3. OUR GOALSTODAY
• Showcase some cool results that we’re seeing
• Demonstrate how we are achieving those results through
deliberate, up-front strategy
• Inspire you with some ideas of how social media can work
for YOU ... no matter your role or circumstance
5. WHO ARE WE?
• 6 social media professionals at Utah institutions
• 2 at public universities
• 2 at private universities
• 1 at a community college
• 1 at an independent K-12 school
• Housed in admissions, web communications, media relations and public affairs
6. WHO ARE WE?
• While all of us have social media woven into our job
description in some way, the way we use social media on a
day-to-day basis is quite different
• Different assets
• Different cultures
• Different goals
13. CREATING COMMUNITY AT
WEBER STATE
• Engage, not sell
• Create community in a traditional sense at a nontraditional
school
• Finals survival kit
14.
15.
16.
17.
18.
19.
20. SPREADING DIGITAL
INFLUENCE AT BYU
• Everyone knows that BYU has a football team and is owned
by the LDS Church, we’re using social media to try to bolster
the academic reputation
• Content that makes you think of someone else
• Using social media in a media relations function
21.
22.
23.
24.
25.
26. KNOWINGYOUR AUDIENCE
AT ROWLAND HALL
• Most of the school’s social followers are parents
• Trying to increase inquiries and retention
• Facebook advertising
27.
28.
29. GETTING RECOGNIZED AT
SLCC
• Major goals are visibility and awareness
• Instagram and selflessness
• Don’t be annoying!
30.
31.
32. U OF U HEALTHCARE USING
HASHTAG POWER
• Reputation management
• Lots of monitoring/tracking/using analytics
• LiveTwitter chats, conferences, events
38. TAKEAWAYS
• All of the examples shared had some sort of internal
collaboration or information sharing that happened
• You may not manage a social media account yourself, but you
could collaborate with those who do on your next project
(familiarize yourself with their goals first, make sure you’re on
the same page)
