Cultural Tourism in Catalonia

Cultural events and tourist development in Catalonia (Spain) Oriol Miralbell Izard [email_address] Universitat Oberta de Catalunya EUTO Study Visit, 2008

Tourism in Catalonia ,[object Object]

Tourism in Catalonia. Some figures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tourism in Catalonia. Some figures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tourism in Catalonia. Some figures

Some overview of Catalonia CulturalTourism

The events as a phenomenon of tourism and leisure in Catalonia ,[object Object],[object Object],[object Object],[object Object]

The events as a phenomenon of tourism and leisure in Catalonia ,[object Object],[object Object]

What tourists perceive from Catalonia Evaluation

What tourists perceive from Catalonia Attractions

What tourists perceive from Catalonia Understanding Beautiful, Cultural and Sunny

The events as a phenomenon of tourism and leisure in Catalonia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic re-positioning of destinations based on the exhibition of heritage and traditions Dissolution of the shift between exclusive culture and popular culture for consume Festivals and heritage used as social identity vs. globalization Reduced organizacional costs (grant, support of voluntaries, temporary...) ‏ Appropriate for present consumption dynamics ( short breaks ) ‏

What do we know about the events on cultural tourism in Catalonia? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Distribution of events after municipality, 2005 Source: González, 2006

Goals ,[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],Main topic event’s distribution, 2007 100,00 Total 4,02 Sport events 12,75 Gastronomy 7,04 Specialized exhibitions 11,74 Market or artisans fair 21,14 Popular festival 13,08 Entertainment 5,36 Theater festival 24,83 Concert or music festival % Source: González, 2006

Results (2) ,[object Object],[object Object]

Results (3) ,[object Object],[object Object],76,4 Continuous organization (every year) ‏ 28,1 Editions starting after 1997 67,1 Duration < 2 days 13,6 Dimension (> 50.000 visitors) ‏ % Indicator

Results (4) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results (5) ,[object Object],[object Object],[object Object],[object Object],Use of promotion channels, 2007 100,00 100,00 100,00 100,00 100,00 100,00 100,00 100,00 % total 75,29 84,41 95,44 4,18 61,60 17,87 14,07 20,53 % no 24,71 15,59 4,56 95,82 38,40 82,13 85,93 79,47 % yes Promotion events Specialized exhibitions Cell phone Internet (web) ‏ Specialized journals Daily Newspapers Radio TV Font. Elaboració pròpia Distribution channels of events, 2007 100,00 100,00 100,00 % Total 3,04 3,04 3,04 % free 93,54 42,97 63,12 % no 3,42 53,99 33,84 % yes Travel Agents (packages) ‏ Booking systems Official distributors (Servicaixa…) ‏

Results (6) ,[object Object],[object Object],[object Object],[object Object]

Results (7) ,[object Object],[object Object],[object Object],Formes de finançament dels esdeveniments, 2007 100,00 Total 100,00 Total 1,90 No answer 0,00 No answer 42,59 No 88,59 No 55,51 Yes 11,41 Yes (%) Private support (%) Patronage Font: Elaboració pròpia

Links between events and local development ,[object Object],[object Object],List of indicators linked to local development fields selected to develop FA method Budget > 50.000€ Profits obtained Territorial concentration Organization of planified meetings between the different organizing agents Involvement of local government Involvement of local agents Belonging to a network or circuit Association capacity Continuous / discontinuous event Time continuity Involvement of local citizens Attracts more than 20% of tourists Presence of international tourism Density and proximity to the market Indicator 3 Indicator 2 Indicator 1 Field Table from the authors

Links between events and local development ,[object Object],[object Object],[object Object],[object Object],14,210 18,492 23,319 % explained variance 1,279 1,664 2,099 Proper value 0.477 0,481 Obtaining economical profit -0,465 Budget > 50.000€ -0,736 Continuous / discontinuous event 0,737 Belonging to a network or circuit 0,811 Presence of more than 20% of tourists 0,676 Presence of foreign tourist 0,617 Participation of local citizens 0,649 Planned meetings 0,787 Participation or involvement of local government Factor #3 Factor #2 Factor #1 Associations

Links between events and local development ,[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cultural Tourism in Catalonia

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Cultural Tourism in Catalonia