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617-651-CHARITY [email_address] Nicholas Walton & Jonah Lupton Founders
CharityAlly.com:  Market Size & Growth FY2010 Contributions: $290.89 Billion by Source of Contributions ($ in billions – All figures are rounded) Source:  Giving USA Foundation. GIVING USA 2011 - The Annual Report on Philanthropy for the Year 2010 Executive Summary. http://www.givingusareports.org/products/GivingUSA_2011_ExecSummary_Print.pdf ,[object Object],[object Object],[object Object],[object Object]
CharityAlly.com:  Growth of Nonprofits The Number of 501(c)(3) Organizations From 2001–2010 Source:  Giving USA Foundation. GIVING USA 2011 - The Annual Report on Philanthropy for the Year 2010 Executive Summary. http://www.givingusareports.org/products/GivingUSA_2011_ExecSummary_Print.pdf
CharityAlly.com:  The Opportunity ,[object Object],[object Object],[object Object],Situation: ,[object Object],[object Object],Challenge :   ,[object Object],[object Object],Resolution:
CharityAlly.com:  How It Works Mission: CharityAlly.com is a cause-marketing platform for  nonprofit  organizations to maximize fundraising and awareness from  individual donors  while partnering with  companies and sponsors  to create positive brand marketing opportunities.
CharityAlly.com:  How It Works Sample Daily Campaign Format: Sample Fundraiser:
CharityAlly.com:  Value Offering CharityAlly.com is a great opportunity for…    Individual   donors  to have a greater financial impact on the charity of their choice, and to discover what companies are giving back and the organizations they support.    Charities  to maximize fund raising potential from the public and corporate partners, while expanding awareness for their organization and cause through social media.    Corporate Sponsors  to generate positive brand marketing and improve customer/employee loyalty
CharityAlly.com:  Cost & Requirements Individual Donors: -REQUIREMENT:  Internet access -COST:  None - VALUE :  1.  Maximize the potential of each dollar through the sponsor match    and low charity fees Charities: -REQUIREMENT:  501(c)(3) charity  -COST:  NO participation fee required. Transactional fees are 0%-7%. 0%  transactional fees for sponsored campaigns that raise less than $1,000,  and 7% transactional fees to all campaigns that raise an excess of $1,000  during each 7-day campaign - VALUE :  1.  Most competitive fees of any online CSR fundraising site   2.  Building and improving partnerships with companies and donors Corporate Sponsors: -REQUIREMENT:  Provide % match  -COST:  Sponsorship fee (includes advertising space within campaign) - VALUE :  1.  Most competitive CSR marketing cost   2.  Building and improving partnerships with charities and customers
CharityAlly.com:  Contact

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CharityAlly - Social Good 2.0 Presentation

  • 1. 617-651-CHARITY [email_address] Nicholas Walton & Jonah Lupton Founders
  • 2.
  • 3. CharityAlly.com: Growth of Nonprofits The Number of 501(c)(3) Organizations From 2001–2010 Source: Giving USA Foundation. GIVING USA 2011 - The Annual Report on Philanthropy for the Year 2010 Executive Summary. http://www.givingusareports.org/products/GivingUSA_2011_ExecSummary_Print.pdf
  • 4.
  • 5. CharityAlly.com: How It Works Mission: CharityAlly.com is a cause-marketing platform for nonprofit organizations to maximize fundraising and awareness from individual donors while partnering with companies and sponsors to create positive brand marketing opportunities.
  • 6. CharityAlly.com: How It Works Sample Daily Campaign Format: Sample Fundraiser:
  • 7. CharityAlly.com: Value Offering CharityAlly.com is a great opportunity for…  Individual donors to have a greater financial impact on the charity of their choice, and to discover what companies are giving back and the organizations they support.  Charities to maximize fund raising potential from the public and corporate partners, while expanding awareness for their organization and cause through social media.  Corporate Sponsors to generate positive brand marketing and improve customer/employee loyalty
  • 8. CharityAlly.com: Cost & Requirements Individual Donors: -REQUIREMENT: Internet access -COST: None - VALUE : 1. Maximize the potential of each dollar through the sponsor match and low charity fees Charities: -REQUIREMENT: 501(c)(3) charity -COST: NO participation fee required. Transactional fees are 0%-7%. 0% transactional fees for sponsored campaigns that raise less than $1,000, and 7% transactional fees to all campaigns that raise an excess of $1,000 during each 7-day campaign - VALUE : 1. Most competitive fees of any online CSR fundraising site 2. Building and improving partnerships with companies and donors Corporate Sponsors: -REQUIREMENT: Provide % match -COST: Sponsorship fee (includes advertising space within campaign) - VALUE : 1. Most competitive CSR marketing cost 2. Building and improving partnerships with charities and customers