Social networking online is the most powerful way to grow your personal reach way beyond what has ever been possible before now. See how you can shape and promote yourself to the rest of the World via the internet and social networking. This is a talk I am giving to Business Students at the University of Kent, England

1. Social Networking: Who are you? For a copy of this presentation twitter.com/jonniejensen http://www.slideshare.net/jonniejensen JonnieJensen@tmandi.co.uk

2. Who are you? You are just one person You have a few family, friends and neighbours You have 6.8 billion other people to meet

3. Who do you want to be? Create a personal profile Set your objectives State what you stand for What do people like you do Where do they do it Do one thing ... and do it well

4. Why do people like people like you? They know you They know what you stand for They know you know what you are talking about They know others trust you They know you can help them They know you are an influencer

5. How they used to do it Slow Repetitive High volume Expensive Interruptive Mass media

6. How we do it today Organic Reputation based Referrals Ground swell Mass reach Viral Long tail Relationship based Collaboration

7. Social media is here to stay Click to view video

8. Why use social media? Learn what people are saying Create a buzz Build a following Engage key influencers Increase brand exposure Improve search engine presence Get message out fast Gain competitive intelligence

9. ? anonymity transparency authenticity intimacy Facebook overtakes MySpace in unique monthly visitors Twitter is #3 most-visited social network 2010 1996 1999 2001 2004 2005 2006 2008 2009 184 million blogs counted worldwide Blogging rises in popularity Wikipedia is most popular reference site online First online bookmark launched: iList YouTube expands rapidly, acquired by Google The first hosted blog tools launched Social Bookmarking takes off REF: with thanks to Leslie Bradshaw

10. What do you know about social media? LinkedIn has just celebrated reaching its 45-millionth membership. Social networks and blogs are the 4th most popular online activities online, beating personal email 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. 900,000 blog posts are created within a single 24-hour period. Delicious, has more than five million users and over 150 million unique bookmarked URLs. 3,000,000 The average number of Tweets sent on Twitter everyday 1382% The monthly growth rate of Twitter users from Jan to Feb ’09 YouTube will show 75 billion video streams to around 375 million unique visitors in 2009 UK 19 million users on Facebook 4 million users on Twitter 25% of search results for the World’s Top 20 largest brands are links to user-generated content Universal McCann reports that 77% of all active internet users regularly read blogs. Flickr hosts more than 3.6 billion user images – launched 2004 Image thanks: http://www.brandingeye.com

11. Personal branding Strong Intro: “I Am…” Consistent Photo Be consistent Get a great picture Be present Complete your profiles Optimise Be yourself Operate with integrity Remember, the internet never forgets 500+ Connections Vanity URL Summary & Specialties Groups Industry-Relevant PPTs Thought Leader Blog Posts (tag: “linkedin”) Recommendations

12. Your Homebase Create yourself a home on the internet Substantiate your values Get your message across Add value to your target audience Wordpress.com – simple site build Goals of ChrisBrogan.com Equip you to be successful with business relationship management (social media and marketing, mostly). Share my perspective such that it might appeal to you professionally, either as a speaker or as a business associate through my agency. Point you to other projects, products, and people who I think are noteworthy. Experiment with business communications and media so I can better equip organizations for success.

13. Your Outposts and Passports Outposts are places of presence that you maintain for interaction and promotion purposes. Passports are profiles on various social sites, where you have an account, but you might not participate fully You

14. Creating a sphere of influence One to one to millions Focus on key influencers Be of service Initiate Participate

15. Using the tools Social networking: Facebook/Ning Professional networking: LinkedIn/Ecademy Micro blogging: Twitter Document sharing: Scribd/Slideshare Social bookmarking: Delicious/Digg Audio: blogtalkradio/itunes Video: YouTube/Ustream Pictures: Flickr/Picassa

16. Lets get started Set your objectives Listen to what is being said and by who Build a homebase Optimise a profile on Twitter and LinkedIn Create a content calendar and get active Go to some local or industry events Repeat key messages Repeat key messages Measure results, evaluate and improve