Landing Page Utopia: 7 Lessons from Google
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Presentation at Search Engine Strategies San Jose, August 2008
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Landing Page Utopia: 7 Lessons from Google
- 1. Landing Page Utopia What you can learn from the world’s greatest landing page
- 4. Landing Page Strategies from the World’s Greatest Landing Page
- 10. Real-Time Web
- 11. Real-Time Web The Technology! JavaScript APIs AJAX Semantic Markup
- 13. Target to Content Content Targeting Not Persona! Not Behavioral! Not Profile!
- 14. Design for the Goal, not the Person
- 15. Brazil United States Germany France Design for the Goal, not the Person
- 16. This has HUGE Brand Value
- 17. Always be Testing “ When I first started testing in 2000, we tested once a month. Now, we're user testing almost every week.” -Marissa Mayer, Oct. 2002 May 2008 – It’s estimated that Google has over 10,000 people constantly testing
- 18. Relevance is: What’s Important to your Audience, NOT What’s Important to your Business!
- 19. A Search Engine?
- 20. … or an application for someone to complete their goal,
- 21. … the same as your Landing Page should be!
- 22. Jonathan Mendez Founder & CEO RAMP Digital www.rampdigital.com www.optimizeandprophesize.com Thank You!