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John Healy
John@kindcitizen.org
@Kindcitizen
ie.linkedin.com/in/johnghealy/
353 (0 )85 107 0894
Growth Hacking …
What, Why & How
June 11, 2015
Also Known As – Growth Hacker
What the HECK … is Growth Hacking?
Growth Hacking!
“Basically, growth hacking is a scientific method that
requires a full-stack approach to growth — total
marketing, engineering, and product integration.”
~ Bronson Taylor
Growth Hacking: Goals
Growth Hacking: Job Functions
Marketing V Growth Hacking
Slide  7
Guerilla Marketing
News-Jacking example
Guerilla Marketing: Promotion
“WePay” Doesn’t Freeze Your $s
UX: Instagram
UI Tricks - Speed
Public –
By Default
Open Follow Model
Cross-network Post – By Default
UX: Dropbox
Then Now
UX = Guerrilla Marketing
Refer-a-friend: 500MB
= Sign Ups 60%
Reward
Social Media Engagement
Gamification
DropQuest -
Scavenger Hunt
Share Simplicity
- via Desktop
Growth hackingjohnhealyp camp2015
Slainte!
ProductCamp Dubin Profile:
Moderator: John Healy is
CNN’s former Digital Product
Marketing Manager. He is
currently Head of Marketing &
Product Management for
Crowdflow.io, an event
marketing software company.
He worked as a “Mad-Man” for
15 years with large ad.
agencies in New York. He also
lectures on “Analytics” and
“Strategy” at the Digital
Marketing Institute.
John is a freelance Growth-
Hacker. He co-founded seed
funded content-marketing
software and analytics start-
ups.
John Healy
John@kindcitizen.org
@Kindcitizen
ie.linkedin.com/in/johnghealy/
353 (0) 85 107 0894
Growth Hacking …
What, Why & How
June 11, 2015

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Growth hackingjohnhealyp camp2015

Hinweis der Redaktion

  1. A knowledge of media by itself will not help you be an effective marketer…. ….we need to know how to build effective brand communications as well