56. Visits vs. Unique Visitors
Visits - The number of visits to your
site during a given time period
Unique visitors - The number of
unduplicated visits to your site during a
given time period
58. In this case, the website had
49 visitors and 47 of which are
new visitors
59. Page views vs. Pages/Visit
Pageviews: The number of pages/
posts your visitors viewed.
Pages/Visit: The average visit in terms
of page views.
60. In this case, the visitors had
85 page views and each visit
viewed 1.73 pages
61. Ave. Visit Duration vs.
Bounce Rate
Bounce Rate: The percentage of people
who only visited one page on your site
before they “bounced” somewhere else.
Ave. Visit Duration : The average amount
of time a visitor spends at your site.
62. The visitors spent 1.29 min. in
the site and had a high bounce
rate of 77%!