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Leaders and
   Stars




Kred   Measurable
       Influence
               Kred | PeopleBrowsr
We All Have Influence Somewhere
Every voice is important.

Our main Influencers are everyday people and
networks of friends.

Small Close Networks of normal people are the
Rock “Stars” of Influence.

As Leaders, we believe in nurturing these Stars




                                     Kred | PeopleBrowsr   2
What is Kred?

Transparency

Community

Trust and Generosity


Kred enriches your contributions to and
interactions with your viral social sphere.

                                              Kred | PeopleBrowsr   3
What is Kred?
Kred is Measurable Influence based on two metrics:

                           Influence
                           Ability to inspire action:
                           Retweets, Replies, New follows.


                           Outreach
                           Generosity, rewards actions,
                           interaction with others.




                                             Kred | PeopleBrowsr   4
Kred Influence
Influence measures what others do for you

                           Normalized 1,000 point scale

                           Influence
                           How you inspire others to take
                           action.

                           Metrics include:
                           Retweets
                           @Replies
                           New Follows



                                              Kred | PeopleBrowsr   5
Kred Outreach
Outreach measures generosity

                         Points “level up” and
                         increase infinitely

                         Outreach
                         How others inspire you to interact
                         and engage.

                         Metrics include:
                         Retweets
                         @Replies
                         New Follows



                                            Kred | PeopleBrowsr   6
Kred Community Leader Program
          Objectives
Create Kred Awareness

Provide Community Leaders with Deep Kred Analytics

Provide Community Leaders with Real-Time Kred Event
Analytics

Nurture Community Stars




                                       Kred | PeopleBrowsr   7
Kred Leaders Package

Each Kred leader is supported with a package (including
a variety of deep analytics reports) that helps them
leverage theircommunity

By experiencing the power of Kred to drive their own
community, Leaders will be able to talk about Kred from
personal experience

Feedback from the leaders using their package helps
improve the Kred platform and offering




                                           Kred | PeopleBrowsr   8
Kred Leaders Membership Levels

Leaders

  People who are leaders and respected in their
  communities

  People who want to be involved with Kred because it
  leverages their business and influence

  Elected by the community, using +Kred




                                          Kred | PeopleBrowsr   9
Kred Leaders Membership Levels

Stars

   Future Leaders and Commentators
   Want toengage with Kred Leaders
   Are acknowledged
   See Kred as a channel for Growth
   Participate in competitions and events and
   help the Kred team spread the word



                                           Kred | PeopleBrowsr   10
Community Leaders and Stars have
  special Gold and Silver Kred
            Badges

  Leaders           Stars




                            Kred | PeopleBrowsr   11
Kred Leaders Conference
May 23rdSan Francisco

Attendees: Kred Community Leaders and Stars

A Thought Leader Conference about Influence and
Outreach

A reward for the Stars’ involvement in the program

An opportunity to inject the stars with Kred
goodness and meet the Kred team

Kred community votes for their favorite leaders
and stars to attend


                                               Kred | PeopleBrowsr   12
Become a Leader
Encourage your communityto vote for for you as a
Leader




                                          Kred | PeopleBrowsr   13
See community members in the
   Run to become leaders




                       Kred | PeopleBrowsr   14
Community Leaders Featured on
         Kred.com




                        Kred | PeopleBrowsr   15
Community Activity Statement
    Show raising stars




                        Kred | PeopleBrowsr   16
Leaders award +kred to Stars
      Active In their community

+kredfrom Community Leader is worth Double points




                                         Kred | PeopleBrowsr   17
Events Leaderboard
See influential people about specific events




                                      Kred | PeopleBrowsr   18
Kred Leaders have access to the
     PeopleBrowsr Mailing List

The Kred Leader of each community has the opportunity
to author the monthly Kred community email and
blogpostabout influence.

The email is distributed to the all Kred users in the
specific community.

The blogpost is published on the Kredblog




                                                Kred | PeopleBrowsr   19
Kred Leaders make promos viral


Valentine’s day. Double the Love.

Influence awards are counted double on Kred

Eg:

-You receive +K on Klout

-You win 2 +Kred




                                          Kred | PeopleBrowsr   20
Kred Leaders Package


Kred
Scorecard




                               Kred | PeopleBrowsr   21
Kred Leaders Package
                      HISTORICAL REPORT




Historical
Report




                                          Kred | PeopleBrowsr   22
Kred Leaders Package


Weekly
Health
Report




                            Kred | PeopleBrowsr   23
Kred Leaders Package for Events
Pre-Event

During the Event
      Dashboard monitoring event’s #tag




                                     Kred | PeopleBrowsr   24
Kred Leaders Package for Events
Pre-Event

During the Event

Post-Event
            Mentions Report
            Audience Analysis
            Reach Report




                                Kred | PeopleBrowsr   25
We all have Influence Somewhere

 Contact:

@andrewgrill
andrew@kred.com

 http://slidesha.re/KredDeck


                               Kred | PeopleBrowsr   26

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Kred Leaders

  • 1. Leaders and Stars Kred Measurable Influence Kred | PeopleBrowsr
  • 2. We All Have Influence Somewhere Every voice is important. Our main Influencers are everyday people and networks of friends. Small Close Networks of normal people are the Rock “Stars” of Influence. As Leaders, we believe in nurturing these Stars Kred | PeopleBrowsr 2
  • 3. What is Kred? Transparency Community Trust and Generosity Kred enriches your contributions to and interactions with your viral social sphere. Kred | PeopleBrowsr 3
  • 4. What is Kred? Kred is Measurable Influence based on two metrics: Influence Ability to inspire action: Retweets, Replies, New follows. Outreach Generosity, rewards actions, interaction with others. Kred | PeopleBrowsr 4
  • 5. Kred Influence Influence measures what others do for you Normalized 1,000 point scale Influence How you inspire others to take action. Metrics include: Retweets @Replies New Follows Kred | PeopleBrowsr 5
  • 6. Kred Outreach Outreach measures generosity Points “level up” and increase infinitely Outreach How others inspire you to interact and engage. Metrics include: Retweets @Replies New Follows Kred | PeopleBrowsr 6
  • 7. Kred Community Leader Program Objectives Create Kred Awareness Provide Community Leaders with Deep Kred Analytics Provide Community Leaders with Real-Time Kred Event Analytics Nurture Community Stars Kred | PeopleBrowsr 7
  • 8. Kred Leaders Package Each Kred leader is supported with a package (including a variety of deep analytics reports) that helps them leverage theircommunity By experiencing the power of Kred to drive their own community, Leaders will be able to talk about Kred from personal experience Feedback from the leaders using their package helps improve the Kred platform and offering Kred | PeopleBrowsr 8
  • 9. Kred Leaders Membership Levels Leaders People who are leaders and respected in their communities People who want to be involved with Kred because it leverages their business and influence Elected by the community, using +Kred Kred | PeopleBrowsr 9
  • 10. Kred Leaders Membership Levels Stars Future Leaders and Commentators Want toengage with Kred Leaders Are acknowledged See Kred as a channel for Growth Participate in competitions and events and help the Kred team spread the word Kred | PeopleBrowsr 10
  • 11. Community Leaders and Stars have special Gold and Silver Kred Badges Leaders Stars Kred | PeopleBrowsr 11
  • 12. Kred Leaders Conference May 23rdSan Francisco Attendees: Kred Community Leaders and Stars A Thought Leader Conference about Influence and Outreach A reward for the Stars’ involvement in the program An opportunity to inject the stars with Kred goodness and meet the Kred team Kred community votes for their favorite leaders and stars to attend Kred | PeopleBrowsr 12
  • 13. Become a Leader Encourage your communityto vote for for you as a Leader Kred | PeopleBrowsr 13
  • 14. See community members in the Run to become leaders Kred | PeopleBrowsr 14
  • 15. Community Leaders Featured on Kred.com Kred | PeopleBrowsr 15
  • 16. Community Activity Statement Show raising stars Kred | PeopleBrowsr 16
  • 17. Leaders award +kred to Stars Active In their community +kredfrom Community Leader is worth Double points Kred | PeopleBrowsr 17
  • 18. Events Leaderboard See influential people about specific events Kred | PeopleBrowsr 18
  • 19. Kred Leaders have access to the PeopleBrowsr Mailing List The Kred Leader of each community has the opportunity to author the monthly Kred community email and blogpostabout influence. The email is distributed to the all Kred users in the specific community. The blogpost is published on the Kredblog Kred | PeopleBrowsr 19
  • 20. Kred Leaders make promos viral Valentine’s day. Double the Love. Influence awards are counted double on Kred Eg: -You receive +K on Klout -You win 2 +Kred Kred | PeopleBrowsr 20
  • 21. Kred Leaders Package Kred Scorecard Kred | PeopleBrowsr 21
  • 22. Kred Leaders Package HISTORICAL REPORT Historical Report Kred | PeopleBrowsr 22
  • 24. Kred Leaders Package for Events Pre-Event During the Event Dashboard monitoring event’s #tag Kred | PeopleBrowsr 24
  • 25. Kred Leaders Package for Events Pre-Event During the Event Post-Event Mentions Report Audience Analysis Reach Report Kred | PeopleBrowsr 25
  • 26. We all have Influence Somewhere Contact: @andrewgrill andrew@kred.com http://slidesha.re/KredDeck Kred | PeopleBrowsr 26

Hinweis der Redaktion

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