5. Let’s paint a picture.
● Rethinking what social media
really means (and its
benefits)
● Facebook Brand Pages; how
to use them.
● Other mediums - the power
of image sharing platforms
like Pinterest, Tumblr and
Instagram
● #influencers.
6. Rethink social.
● Not just FB or Twitter:
Youtube, Pinterest, Tumblr, Snap
chat, Instagram, Tripadvisor, Flic
kr, Reddit...
● Not just for connecting with
friends, though this remains the
primary function.
● A new lens through which people
absorb and share
information, interests and stories
● These are all channels open to
you, and they’re all free
8. Why is social relevant to your museum?
Some relevant figures, for those who like them.
● Almost 40% of Australians (9 million+) access Facebook every day.
● 95% of social media users are on Facebook, and use it for 7 hours per week
on average
● Fastest growing platform is Instagram, with a 16% share.
● 37% of social media users check first thing in the morning, 42% before they
go to bed and 34% at work. Don’t ask about the toilet.
9. What benefits can social offer?
● Interaction
● Customer Service - no
more phone lines
● Listings/Events
● Visual announcements
● A community that builds
around your
organisation even if
you’re not there (UGC)
10. What won’t social deliver?
•
•
•
Instantaneous ROI - your gallery attendees
won’t suddenly spike overnight
Effortless engagement. Communities take
time to build and work to keep going.
Free ideas!
11. Facebook Brand Pages and You
Live check-ins
Opening hours
Direct interaction with
potential visitors
Trackable location
12. Facebook Brand Pages and You
Tagging and extended reach
Connect with community
Reviews
13. Facebook Brand Pages and You
● Multiple admins
● Promoted posts and ads
● Targeting