Presentation to the digital PR class at University of Westminster

1. Advanced Online Campaigns - Skittles

2. What is Skittles up to?

6. Did they achieve their marketing objectives?

7. What do you think their objectives were?

10. Did they achieve their marketing objectives? Hitwise saw a 1332% increase in hits to the site on 3 March

11. Did they achieve their marketing objectives?

12. Did they achieve their marketing objectives?

13. Did they achieve their marketing objectives?

15. Was it a PR Stunt?

18. Did they achieve their PR objectives?

19. What would their PR objectives have been?

24. Do you think they will go back to a normal website in a few months time? Is it a good thing for social media or not?

25. Thank You skype: jonin60seconds [email_address] Twitter.com/jonin60seconds