Jonah Engler writes about Germany's decision on the Uber ban. Click to find out more!

1. Berlin Says “NEIN!” to Uber
Uber has been banned in Berlin. Officially this time. Last year the company challenged a ruling in
German court that argued the ride-sharing service did not comply with German taxi-service laws. The
appeal failed in Berlin-Brandenburg Higher Appeals Tribunal, sealing the fate of Uber in Germany.

2. Uber has faced similar challenges in many markets. Sometimes they win, others they lose. At the center
of most issues are two main points. Uber drivers are private citizens using their own cars to carry
customers, and, as such, these drivers don’t usually carry the same insurances and regulations as their
more formal taxi service counterparts.
In the United States, Uber has faced these arguments and often won. The service is wildly popular,
particularly in large cities, though it always runs afoul of the profitable and established taxi service. Most
people can’t blame the taxi services for being frustrated. They assumed huge costs and risks while Uber
drivers don’t necessarily have to carry any of these costs of doing business. Yes, they are independent
and, thus, don’t enjoy many of the protections afforded taxi drivers, but given the relatively low costs of
doing business, the profit is worth the risk.
In other European countries, Uber has faced not only legal challenges but also public protests from
aggrieved taxi drivers. In each of these cases, Uber is not only being challenged by the aggrieved party
but also cast into a public relations machine that demands an accounting. When they read about cases
like this, most people are looking for “good guys” and “bad guys.” They want to know who to root for
and who to root against. While both drivers are just trying to make a living, and both companies just
want to make a profit, somebody has to be the antagonist in the narrative. Understanding that and
addressing it is key to successful public relations.

3. Jonah Engler is a NYC based entrepreneur.