How to get attention for anything

•

28 gefällt mir•20,181 views

A rough guide to media manipulation in the attention economy. Based on Ryan Holidays book " Trust Me, I'm Lying" Presented at Inbound.org Tokyo Meetup

Business Technologie News & Politik

GETATTENTION
FORANYTHINGAROUGHGUIDETOMEDIAMANIPULATION

@jonnyli
StartupWeekend
NoTalk,AllAction
CreateaStartupinaWeekend
BEFORE

OKAYLET’STALKABOUT
HOWSTUFFGOESVIRAL
WHOTHEPLAYERSARE
HOWTOPLAYTHISGAME

Blogs compete to get stories first
Newspapers compete to “confirm” it
and then Pundits compete for airtime
to opine on it.
Ryan Holiday
“
BLOGSHAVEENORMOUSINFLUENCE

89%ofjournalistsreportedusingblogs
fortheirresearchforstories.Roughly
halfreportedusingTwittertofindand
researchstories,andmorethantwo
thirdsuseothersocialnetworks,suchas
FacebookorLinkedIn,inthesameway.
MEDIAMONITORINGstudybyCisionandGeorgeWashingtonUniversity
“

BLOGONOMICS101Bloggersarepaidbytheirpageviews.

GIVETHEMWHATSPREADS,NOTWHAT’SGOOD
if it doesn’t spread, it’s dead
Henry Jenkins MIT media professor
“

GIVEITTOTHEMSCANDALS CONTROVERSY
HUMOURSEX&CONFLICT CUTE
WHATTHEF*CK
BOOBS

if something is a total bummer, people
don’t share it.
...the most powerful predictor of virality
is how much anger an article evokes.
MAKEPEOPLEANGRY,ITWORKS
Jonah Peretti virality expert
“

get the whole story into the headline
but leave out just enough that
people will want to click.
CLICK-FRIENDLYHEADLINE
Brian Moylan, Gawker Writer
“

It'slikeacompassforbloggers
BLOGGERS
GRAVITATE
TOWARDS
TRENDINGTOPICS

BLOGSCOPYEACH
OTHERIFTHEYTHINK
THEREISTRAFFICINIT

Take the outlet where you’d like to
receive coverage and observe it for
patterns.
Tailor your story to those smaller sites,
it sets you up to be noticed by the
larger one.
RECAP
1
2

The blogs on Gawker and Mediabistro,
for instance, are read very heavily by
the New York City media set.
Craft your story for those sites that
automatically set yourself up to appeal
to the other reporters reading it
RECAP
4
3

Themediagallopsinaherd
Ittakesjustonesteertostartastampede.
JUSTLIKEABUNCH
OFANIMALS

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Project for Public Spaces & National Center for Biking and Walking

Empfohlen (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

How to get attention for anything

1. GETATTENTION FORANYTHINGAROUGHGUIDETOMEDIAMANIPULATION

2. @jonnyli StartupWeekend NoTalk,AllAction CreateaStartupinaWeekend BEFORE

4. OKAYLET’STALKABOUT HOWSTUFFGOESVIRAL WHOTHEPLAYERSARE HOWTOPLAYTHISGAME

5. Blogs compete to get stories first Newspapers compete to “confirm” it and then Pundits compete for airtime to opine on it. Ryan Holiday “ BLOGSHAVEENORMOUSINFLUENCE

6. 89%ofjournalistsreportedusingblogs fortheirresearchforstories.Roughly halfreportedusingTwittertofindand researchstories,andmorethantwo thirdsuseothersocialnetworks,suchas FacebookorLinkedIn,inthesameway. MEDIAMONITORINGstudybyCisionandGeorgeWashingtonUniversity “

7. THEENTRYPOINT

8. THELEGACYMEDIA

9. THENATIONALPRESS

10. BLOGONOMICS101Bloggersarepaidbytheirpageviews.

11. GIVETHEMWHATSPREADS,NOTWHAT’SGOOD if it doesn’t spread, it’s dead Henry Jenkins MIT media professor “

12. GIVEITTOTHEMSCANDALS CONTROVERSY HUMOURSEX&CONFLICT CUTE WHATTHEF*CK BOOBS

13. if something is a total bummer, people don’t share it. ...the most powerful predictor of virality is how much anger an article evokes. MAKEPEOPLEANGRY,ITWORKS Jonah Peretti virality expert “

14. get the whole story into the headline but leave out just enough that people will want to click. CLICK-FRIENDLYHEADLINE Brian Moylan, Gawker Writer “

15. WRITEWHATGETS PAGEVIEWS

16. It'slikeacompassforbloggers BLOGGERS GRAVITATE TOWARDS TRENDINGTOPICS

17. BLOGSCOPYEACH OTHERIFTHEYTHINK THEREISTRAFFICINIT

18. Take the outlet where you’d like to receive coverage and observe it for patterns. Tailor your story to those smaller sites, it sets you up to be noticed by the larger one. RECAP 1 2

19. The blogs on Gawker and Mediabistro, for instance, are read very heavily by the New York City media set. Craft your story for those sites that automatically set yourself up to appeal to the other reporters reading it RECAP 4 3

20. Themediagallopsinaherd Ittakesjustonesteertostartastampede. JUSTLIKEABUNCH OFANIMALS