From Jon's talks in April

1. Google+
The Question
Jon Payne, Noisy Little Monkey | 19th April 2012

2. How do I get my boat in the SERPs?
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This is Tash our Creative Lead Monkey

3. Create Unique Content
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Do this here: www.yourwebsite.co.uk/blog

4. Where? On your site!
• You need a good foundation that
people will link to
• WordPress is the best
• Your web designer will love it
• It needs to be:
– On www.<yoursite>/blog
– Updated regularly
– Give useful information
– Contain unique insights / perspective / news
http://wordpress.org/

5. You may not use another platform
People recognise WordPress and use it easily. Google loves it

6. You may not stick with what you have
Unless it is WordPress

7. Social media will not work effectively without it
Srsly.

8. I don’t make any commission
It’s free.

9. Link your article to your about me page
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Your Website!

10. Link your article to your about me page
The code of this link needs to
include this attribute:
rel=“author”
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e.g. <a href=“/about-jon/” rel=“author”>Jon</a>

11. Link your about me page to your G+ profile
The code of this link needs to
include this attribute:
rel=“me”
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e.g. <a href=“https://plus.google.com/u/0/105869581774323754171/” rel=“me”>Jon Payne on Google+</a>

12. Link your G+ profile to your about me page
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You don’t need a web designer for this, just edit your G+ profile

13. Hold on…
I don’t make any commission
Wait a little bit…

14. YAY!
• This will likely outperform other content on
your site
• This will get in front of your connections
• And your connections’ connections
This is likely to show high

15. Engagement on G+ is key
This is likely to show high

16. Google+ Tips
• Set up your personal profile
• Add an about me page to your site
• Set up rel author, rel me links
• Set up a brand page
– (if you are 1000+ circled you need to talk to me)
http://www.noisylittlemonkey.com/google-plus-for-business-a-quick-intro/

17. Popsicle content
If it ain’t worth sharing, don’t bother

18. Take Aways
• Be prepared for negative feedback
– It’s rare, but it’s best to plan
• Our rules:
– If it’s incorrect, inaccurate or misleading then engage
with the feedback and fix it
– This might mean buying flowers
– If it’s likely to escalate – get it off social onto email
– If it’s abusive – ignore it
• http://www.NoisyLittleMonkey.com/Feedback
Give feedback and view a copy of these slides + a printable tip sheet
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19. THANKS!
?
@NoisyMonkey @SBWadvertising
@MrJonPayne
NSFW
http://www.NoisyLittleMonkey.com/Feedback