Social Media: Driving Dollars to Your Bottom Line

Social Networking
Driving Dollars to Your Bottom Line

Jonathan D. Nicholas
Virtual CEO | Consultant | Strategist
www.jonathannicholas.com

The Company CEO, Inc.
(847) 881-6535

Jonathan Nicholas, Virtual CEO Copyright 2009

Mastered Social Media?


Frustrated By Social Media?


WordPress Technoratti MySpace StumbleUpon Twitter Delicious LinkedIN

RSS Facebook Twitter Bebo Blogger Plaxo Google

Frustrated By Social Media?


 Blogs & Micro Blogs
 Online Chat
 RSS
 Widgets
 Social Networks
 Social Bookmarks
 Message Boards
 Podcasts
 Video Sharing Sites
 Photo Sharing Sites
 Virtual Worlds
 Wikis

What is Social Media?

Jonathan Nicholas, Virtual CEO, Copyright 2009

Social media is an umbrella term that defines
the various activities that integrate technology,
social interaction, and the construction of words,
pictures, video and audio.*

A social network is a group of people of that
are members of a community for the purpose of
connecting, learning and interacting within the
context of a shared interest

*http://www.wikipedia.org

What is social media?

AT&T Lost Dog Video

What is Social Media


 Build New Relationships
 Referrals & Repeat Business
 Build Reputation as the Expert
 Build Trust as You Provide Value
 Build Your Personal Brand
 Exposure For Your Listings
 Drive Traffic To Your Site
 Create Raving Fans

Benefits of Social Media


Problem with Social Media


 What we all really want is to make money
off of social media!

 If you can’t,
why do it?

Making Money


 53 Minutes

 13 Key Strategies

 90 Days

 Building off your existing knowledge

Agenda
Jonathan Nicholas, Virtual CEO
© 2009 All Rights Reserved

Social Media Isn’t New!

Real World Analogy


Real World Analogy


“Social Media is a Cocktail Party”

Jim Tobin, President
Ignite Social Media

$14.95

www.amazon.com

Real World Analogy


 The party is going on and your brand is
already there.

 Listen first, talk later.

 Talk with people, not at people.

 Engage & contribute to the conversation.

 Relationships first, business second.

Rules of Social Media


 It’s not all about you.

 Play nice and share; even if it doesn’t help
you directly.

 Context is key.

 Build your friend base before you need it.

 Be helpful, sincere and authentic.



 Be interesting

 Be remembered

 Be discussed

 Be shared

 Be Transaparent



 Don’t drink too much at the party!



 The New SPAM

 Don’t Blast
◦ Friends
◦ Followers
◦ Tweeps
◦ Contacts

 Don’t Rapid Fire

Don’t Blast Info


Develop
Content

Raving Drive
Fans Traffic

Create
Engage
Clients

Follow the SM Process


 Start with a WordPress.org Blog

Develop Informative Content


 Solve their Problems

How-To’s

White Papers

Case Studies

Develop Informative Content


Drive Traffic


Linked in


61% of users are over 25
43% are between 26-44
53% are 18-34

In July, Facebook added its
30 millionth subscriber

Women over 55 are the fastest
growing demographic group on
Facebook

Facebook


 RSS Feeds on Your Blog & Others

 Link to SM Sites

Drive Traffic

 Syndicate Content

Drive Traffic


 Post, Tweet & Link

◦ Testimonials
◦ Links to Your Content
◦ Links to Other’s Valuable Content
◦ Links to Your Listings
◦ Photos, Video, Notes
◦ Automate the Process

Drive Traffic


 Targeted Promotions

Drive Traffic


 Be a Resource

Engage the Consumer
http://www.sellmyhomeinmetrowestma.com


 Turn the Channel

Engage the Consumer


 Virtual Helper

Engage the Consumer


 SM Convergence

◦ Group Friends
◦ Organize
◦ Search for $$

Create Clients


It’s About Them, Not You!

 Promote your Friends

◦ Testimonials
◦ Blog about their services
◦ Tweet about them
◦ Post Congratulations

Foster Raving Fans


 Community

◦ Facebook Fan Page
◦ LinkedIN Group
◦ Twitter Profile
◦ Your Own Network

Foster Raving Fans


 Monitor & Listen

◦ Monitor the Network
◦ Monitor Comments
◦ Have an ePolicy
◦ Be Proactive
◦ Be on Alert
◦ Manage the Risk

Foster Raving Fans


Profile Alerts Analytics

Monitor Your Brand


Monitor Tool


 Stay at it!

 It’s about the Buzz!

 SM Seasoning

Rinse & Repeat


Generation Y

 By 2010 GenY will outnumber the baby
boomer generation. 96% of GenY have
joined a social networking site.

Closing Thought

Generation Y & NextGen

 Email is so last century! So much so that
Boston College stopped assigning email
addresses to incoming Freshman in 2009.

Closing Thought

 Questions?

Questions?


For More Information

http://www.jonathannicholas.com

Social Networking
Driving Dollars to Your Bottom Line

Jonathan D. Nicholas
Virtual CEO | Consultant | Strategist
www.jonathannicholas.com

The Company CEO, Inc.
847-881-6535


Social Media: Driving Dollars to Your Bottom Line

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Social Media: Driving Dollars to Your Bottom Line