Lecture 1 for VCU MASC 491 Spring semester

1. WELCOME TO MASC 491 SOCIAL MEDIA

2. WHO ARE WE?
 Jon Newman
 The Hodges Partnership
 @jonnew
 jnewman@hodgespart.com
 Britt Farrar
 CarMax
 @saidlikefarrah
 Britt_d_farrar@carmax.com

3. THE COURSE
 What will we cover?
 What are the expectations?
 What are the assignments?
 How will we grade?
 Gee, this class is much smaller than our last
one… 

4. WHAT WILL WE COVER?
 History
 Strategy
 Tactics
 Platforms
 Impact
 Measurement
 Mobile

5. WHAT ARE THE EXPECTATIONS?
 Facebook
 Twitter
 Reading assignments
 Allfacebook.com, thenextweb.com,
mashable.com, prdaily.com
 Come to class
 Participate
 Work well with others

6. WHAT ARE THE ASSIGNMENTS?
 Regular reading to prepare for class
 Read those websites to prepare for quizzes
 Create, care, water and feed a personal blog
 Team social media project

7. THE BOOKS

8. HOW WILL WE GRADE?
 Total of 100 points to be earned
 Team project: 40 points
 Peer evaluations: 15 points
 Your blog: 20 points
 Quizzes: 20 points
 Class participation: 5 points
 Regular attendance is required
 Two unexcused absences lowers grade by 10 points

9. HOW WE WILL COMMUNICATE
 Blackboard
 VCU MASC 491 – official (Facebook group)
 Weekly “team time” in class to work on
projects

10. GEE…THIS CLASS IS SMALLER….
 Class time
 About an hour of lecture, Q and A
 Some discussion of the “week in social media”
 30-45 minutes of team time including brain
picking
 Lecture, part 2 or guest lecturer on a related
topic
 One-on-one questions for 15 minutes

11. WHO ARE YOU?

12. TONIGHT
 Project teams
 Some history
 Team time
 Blogging
 Your assignment for the next time we meet

13. SOCIAL MEDIA HISTORY ONE ONE SLIDE

15. TEAM ASSIGNMENT
 Social media project
 Teams of equal number
 Using social media platforms and strategies
you will learn create a social media project
for a real cause, group or organization
 10-15 minute presentations + written
strategy, goal, execution, findings-summary
document
 360-peer review

16. TEAM TIME
 30-45 minutes in class each week
 Work together on week’s goals, issues
 Ask Jon and Britt for advice
 USE THIS TIME WISELY
 Tonight
 Meet your team
 Discuss your team subject
 Discuss team roles

17. BLOGS

18. YOUR BLOG
 Wordpress.com, tumblr, others
 A theme or topic is helpful
 At least one post per week
 You do not have to write a “book.”

19. FOR THE NEXT TIME
 Read the first four chapter of Groundswell
 “The
ladder”
 POST process
 Your blog
 Theme and URL
 Your project team’s project, cause,
organization.