Social And Collaborative Aspects Of Virtual Worlds
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From World of Warcraft and Second Life to Myspace and Bebo, what are the governance issues?
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Social And Collaborative Aspects Of Virtual Worlds
- 1. Social and collaborative aspects of virtual worlds … And their impact on corporate behavior Jon Collins Freeform Dynamics Ltd www.freeformdynamics.com
- 4. A social network within a game, or a game within a social network?
- 6. From mmogchart.com (c) MMOGCHART.COM
- 8. Do you regularly use any of the following for personal or work/education purposes?
- 9. Do you regularly use any of the following for personal or work/education purposes? (Social networking)
- 10. Corporate attitudes to social sites...
- 11. ... Vs corporate attitudes to social sites ...
- 13. To what degree do you consider these specific risks during business planning?
- 18. The Changing Enterprise Boundary
- 19. The lines get thinner
- 22. Thank You Jon Collins, Service Director Freeform Dynamics Ltd [email_address] 2007 www.freeformdynamics.com
Editor's Notes
- There is (currently anecdotal) evidence that immersive environments such as Second Life are losing their mainstream popularity, as incidentally, are such social networking sites as Facebook. Together with such technologies as telepresence, the potential for such collaborative technologies is great, in terms of how it enables stronger relationships to develop with the subsequent impact on productivity; virtual worlds also offer the opportunity to interact physically and collaboratively, for example to demonstrate a product prototype. But there are plenty of downsides – not least the potential for abuse which is leading many corporations to ignore, if not avoid such technologies. This presentation considers the benefits and challenges of socially enabled virtual worlds, gives examples of where organizations are using them for corporate benefit, while minimizing the governance risks and operational challenges they cause. Also, if Second Life is indeed losing its sheen, what's Third Life going to be like?