This document discusses several ways to promote a blog through social media: 1) Registering your blog on Technorati to increase searchability and rankings. 2) Submitting your RSS feed to blog directories to gain exposure through automatic updates. 3) Writing "link bait" posts with provocative headlines to entice social sharing and links to your blog. 4) Using social bookmarking sites like Digg and StumbleUpon to get your blog posts in front of large audiences.