How Big Brands Use Social Media
•
1 gefällt mir•1,167 views
The slide deck from Jon Payne's talk at the Clifton Club for Bath & Bristol Marketing Network
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Ähnlich wie How Big Brands Use Social Media
Ähnlich wie How Big Brands Use Social Media (20)
Mehr von Jon Payne
Mehr von Jon Payne (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
How Big Brands Use Social Media
- 1. Tuesday 8th April 2014 How big brands use Social Media Sarah Laughran – Inovision Ltd
- 2. The networking event in Bath and Bristol • For marketers by marketers • To grow the network of marketing professionals in the Bath and Bristol area • To promote best practice and current thinking • To make friends
- 3. Bristol Sponsors Group sponsored by SearchStar a PPC, Online Media Buying & Analytics consultancy with the largest team of qualified Google Ad & Analytics Professionals in the South West. Dan Fallon Dan@search-star.co.uk
- 4. Founder Martin Wright – The Customer Journey Consultancy Improving the customer experience and journey Email Services Sponsor Coast AMS - Online Marketing Services provider. Bristol Sponsors
- 5. Bristol Sponsors Event Host Fat Lady Sings – Business planning for optimum outcomes Venue sponsor Project Graphics – visual communication specialists
- 6. Bristol Events Second Tuesday of every month – Clifton Club, The Mall, Clifton Bath Events Last Thursday of every month – The Bath and County Club, just off Queen Square, Bath
- 7. Theme for 2014 World class marketing, born in the South West • Encourage thought leadership • Promote South West as hub of excellence
- 8. Next Bristol Event Tuesday 13th May, 5.30pm – 8pm Clifton Club, 22 The Mall, Clifton Customer Journey driving business growth for large and small companies Martin Wright – The Customer Journey Consultancy
- 9. Are you interested in talking at B&BMN? • Do you have something interesting, relevant and entertaining to say about current marketing practice? • Do you want to hone your presentational skills?
- 10. Tonight How big brands use Social Media Jon Payne – Noisy Little Monkey
- 11. Source: North American Technographics Media and Marketing Online Survey, Q2 2008 Base: US online adults who use each type of content *Trust is defined as a 4 or 5 on a scale from 1 (don’t trust at all) to 5 (trust completely)
- 12. How big brands use Social Media Jon Payne is the founder of Noisy Little Monkey, a specialist search and social media marketing agency, based in the heart of Bristol with a smaller office in the beautiful Somerset countryside. Technically astute, engaging and with a relaxed approach. According to his blog (1 April) NLM is now part of the Facebook empire!
- 13. HOW BIG BRANDS USE SOCIAL MEDIA AND HOW THEY COULD DO IT BETTER @MrJonPayne
- 14. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales AWARD WINNING DIGITAL MARKETING AGENCY @MrJonPayne
- 15. Over 80businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
- 16. HOW BIG BRANDS USE SOCIAL MEDIA IN 40 MINUTES @MrJonPayne
- 21. @MrJonPayne
- 23. B2C @MrJonPayne
- 25. SK:N £15m worth of beauty clinics http://companycheck.co.uk/company/02545572/LASERCARE-CLINICS- HARROGATE-LIMITED/financial-accounts#financials @MrJonPayne
- 35. SK:N Facebook https://www.facebook.com/sknclinics Schedule for the commute Schedule for 2nd screens
- 37. SK:N Facebook https://www.facebook.com/sknclinics POSTS THAT INCLUDE PHOTOS RECEIVE 120% MORE ENGAGEMENT THAN THE AVERAGE POST WISHPOND - 2013 @MrJonPayne
- 39. @MrJonPayne
- 50. SK:N • On Facebook and Twitter, it’s all “we” and “our” Not “^ME” • First Direct use ^ME and announce the beginning of their shift https://twitter.com/NatWest_Help Twitter @MrJonPayne
- 53. B2C @MrJonPayne
- 58. SK:N Twitter
- 59. SK:N Twitter
- 60. @MrJonPayne
- 61. BUILD COMMUNITY LIKE A BOSS @MrJonPayne
- 62. SMARTPHONES BIGGER THAN JESUS Smartphone usage outstripped TV worldwide, with 70% of people who multiscreen reporting that they are looking at unrelated content. Millward Brown, March 2014 THUMBS ARE YOUR ENEMIES
- 64. MAKE SURE CONTENT STANDS OUT CC: Dean McCoy @MrJonPayne
- 65. CREATE A CONTENT CALENDAR CC: Will Keightley @MrJonPayne
- 66. Engaging content is usually entertaining or engaging in and of itself Thanks Hannah Smith @MrJonPayne
- 67. THINK ABOUT TIMING – WHEN IS YOUR AUDIENCE ONLINE? CC: MIKI Yoshihito @MrJonPayne
- 68. Empower some people to do a proper job (give them a budget to turn haters into lovers) @MrJonPayne
- 69. SHORT ON TIME? DO ONE THING. WELL. @MrJonPayne
- 70. OUR FAVOURITE TOOLS CHECK EM OUT Birdsong, HootSuite & Buffer @MrJonPayne
- 73. @NoisyMonkey for tips @MrJonPayne for the slides (& swearing)