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BUILDING ON GOOD FOUNDATIONS
                      Twitter




      Jon Payne, Noisy Little Monkey | 19th April 2012
TWITTER
Basics – Profiles
g
This is my profile
First name,
                                       Last name

Bio



Location   Web link
                                                     Good ratio of
                                                     followers to
                                                      following




                            g
                      This is my profile
Where? On Twitter
• Quick! Max 140 Characters
    – Actually, only 100 – leave room for comments & RTs
•   Sharing blog posts
•   Outreach to influencers
•   Use #s sparingly
•   Quality, quality, quality
•   Relevance



               For more tips check us out http://twitter.com/NoisyMonkey
Tweetiquette




@<name> at the beginning = a reply
This will show up on both your twitter profiles
And in the tweetfeeds of people who follow
BOTH of you
It’s kind of direct, so expect the recipient to see it

         140 Characters in the tweet+20 (max) in your twitter name = 160 characters
                                          g
              160 characters = maximum size of SMS message (a text message)
Tweetiquette




RT@<name> at the beginning = a ReTweet
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
The person you RT’d can also see you did this

                                              g
       ReTweeting is a great way to share useful info while giving attribution to the creator
Tweetiquette



Some words @<name> = mention
This will show up on your twitter profile
And in the tweetfeeds of people who follow you
And, typically in the tweetfeeds of the person you
mentioned
It’s not very direct though, so don’t expect a reply
                                    g
                 A mention is less in your face than a reply
Tweetiquette




DM @<twittername> is a direct message
These are ‘private’ but are easy to accidentally
share
If you want privacy, use an email

                                 g
                You can only DM someone who follows you
Tweetiquette




Links show up in long form
Or shortened automatically, to save characters




          A link in the middle of a tweet, g
                                           with no @s or #s attracts most clicks
Tweetiquette




#s or Hashtags denote ‘keywords’ or ‘topics’ that
people may follow using an automated search
Or for ‘hilarious’ comedy effect


                        g
                       #EpicFail
Twitter Results
ReTweets and engagement with real people are
what count

Don’t measure ‘Klout’ it’s flaky

Check your Google Analytics for traffic from
Twitter

Doing it properly can take time

                                 g
                http://www.google.com/analytics - it’s free
TWITTER
The Question
How do I get g to follow me?
             him

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Twitter Good Foundations

  • 1. BUILDING ON GOOD FOUNDATIONS Twitter Jon Payne, Noisy Little Monkey | 19th April 2012
  • 3. g This is my profile
  • 4. First name, Last name Bio Location Web link Good ratio of followers to following g This is my profile
  • 5. Where? On Twitter • Quick! Max 140 Characters – Actually, only 100 – leave room for comments & RTs • Sharing blog posts • Outreach to influencers • Use #s sparingly • Quality, quality, quality • Relevance For more tips check us out http://twitter.com/NoisyMonkey
  • 6. Tweetiquette @<name> at the beginning = a reply This will show up on both your twitter profiles And in the tweetfeeds of people who follow BOTH of you It’s kind of direct, so expect the recipient to see it 140 Characters in the tweet+20 (max) in your twitter name = 160 characters g 160 characters = maximum size of SMS message (a text message)
  • 7. Tweetiquette RT@<name> at the beginning = a ReTweet This will show up on your twitter profile And in the tweetfeeds of people who follow you The person you RT’d can also see you did this g ReTweeting is a great way to share useful info while giving attribution to the creator
  • 8. Tweetiquette Some words @<name> = mention This will show up on your twitter profile And in the tweetfeeds of people who follow you And, typically in the tweetfeeds of the person you mentioned It’s not very direct though, so don’t expect a reply g A mention is less in your face than a reply
  • 9. Tweetiquette DM @<twittername> is a direct message These are ‘private’ but are easy to accidentally share If you want privacy, use an email g You can only DM someone who follows you
  • 10. Tweetiquette Links show up in long form Or shortened automatically, to save characters A link in the middle of a tweet, g with no @s or #s attracts most clicks
  • 11. Tweetiquette #s or Hashtags denote ‘keywords’ or ‘topics’ that people may follow using an automated search Or for ‘hilarious’ comedy effect g #EpicFail
  • 12. Twitter Results ReTweets and engagement with real people are what count Don’t measure ‘Klout’ it’s flaky Check your Google Analytics for traffic from Twitter Doing it properly can take time g http://www.google.com/analytics - it’s free
  • 14. How do I get g to follow me? him