SlideShare ist ein Scribd-Unternehmen logo
1 von 6
Downloaden Sie, um offline zu lesen
11 Spring


                                                                                                                                                                

                                                                                                                                                                 P1
                                                                                                                                      
                                                                                                                                      

                                                                                                                                                  


                                                                                                                                                                 P2


                D                               D                                                                           /
                                                                                                                   /                  
                                                                                      d                 

                                            d
                                                                                                                                      h
                                                         ,
                                                                                                                                                             
                                                        ,                                                                        /
                                                                                                                                      t       
                                                                                                              d
                                                                                                                                                         D'


t                                                                                          dZ
                                                                                                                                                                 P3
                                                                                                     t
                                                                                                                                     
                                                                                                                                      
                                                                                                                                      d

A                                                                                    /                                                      
                                                                                                               d                          Z
                                     

                                                                                                                                                                 P4
                                             
        d                                                    
                                                                d                                                                   Zd D
^                                                                                                        ds
                                                                                                                                              
                    a CTR Service in China

                                                                                       /
                                                                                                                                         D'
                                                                                                t
                                                                  /
                                                                                       
                                                                                                                                                                 P5
                                                                       t


                                                                                                                                      Media C ass
                                                /
                                                                                                                                                                 P6
                                                                                                                                              /
                                                                                                                                      Research



^   /               /                                                             d
/                                          

                                                                                                                                                                                 ^ Zd

                                                                                                   /


                                                                                                                                 Regarding the “convergence of three networks”, although media
                             
                                                                                                                                              d


                 dZ D         /                                                                                                          /
                         z z                             Y
d                                            ,                           /            K                   h
                                            d                                                                     t             d                z                                  E   z       ^
                 Y                                                            ^       W               ,       W       '                                                                             /
                                                                                               d                             d
h           ^ Zd                           ds                                                                                                                            /
                         d
                                                                                                                                                              /                   
        d                              ds                                         D                                                                                   /
                                                     s                   d

                             ds
            ds                                                           ,
d                                                                        Media Market                                                         '

E                                                                        d                     ^ Zd                    ds                                        


                                                                 z z     ,
                                                                                                                                 d
                                                                                                                       ds                                                                 D

                                                                         ds                    dZ D           /

                                                                         ds
D'                                                    ^

                 D'                                             D'                                                           D
                               d
                         d     d                 
                             D'                            d           d

                                                                             ds                ds
                                                                                                                                 d
/                                                                                                                                                                 dZ D       /
            ds                                                                                                                                            /
                                                                         D                                                                                                                    /
                             d
                                   D




    ^        /                         /                                                  d
t
                                                                                                                                                                          /                                                                                                                                                                     ZD
                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                

                                                                                                                                                             /                                D'
                                                                                                                                                                                                                                               ^                     



                                                                                                                                                                                                                                                            
                                                                                                                                                                                                                                                                                                                 t


                                                                                                                                                                                                                             -

                                                                                                                                                                                                  h           


                                                                                                                                                                                t
                                                                                                                                                                                                                               '               
                                                                                                                                                                                                  

                                                                                                                             1                                                                                                     ^
                                                                                                                                                                                                                                                        t
                                                                                                                                 9                                                                                                 COFCO
           :          z '                     D                                       t           -                             8                                                                                                 Coca Cola
                                                                                                                                                                                                                                  z                             d
                                                                                                                                                                                                                                   W    
                                      D'                                                                                                                                                                                        Mars
                                                                                                                                                                                                                                              h                                             
                                                                                                                                                                                                                                   Nestle
                                                                                                                         W




                                                                                                                                 2                                                                                                 
                                                                                                                                 1                                                                                                 Wahaha
                                                                                                                                                                                                                                                                                                             d
                                                                                                           -                            d                                                                  
                                                                                                                                     ^              t                       E               h                       

                                                                                                                                                                                                                                               D z                                                                                    
                                                                                                                         d
                                                                                                                                                                                                                                                  
                                                                                                                                                                          t                   t
t           W/                                                                                                                                                                                                                                             D'

                                                                                                                                                                                                                                                                            



                                                                                                                         ,                                                                                                                                               
                                                                                                                                                                                                                                                                                                     ^

t

                                                                                                                                                                                                                                                   E
                                                                                                                         Kantar Worldpanel suggests that top 5 retail banners in China                                                         t



                                                                                                                                                                                                                 
                                                                                                                                                                                 ^                       '                
                                                                                                                         E                       ,                ^
                                                                                                                                                                                                                          h
                                                                                                                        K

Kantar Worldpanel China clusters China urban by sub-regions                                                                                                                                                                                        E                                 
                                                                                                                                                                                                                                                                                     
                                                                                                                                                                                                                                                                                         ^
                                                                                                                                                                                                                                                                                                 ,
                                                                                                                                                                                                                                                                                                         :               
                                                                                                                                                                                      /                                                  -
             /                                                                                                                                                                                                                                     Top         : ^, '            ^    '                      
                                                                                                                                                                                                                                                            W                      ^    ,          :               ,
D'                                                                                                                                                                                                                                                                                 t   ^                                   ^
                                                                                                                                                                                                                                                           W       
                                                                                                                                                                                                                                                                                 t   z           '                   '
                                                                                                                                                                                                                                                                                     E    ,                      :        
                                                                                                                         
                                                                                                                                                                                                                                                           
 W        ^               d                                                                                                                                                                                                                                                   E              d               ,            ^
     ,, ZD                                                                                                                                                                                                                                                                         ^
         East 1           7                          155                                                        77
                             -                                                            5
         ^                5       7                  575                                   5 5                   11
         ^                    -                 5                            5             5 1                           K E                                                              d
         West 1           5       7                  7                   7 5                                             th                                                                                                                                                                                                       a CTR Service in China

         t                    -                      11                                    7 5
         North 1
                                                                                                                                                                                  d
                              -                          1                                                           1
         E                7                     5 55                     1                                       1                                                ^                
                                                                                                                                         ZD
         Legend            5                 5- 5               5-1 5           1 5-115         115


                      ^                  t                       E             h                      




     ^            /                             /                                                                                               d
Love and beauty – Chinese top
ladies’ quality lifestyle
                                                                ^                                                                               
                                                                                                ZD                                                                     d
                                                                    ZD                                                                                                                                    d
                                                            ZD                                                                                                                          d


                                                            d

                                                                                                                                                                                                                                            -


                                                                                                                                                                                                                                         /
                                                            Y
                                                            circles
                                                                                                                                                                                              /
                                                            d                                                                                                                                                                                -

                                                                                                                                           ^


                                                                                                                                                       72                                                                   70.6
                                                                                                                                                                                            69.1
    With the rapid growth of                                        d                                                                                  70
                                                                                                                                                       68

    Chinese economy, the                                                                       t                                                      66
                                                                                                                                                       64
                                                                                                                                                                    64.7



    emergence and expansion                                                                                         d
                                                                                                                                                       62
                                                                                                                                                       60
                                                                                                                                                                Junior College       College/double
                                                                                                                                                                                                                    Master and above
                                                                                                                        /                                       and below            bachelor degree

                                                                                                                                                                                 ^      dZ           d               ^     d^


    from global sellers.                                    /                                                                                      D                                               K
                                                                                                                                       

                                                            d                                                                                                                                                                        /
                                                                                                                                                            E                                                                                    -
Meanwhile, the importance of women as a vigorous consump-
                                                      d                                
                                                                                                                                                                                        /
                           
                                                                                                                    d                                                                 t
       /                dZ D                  
                                                                                                                                                                       D

                                                                                                                                                                                                                  d

                                                                                                            d                                                                                                       E
                                        t
                                                                                                                                                                                 d
                                                                                                                                                                                                                                 /
               d
                                                                                            d
                                                                                                                                                                                                                             d
           d                dZ D           

                                                                                                                                               -

                                                                                                                                                   /

A quality life is based on good                                                                                                                                     

                                                            30             25.4
                                                            25                                      21.0
                                                            20
d
                                                            15                                                                  10.6
                                                            10
                                                                5
                                                                0
                                                                       below age 30                30-39                   above age 40
       d
                                                                                  ^        dZ                           ^     ^
                        dZ                      ^




      ^     /                  /                                                 d
RT-Mart went from strength to
strength, while Carrefour faces a

                                                       Leading Grocer Share of Modern Trade
                                                                      Q2 2010      Q3 2010
                                                                                                   - China National Urban
                                                                                                  Q4 2010       40 w/e 31 Dec 2010
                                                                                                                                        CR-Vanguard and Zhongbai
                                           Walmart Group
                                              Walmart
                                              Trust-Mart
                                                                         8.2
                                                                         4.9
                                                                         3.1
                                                                                        8.1
                                                                                        4.9
                                                                                        3.0
                                                                                                    7.5
                                                                                                    5.2
                                                                                                    2.2
                                                                                                                         8.0
                                                                                                                         5.1
                                                                                                                         2.7
                                                                                                                                        outperformed other local
                                           CR - Vanguard Group
                                           RT -Mart
                                                                         6.2
                                                                         5.6
                                                                                        6.5
                                                                                        6.2
                                                                                                    6.7
                                                                                                    6.2
                                                                                                                         6.6
                                                                                                                         6.1
                                                                                                                                        players
                                           Carrefour                     4.9            5.1         5.0                  5.1
                                           Balian Group                  4.3            4.2         4.2                  4.3
                                           Tesco                         2.2            2.0         2.1                  2.1            Z s
                                           Wu -Mart Group                2.2            2.1         2.0                  2.1                                        K
                                           Zhongbai Group                1.8            1.7         2.0                  1.9
                                           Beijing Hualian               1.6            1.7         1.7                  1.7
                                           Auchan                        1.6            1.7         1.7                  1.7                                                                    
                                                                                                      Source: Kantar Worldpanel China                                           ,
                                                                                                                                                            Y
                                                                                                                                        ,                               

                                       Walmart group remains in
                                                                                                                                        d          t               Z       
                                       front, while Carrefour
                                                                                                                                                                                   d
                                       struggles
                                                                                                                                                                                            
                                       d      t                  '                                                                      D'
                                                                                         t       t                  d
     Kantar Worldpanel, the global                                                                                Z s
                                                                                                                                        E
     market leader in consumer                                                                                  t                              t       

     purchasing and usage insights,                                                                             t                                               /
                                                                                                                                                                   d       ^           
     reported 16% growth for the
                                                                     d      D
     FMCG (Fast Moving Consumer                              d       D
     Goods) market for the full year               Y         Y

     of 2010 compared to 2009,         d                                      
     driven by a mixture of con-                                                                     t                     
                                                                                                      



                                  -    RT-Mart keeps expanding its
     retailers such as Carrefour and   but will face growing compe-
     Walmart more regularly,
     RT-Mart, a Taiwan-based
     hypermarket chain operator,                                                       Zd D
                                                                                       Y             d
     emerged as a winner in 2010,                                    Zd D
                                                                                   W                        
                                       / :
     within modern trade               Zd D
                                                                                                                                                                            
                                                                                                                                                    Z       
     (hypermarket and supermarket
                                       ,
     combined) over 40 weeks to
                                                           t         Zd D
                                                                                                                                                                                                a CTR Service in China




 ^    /          /                                          d
D                                                                      dZ
                                                                         ^D /


                                                                   dZ        ^D

                                                                                                                     UPDATE
    April
    Trends Analysis of Media
                                            May            D
                                                                                                June             /                     D
                                                                                                Z            ^
                                                    Z
                                                                                                                          W
        Changing of audience news           A                                                                                      
        media habit                                        / ^                                                       /   ^
                                                              E              Z                         ds
                                            ^       EZ^                                                             /D^
        behavior                            /                                     dZ




    ^
            010-82015388-5007      z          ^      021-62717766-519                           '        020-37621712             





K                                                                        /


K
                              




/                                      :




    ^    /            /                                       d

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 

Kürzlich hochgeladen (20)

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 

Empfohlen

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Empfohlen (20)

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 

CTR 'Insight' Spring 2011 Publication

  • 1. 11 Spring P1 P2 D D / / d d h , , / t d D' t dZ P3 t d A / d Z P4 d d Zd D ^ ds a CTR Service in China / D' t / P5 t Media C ass / P6 / Research ^ / / d
  • 2. / ^ Zd / Regarding the “convergence of three networks”, although media d dZ D / / z z Y d , / K h d t d z E z ^ Y ^ W , W ' / d d h ^ Zd ds / d / d ds D / s d ds ds , d Media Market ' E d ^ Zd ds z z , d ds D ds dZ D / ds D' ^ D' D' D d d d D' d d ds ds d / dZ D / ds / D / d D ^ / / d
  • 3. t / ZD / D' ^ t - h t ' 1 ^ t 9 COFCO : z ' D t - 8 Coca Cola z d W D' Mars h Nestle W 2 1 Wahaha d - d ^ t E h D z d t t t W/ D' , ^ t E Kantar Worldpanel suggests that top 5 retail banners in China t ^ ' E , ^ h K Kantar Worldpanel China clusters China urban by sub-regions E ^ , :  / - / Top : ^, ' ^ ' W ^ , : , D' t ^ ^ W t z ' ' E , : W ^ d E d , ^ ,, ZD ^ East 1 7 155 77 - 5 ^ 5 7 575 5 5 11 ^ - 5 5 5 1 K E d West 1 5 7 7 7 5 th a CTR Service in China t - 11 7 5 North 1 d - 1 1 E 7 5 55 1 1 ^ ZD Legend 5 5- 5 5-1 5 1 5-115 115 ^ t E h ^ / / d
  • 4. Love and beauty – Chinese top ladies’ quality lifestyle ^ ZD d ZD d ZD d d - / Y circles / d - ^ 72 70.6 69.1 With the rapid growth of d 70 68 Chinese economy, the t 66 64 64.7 emergence and expansion d 62 60 Junior College College/double Master and above / and below bachelor degree ^ dZ d ^ d^ from global sellers. / D K d / E - Meanwhile, the importance of women as a vigorous consump- d / d t / dZ D D d d E t d / d d d d dZ D - / A quality life is based on good 30 25.4 25 21.0 20 d 15 10.6 10 5 0 below age 30 30-39 above age 40 d ^ dZ ^ ^ dZ ^ ^ / / d
  • 5. RT-Mart went from strength to strength, while Carrefour faces a Leading Grocer Share of Modern Trade Q2 2010 Q3 2010 - China National Urban Q4 2010 40 w/e 31 Dec 2010 CR-Vanguard and Zhongbai Walmart Group Walmart Trust-Mart 8.2 4.9 3.1 8.1 4.9 3.0 7.5 5.2 2.2 8.0 5.1 2.7 outperformed other local CR - Vanguard Group RT -Mart 6.2 5.6 6.5 6.2 6.7 6.2 6.6 6.1 players Carrefour 4.9 5.1 5.0 5.1 Balian Group 4.3 4.2 4.2 4.3 Tesco 2.2 2.0 2.1 2.1 Z s Wu -Mart Group 2.2 2.1 2.0 2.1 K Zhongbai Group 1.8 1.7 2.0 1.9 Beijing Hualian 1.6 1.7 1.7 1.7 Auchan 1.6 1.7 1.7 1.7  Source: Kantar Worldpanel China , Y , Walmart group remains in d t Z front, while Carrefour d struggles d t ' D' t t d Kantar Worldpanel, the global Z s E market leader in consumer t t purchasing and usage insights, t / d ^ reported 16% growth for the d D FMCG (Fast Moving Consumer d D Goods) market for the full year Y Y of 2010 compared to 2009, d driven by a mixture of con- t - RT-Mart keeps expanding its retailers such as Carrefour and but will face growing compe- Walmart more regularly, RT-Mart, a Taiwan-based hypermarket chain operator, Zd D Y d emerged as a winner in 2010, Zd D W / : within modern trade Zd D Z (hypermarket and supermarket , combined) over 40 weeks to t Zd D a CTR Service in China ^ / / d
  • 6. D dZ ^D / dZ ^D UPDATE April Trends Analysis of Media May D June / D Z ^ Z W Changing of audience news A media habit / ^ / ^ E Z ds ^ EZ^ /D^ behavior / dZ ^ 010-82015388-5007 z ^ 021-62717766-519  ' 020-37621712  K / K / : ^ / / d