All you need to know about commerical wire distribution/press release wire
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This is a brief of the commercial wire, aka press release(PR) wire, from a perspective of data transmission. The commercial wire changed the landscape of public relations and investor relations by helping corporations deliver their stories out spontaneously, so that everyone receive important massages in the same time. This is critical in the financial world. The whole industry has been evolving from a simple distribution service into content marketing, social media communications, and smart IR services.
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All you need to know about commerical wire distribution/press release wire
- 1. All you need to know about commercial newswire
- 3. Why Send Press Release? Sell Product Stock Brand
- 4. How does it work? Public Relations TV Commercial Wire News Agencies Portfolio Managers Analysts Investor Relations Brokers Database Investors Radio Website Newspaper Magazine Social Media Mobile
- 5. Why Use Commercial Wire? Time Outreach
- 7. 1851 Reuters founded in London 1846, Carrier Pigeon between Berlin and Paris
- 8. 1864, Associated Press founded 5 New York City newspapers Share the cost of transmitting news by boat horse express telegraph (1846, first used for news distribution)
- 9. 1906, Atlantic City Train Wreck Ivey Lee, First Press Release, Delivered by Train
- 10. 1954, PR Newswire Launched Wire-Teleprinters AT&T(TWX） Western Union (Telex) First client : Trans World Airlines 12 media points in NY/Ph 60 words per minute Punched tape, ASCII
- 11. 1960, First International Distribution, PRN + CNW + UK 1961, Business Wire Launched 1963, PRN, First inter-city wire 1965, First investor wire
- 12. 1966, Fax Machine 6-minute-per-page fax 1978, Computerized + AP: up to 1,200 wpm
- 13. 1983, Wireless Broadcast Satellite network (powered by AP) FM-sideband broadcast
- 14. 1994, Marketwire First Internet-based press release wire Nowadays: Reach in (average) 400 millisecond or less
- 15. Go Mobile PalmOne Distribution GoAmerican Distribution MultiVu Mobile Video Delivery
- 16. Across Platforms
- 17. Timeline Months, Weeks, Days 60 words per minute Fax 6-minute-per-page fax Computerized, up to 1,200 wpm Lexis-Nexis Archive Satellite/FM Broadcast Fax/Graphics Internet Mobile Social Beyond Multi Media News Release 400 millisecond 1954 1966 1978 1980 1983 1989 1994 2003 2013
- 18. To be continued … Jonah Guo, 2013
- 19. Thank You for listening! Thank You for listening! Jonah Guo www.Jonahguo.com jonahguo@gmail.com