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Social Media and Franchising

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Jon Carlston
Jon Carlston

I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.

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Social Media & Franchising Jon Carlston Director of Franchisor Development Process Peak LLC Special thanks to Paul Segreto for his insight and some graphics. @PaulSegreto
Definition ,[object Object],[object Object],[object Object]
History ,[object Object]
Online Communities ,[object Object],[object Object]
Build Your Own Community ,[object Object],8 million registered users and 9,000 visitors a day. (ComScore 2006).
What is it today? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is it today?
Why Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Media? ,[object Object],[object Object],[object Object]
Why Social Media? ,[object Object],[object Object]
Why Social Media? ,[object Object],[object Object],[object Object],Social Media Benefits within a Franchise Organization
Why Not? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media e-IDEA How to “Effectively” Utilize Social Media in your Franchise Organization Thanks to @PaulSegreto for his e-IDEA explanation!
What is Social Media e-IDEA? E xploring I dentifying D eveloping E xecuting A nalyzing
Exploring ,[object Object]
Exploring ,[object Object]
Exploring
Identifying our target Today’s Franchise Candidate is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Ideal Franchisee Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Know Where Your Target Is?
Find & Listen to Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More about RSS ,[object Object],Google Reader
Identify
Identify and Develop       ,[object Object],[object Object],[object Object],[object Object]
Identify and Develop ,[object Object],[object Object],[object Object],[object Object]
Identify and Develop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing The Ten Commandments of Social Media
Developing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Execute
Execute
Facebook ,[object Object],[object Object]
LinkedIn ,[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object]
Collaborate with Bloggers
YouTube
Ning and others ,[object Object]
Analyze ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analyze ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
IFA Social Media Taskforce ,[object Object],[object Object],[object Object]
Google Wave
Process Peak
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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