Jonah Engler talks about the latest update by Facebook on their notification features. Click here to find out, and go to : http://jonahengler.blogspot.com/2015/05/facebook-testing-new-notifications.html to read the full article.

1. Facebook Testing New Notifications
Platform
Although Facebook is in the middle of multivariate testing for its notifications, it seems as though the
company will move towards this new platform in the near future. According to insiders at the company,
Facebook is attempting to make its notifications less annoying following feedback from many users that
they would rather eliminate notifications completely then continue on the current system.

2. The annoyances have been especially prevalent on the mobile platform, where each Facebook
notification results in a loud beep or system sound that can actually cut off sounds in other applications.
In some cases, the volume of these notification beeps cannot be attenuated in any way. This has
resulted in many people completely turning off Facebook on their iPhones and Android devices.
There are many changes that Facebook is testing. The first change is reducing and streamlining the types
of notifications that users receive. Users are now able to limit the notifications with far more control
than ever before. This is also resulting in a new monetization opportunity for Facebook - many
companies are bribing Facebook as well as Facebook users with coupons and other niceties in order to
keep their name on the whitelist that cannot be blocked.
Facebook is also testing a different kind of notification feature that will not limit the company's ability to
notify customers - it will rather limit the customers that can receive the message. This has the ability to
be quite the annoyance to retailers and ad buyers. Many of them will not know that their reach has
been limited until it is too late. This is a program that will likely not go through because of the stink that
retailers are sure to raise.
Twitter and Amazon are following suit with a new notifications platform of their own, both of which
threaten to outpace Facebook in terms of usability. Facebook will need to test its new platform rather
quickly if it plans to keep up with its competition.
With both of the platforms now being rotated in and out, it remains to be seen which of them will be
used. If the history of Facebook is to be considered, then the program that is most profitable to the

3. advertising retailers will likely be the program that is used. The users that are on Facebook will most
likely be considered as a secondary population when the new platform is rolled out on the world.
Jonah Engler is an entrepreneur who leverages social media and technology for success.
To read the full article: http://jonahengler.blogspot.com/2015/05/facebook-testing-new-
notifications.html