through some techniques for nurturing innovation within such environments, exploring design practices borrowed from lean principles that can achieve the right outcomes in tight timeframes. As customer's expectations and behaviours change at a rate that defies prediction, an Agile response to digital product innovation will be key to staying relevant and progressive. Learn how to deliver new digital products and services using techniques like gamestorming, collaborative design, and guerilla customer testing.
17. customer focussed
! A new way of discovering fresh ideas
★
★ Accelerated feedback and validation
★ Replace customer proxy...
with customer insight + validation
23. go and see
(divergent)
Image
h)p://bit.ly/10eqhxV
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h)p://bit.ly/10epX25
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h)p://bit.ly/12HUerx
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h)p://bit.ly/13ZWo1u
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24. go and see
(divergent)
Image
h)p://bit.ly/10eqhxV
co-design
(emergent)
★ Let go of the design
★ Explore with customers
★ Sketch collaboratively
!
Image
h)p://bit.ly/10epX25
Image
h)p://bit.ly/12HUerx
Image
h)p://bit.ly/13ZWo1u
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25. go and see
(divergent)
Image
h)p://bit.ly/10eqhxV
co-design
(emergent)
★ Let go of the design
★ Explore with customers
★ Sketch collaboratively
KJ Analysis
(convergent)
★ ‘Affinity Diagramming’
★ Make connections
★ Identify themes
!
Image
h)p://bit.ly/10epX25
Image
h)p://bit.ly/12HUerx
Image
h)p://bit.ly/13ZWo1u
15
26. go and see
(divergent)
Image
h)p://bit.ly/10eqhxV
co-design
(emergent)
★ Let go of the design
★ Explore with customers
★ Sketch collaboratively
KJ Analysis
Prototyping
(convergent)
(convergent)
★ ‘Affinity Diagramming’
★ Make connections
★ Identify themes
!
★
Construct hypotheses
based on insights
★ Explore in low fidelity
★ Test your hypothesis
with customers
Image
h)p://bit.ly/10epX25
Image
h)p://bit.ly/12HUerx
Image
h)p://bit.ly/13ZWo1u
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32. One in five feel ‘ashamed’ or ‘dumb’
58% worry about being financially exposed
43% feel ‘powerless’
33. Around 1 in 2 Australians worry about
whether they will have enough to retire on
Almost 1 in 2 find super complicated
More than 1 in 4 have no idea what their
super balance is
39. Super is complicated
Break it down into simple enjoyable steps
I’ll never have enough to retire
Show that small actions will
affect their future
I get no benefits from my super
Provide immediate rewards to positive actions
52. Lifestyle
Planning
Points
to
move
your
status
1
(Logins
–
Not
shown)
3
5
10
20
50
points
ReGrement
Planning
Download
Annual
Statement
TransacGon
History
Origina+on
2
weeks
1
year
2
years
3
years
Update
Beneficiaries
IniGate
Rollover
Tell
Employer
Supply
TFN
Account
CreaGon
A journey unfolds, one step at a time
ReGreme
Lifestyle
Plan
TransacGon
check-‐in