16. Create a page
g
You can change it later, but it will affect how this page ranks in Google
17. Create a page
Donât get clever.
If youâre a local business, choose thatâŚ
g
You can change it later, but it will affect how this page ranks in Google
18. Finesse it Put your web
address in
âAboutâ.
g
Googleâs web spiders will find and follow this link
19. Finesse it Put your web
address in
âAboutâ.
Get 25+ fans and choose a username / vanity URL
g
http://www.facebook.com/username makes it easier to share your page
20. Finesse it Put your web
address in
âAboutâ.
I like
this
Get 25+ fans and choose a username / vanity URL
g
http://www.facebook.com/username makes it easier to share your page
21. Page
The header image needs to be 850 x 315 pixels â No selling!
g
Avatar should be square 180 x 180 minimum
22. Page
Up to 4 âappsâ will show here. Photos will always show
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You can design your own apps, but events, likes and a few others are automatic
23. Page
g
Fill in your timeline with âhistoricalâ events related to your business
25. Admin Panel
g
This is normally open by default, but if not, click the âAdmin Panelâ button
26. Admin Panel
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Respond to stuff in a timely manner, and check out your Insights
27. Insights
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Donât worry about gaining or losing a few likes â itâs trends that matter
28. Reach
A steady increase in organic reach = massive jumps in viral reach
g
Organic = people who saw something by your page, Viral = people who saw something shared by a friend