Slide deck used in 'Grow your business with social media' workshop held in Cheltenham, England on 10/06/2010.

1. Grow your businesswith social media #cheltsocmedwork Jonathan Pollinger @jonnop on Twitter

2. Today’s workshop Why social media? Benefits Facebook Twitter Break 10.15 Tweet Deck Maximising benefits Measurement How it all connects Strategy Workshop Lunch 12.00

5. Why social media? ? ? ? ? ? ? It’s where you’ll find your customers. ? ? ?

6. Who do you ask for recommendations? ? ? ? ? ? ? If you want to find out which is the best Indian restaurant in Cheltenham who do you ask? ? ? ?

7. Who do customers trust? Only 14% of people trust advertisements. 78% of people trust recommendations from other consumers. Nielsen: October 2007

8. Benefits of social media Promote your products and services Improve your brand image Increase your reach Help improve SEO (Search engine optimisation) Drive engaged visitors to your website Generate leads Create community around your brand Provide quality customer service Increase sales (direct and indirect)

9. Facebook – how can you use it? “Communicate with your customers and fans by creating and maintaining an official Facebook Page.” “A platform for engaging with customers.”

11. Go to http://www.facebook.com/pages/create.php

12. Create a vanity URL at http://facebook.com/username

13. Complete basic info and detailed info inc.all websites

14. Use logo or brand for profile pic (as deep as you like)

15. Customise tabs if required eg Subscribe to newsletter

17. Promote offers but don’t sell all the time

18. Highlight relevant resources and useful information

19. Upload business related videos and photos

20. Interact with questions and comments

21. Ask questions and obtain feedback

22. Publicise events

23. Send out regular updates

25. Twitter – what is it? “A rich source of instant information.” Understand Twitter through its parts: Tweets RTs Messages DMs Hashtags Lists Followers Friends

27. Go to http://twitter.com

28. Think carefully about ‘handle’ and name

29. Consider separate email address and/or filter

30. Be imaginative with profile pic

32. Use bit.ly – http://bit.ly – shortens and tracks URLs

33. Listen - www.bing.com/twitter + http://search.twitter.com

34. Engage

35. Obtain feedback

36. Balance of tweets, RTs, links and messages – 25% each

37. Develop your own voice

38. Use hashtags

41. Listen to your customers

42. Monitor your brand and industry

43. Integrated with bit.ly

44. Easy to use

46. Be genuine, authentic and passionate

47. Interact with influencers

48. Obtain quality followers and fans

49. Research prospects, leads and suppliers

50. Use smartphone to post updates

51. Give! - Share and obtain hints, tips and best practice

53. Use coupons or invites

54. % of sales from social media campaign

55. Use Facebook insights/Google Analytics

56. Is social media helping your objectives?

58. Strategy blog website

60. Revolution - http://bit.ly/brVX0N - bookings

61. Racecourse - http://bit.ly/7dfLJD - events

62. Superdry- http://bit.ly/ciVU57 - landing page

63. Ice Cream @tastidlite - monitoring

64. PR @silverballpr – business start-up

65. IBM @ibmresearch– feedback

66. DIY @homedepot - monitoring

69. Download and set up Tweet Deck and bit.ly

70. Research other businesses social media use

71. Produce a social media plan

72. Check out examples plus:Twitter and Facebook aid small firms (article) http://bit.ly/aeBhml We made a Facebook page – Coca Cola (video) http://bit.ly/ahE6ZI Twitter and Customer Services – Starbucks (case study) http://bit.ly/dcwG7h

73. Lunch Upcoming Intranet Future events: Foursquare taster session (free) 5.30pm-6.00pm on Friday 9 July - Pepper Crescent Get more business with Foursquare seminar 10.00am-12.00pm on Thurs 15 July - Exmouth Arms £22-£27 Twitter Masterclass 9.30am-12.00pm on Thurs 12 Aug - Exmouth Arms £45 9.30am-12.00pm on Thurs 29 July - Old Bell and Tiger’s Eye Grow your business with social media 9.30m-12.30pm on Thurs 19 Aug - Exmouth Arms £42 intranetfuture.com facebook.com/intranetfuture@jonnop on Twitter info@intranetfuture.com Booking/info: http://bit.ly/bV2D0a